beauty Press Releases

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November 2016
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


BEAUTY DÜSSELDORF 2017: MEETING PLACE FOR 55,000 TRADE VISITORS

From March 31 to April 2, 2017, about 55,000 trade visitors will use BEAUTY DÜSSELDORF, the Leading International Trade Fair Cosmetic, Nail, Foot, Wellness and Spa, to get the most up-to-date information for this sector from 1,500 exhibitors and brands. Held at the fairgrounds in Düsseldorf, Germany, BEAUTY will feature all relevant brands to offer experts from around the world a comprehensive overview of the market. In addition to the products on display, trade visitors can look forward to the special Meeting Points and the varied, practice-oriented further training program with over 130 events.

BEAUTY is known for its trade visitor only policy, high-quality and stylish setting as well as its comprehensive range of services. The hall layout according to exhibit categories with a color guidance system makes orientation easy. Due to its strict trade visitor registration, professionals are amongst themselves and have an ideal setting for exchange between colleagues.

Innovative Products and Trends for Cosmetics
Featured in the cosmetics segment of BEAUTY 2017 will be skincare products and innovative active ingredients, natural cosmetics, trendy and topical make-up products as well as new developments in treatment equipment and technical devices. Interest for information and further training in the cosmetics segment continues to be very high and the supporting program at the Meeting Point in Hall 10 will show the latest developments from the multi-layered segments of the cosmetics sector with products and talks. Special highlights will be the German Make-up Championships on the topic of the “Avantgarde” and the International Make-up Championships with the “Casual Elegance” theme. The “A Life of Beauty” and “Golden Mask for Make-Up Artistry” awards will also be presented at the Meeting Point.

Trend Forum: Specialist Knowledge at the Highest Level
At the Trend Forum in Hall 10 experts from the scientific and practical fields will share their knowledge in one-hour lectures on the topic “Whether and how people can stay healthy and beautiful at all ages”. Speakers will include Dr. Dr. Frank Muggenthaler, Consultant for Oral, Maxillofacial and Plastic Surgery; PD Dr. Ada Borkenhagen, Medical Psychologist; Prof. Dr. Michael Schmidt, Biochemist and Skin Physiologist; PD Dr. Eva Peters, Consultant for Dermatology and Venerology and Prof. Dr. Beate Schultz-Zehden, Medical Psychologist and Professor of Health Management. Themes will include beauty medicine, premature skin ageing, progress in cosmetics research and connective tissue and fascia as well as skin and hormones and stress and skin health.

Specialist Segment Nail
In the special Nail segment trade visitors will find a unique selection of innovative products, new hand and nail care concepts as well as current nail trends and processing techniques - from gel nails, airbrushing techniques, nail creations made of acrylic, artistic nail art, hand and nail care products to care for natural nails, electric files and UV light curing units for artificial nails. At the further training Meeting Point Nail information on the latest developments and tips for everyday work in the salon will be provided.

Specialist Segment Foot
For podiatrists and pedicurists BEAUTY 2017 will also be an important communication and further training forum. Alongside foot and nail care products, technical equipment and practice furnishings will be on display. At the Meeting Point Foot, further training sessions will focus on themes such as mycosis in foot care and podiatry, digitalization at a podiatry practice, prevention and therapy for alterations to feet, treatment of corns, hygiene and the holistic treatment of nail fungus.

Specialist Wellness Segment
The wellness segment offers an overview of trends and applications as well as therapy and booth technology in the wellness and spa segment. At the Meeting Point Wellness international spa and massage trends as well as body treatments will be demonstrated. The focus will be on oil massage using the cupping technique, the Piroche method, Balinese massage, food supplement products for tanning, Larimar and body treatments.

Specialist Spa Segment
In the SPA BUSINESS LOUNGE, lectures and panel discussions will address the topic of successful spa management. For trade visitors from the hotel, investment, facility operations and management sectors, the SPA BUSINESS LOUNGE will offer an exclusive lecture, consulting and communication platform. Renowned spa managers will report about best practices in their work. A special highlight will be the presentation of the Spa Manager of the Year Award.

Medical Skin Care Congress
To address the increasing consumer interest in anti-ageing procedures, the Medical SkinCare Congress Düsseldorf will be held on March 31 and April 1, 2017. The event is geared towards specialist staff from cosmetic institutes, pharmacies, perfumeries and hotel spas as well as dermatologists.

Live Production
BEAUTY DÜSSELDORF will present an interesting behind-the-scenes view of cosmetic products in its Live Production feature. The production processes of decorative cosmetics, active ingredient ampoules and moisturizers will be demonstrated in cooperation with manufacturers KRYOLAN, JEAN D’ARCEL and Dr. Spiller. Trade visitors can ask questions, try out and take finished products home.

Podiatry Training Center
The special area “Podiatry Training Centre” will inform trade visitors about the podiatry profession, training and development opportunities.

Wellness Special Show
In cooperation with the German Wellness Association BEAUTY DÜSSELDORF will organize the Wellness special show “World of Treatments” with a selection of international examples from three continents (Europe, Asia and the U.S.)

Gloria – German Cosmetic Prize
The publishing house KOSMETIK international will award the German Cosmetic Prize Gloria to individuals and companies for their achievements and services in six categories on March 31, 2017.

Wellness & Spa Innovation Awards and Innovation Gallery
The German Wellness Association will present the Wellness & Spa Innovation Awards in five categories honoring innovations and forward-looking ideas in the wellness and spa sector on April 2, 2017. The nominations will be on show in the Innovation Gallery.

Three trade fairs held concurrently
Two industry related trade fairs will be held parallel with BEAUTY DÜSSELDORF 2017: TOP HAIR INTERNATIONAL Trend & Fashion Days, Germany’s leading trade fair for the hairstyling sector, and the make-up artist design show 2017 (both April 1 - 2).

For further information on visiting or exhibiting at BEAUTY DÜSSELDORF, TOP HAIR INTERNATIONAL or mads 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Beauty_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .