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March 2016
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


55,000 TRADE VISITORS: BEAUTY DÜSSELDORF 2016 CONFIRMS LEADING POSITION

The recent staging of BEAUTY 2016, Leading International Trade Fair for Cosmetics, Foot, Nail, Wellness and Spa, confirming the event’s No. 1 position as a trend forum in this sector. Over three days, 1,500 exhibitors and brands presented themselves in four halls at the fairgrounds in Düsseldorf, Germany. “BEAUTY DÜSSELDORF has firmly established itself as the leading event for professional cosmetics. This is not least due to Düsseldorf’s comprehensive professional and further training program with a depth and variety offered nowhere else. This line-up once again convinced 55,000 visitors,” stated Joachim Schäfer, Managing Director of Messe Düsseldorf.

The specialist program focusing on cosmetics, nail, foot, wellness and spa as well as a wide range of innovations and trends consisted of over 130 contributions. The supporting program with the National and International Make-Up Championships as well as numerous award ceremonies rounded off the range. “We are proud that BEAUTY DÜSSELDORF, together with its partners, is reacting to the current developments and requirements of the market. An example of this is the new Medical SkinCare Congress in Düsseldorf developed due to increasing consumer interest in modern anti-aging treatments,” said BEAUTY Director Helmut Winkler. A total of 250 participants and renowned sector experts discussed scientific trend themes concerning aesthetic dermatology and cosmetology.

According to a survey, 75% of the trade visitors are self-employed, 45% rate the current economic situation for their company as good and 74% were interested in the specialist program.

Exhibitors reported good contacts and conversations during the three day event. “VCP members are pleased. The expertise of the visitors is excellent, our customers are looking to the future with optimism and are ready to invest. BEAUTY DÜSSELDORF is a high-quality trade fair once again this year,” remarked Dr. Christian Rimpler, First Chairman of the Association Cosmetic Professional e.V.

Mechtild Geismann, President of the German Association of Podiatry (ZFD), added: “For the ZFD, as Germany’s key professional organization for podiatrists, BEAUTY DÜSSELDORF has for a long time been an important date in the calendar – and this year we are again very satisfied! Our stand, the supporting program at Meeting Point Foot and the special show “Skin Matters” were all very well attended. We had good conversations and enlisted numerous new association members. A key focal point in 2016 was the Podiatry Training Center where many cosmeticians and chiropodists gathered information on podiatry training and career prospects.”

The Wellness area also received high praise. Lutz Hertel, Chairman of the German Wellness Association, stated: “With its design and atmosphere, Spa und Wellness was again a highlight at the trade fair. I am delighted that all our partner companies are very satisfied.” Visitors were especially interested in the “Nature & Spa” special show.

Popular was again the specialist program at Meeting Point Wellness as well as the range in the SPA BUSINESS LOUNGE, offering individual advice, specialist lectures and panel discussions for spa specialists. Voted 2016 Spa Manager of the Year was Johannes Mikenda from the Schloss Elmau Luxury Spa Resort in Krün (Germany).

The next BEAUTY DÜSSELDORF will be held from March 31 - April 2, 2017 in Düsseldorf, Germany. Held parallel will be TOP HAIR DÜSSELDORF and the make-up artist design show from April 1- 2, 2017.

For further information on visiting or exhibiting at BEAUTY DÜSSELDORF, TOP HAIR DÜSSELDORF or the make-up artist design show 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Beauty_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

BEAUTY DÜSSELDORF 2016 Exhibitor Statements:

Patrick Oliva, Managing Director at Alessandro International GmbH

“Already on the first day we were very successful. Saturday also started well and we noticed visitors were of a very high standard. From our point of view BEAUTY is characterized by a balanced mix of exhibitors. For us it is the most important event of the year.”

Dr. Thomas Neubourg, Managing Director at Allpresan

“This year we got off to a great start and the result was even better than our good performance last year. We invited some of our partners to BEAUTY which is the most important trade fair for us by far. With new equipment we were able to present ourselves to our sales partners in the best possible light.”

Yvonne Rönnig, Manager of Trade Fairs & Events at Dr. Babor GmbH & Co. KG

“Already on Friday we welcomed a whole host of cosmetic school owners and employees to our stand. Cosmetic schools are the future of our sector. At the same time, we see a trend towards operative, i.e. results-oriented cosmetics.”

Catherine Frimmel, Managing Director at Catherine Nail Collection GmbH

“Here at BEAUTY we were able to make and foster many contacts, also international and we anticipate securing numerous promising business deals. A main trend is the rediscovery of classic nail varnish. For us the general rule is: if it does well in Düsseldorf the prospects for the rest of the year are also promising.”

Sammy Gharieni, Managing Director at Gharieni Group GmbH

“This is my 25th time in Düsseldorf and our original stand space has now grown tenfold. For us BEAUTY is the main trade fair in Germany and this is where trends and innovations are showcased. We are very satisfied with the trade visitors.”

Christian Csury, International Sales, Eduard Gerlach GmbH

“Right from day one it was very full at our stand. We enjoyed a high level of visitors. The international audience came out in force, particularly from Eastern Europe and the countries of the former Soviet Union. BEAUTY is the nonplus ultra.”

Martin La Fontaine, Managing Director at IONTO Health & Beauty GmbH

“We are among the pioneers here at the trade fair and feel very much at home. Our contacts are committed, fast and imaginative and they do a great job. As universal suppliers we would have liked to be present in every hall.”

Klaus Jäger, Managing Director at JEAN D'ARCEL Cosmétique GmbH & Co.KG

“As always, we met numerous regular customers and maintained old contacts in Düsseldorf. Obviously, BEAUTY is also about winning new customers – and Düsseldorf is the right place for this. The trade fair is the No. 1 in Germany because the concept fits and it is perfect for showcasing innovations. We are also seeing a trend towards devices and technology that cosmetic professionals increasingly use.”

Dr. Christian Rimpler, Managing Director at Dr. Rimpler GmbH

“Class rather than mass – this was our verdict of the Friday at BEAUTY. Many decision-makers came to the stand in Hall 10. We were able to make many interesting international contacts. This once again confirms to us that “Anyone not featured at BEAUTY does not exist on the market.”

Franz Dannhauser, Managing Partner, Thalgo THALGO COSMETIC GmbH Deutschland

“I have been here right from the start and still today BEAUTY has always been the leading trade fair for us. Since we are in the premium segment we are delighted with the visitor quality. We are satisfied with what is on offer here.”

Michael Kalow, Managing Director at WILDE COSMETICS GmbH

“Our verdict is definitely positive. We were not only able to welcome many visitors at the stand but we also made a remarkable number of exciting international contacts – which is very promising for our export business. The Gloria Award was a nice addition that allowed the trade fair to once again improve its established position. BEAUTY is the undisputed No.1 trade fair for us.”

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .