BEAUTY PRESS RELEASES

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January 2015
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


NEW NAIL STAR ACADEMY AT BEAUTY DÜSSELDORF 2015

BEAUTY DÜSSELDORF 2015, Leading International Trade Fair for Cosmetics, Nail, Foot, Wellness and Spa, will feature a new highlight: the Nail Star Academy, where international industry stars will present creative nail design and professional techniques in two-hour segments. BEAUTY will take place from March 27 – 29, 2015 at the fairgrounds in Düsseldorf, Germany.

At the Nail Academy, renowned international presenters will show a broad spectrum of nail designers’ various types of work. From the U.S., John Hauk will present nail art stiletto while Natalie Hofmann from Switzerland will show form & shape studio design. Mexican nail designer Lourdes Desfassiaux will share her acrylic 3D nail art secrets, Catherine Wong from Singapore will demonstrate her expertise in salon gel nail art design and from Germany, Frank Schäberle will present gel studio applications.

During the presentations, the trade visitors are encouraged to actively participate at their own workstations in order to try out the presented techniques immediately on site. About 50 workstations will be set up around the presentation platform. With the Nail Star Academy, BEAUTY DÜSSELDORF offers a professional, sophisticated and interactive concept, based on the motto “Learning by doing”. The Nail Star Academy is organized by Stefanie Lo Re of Signature Nail International. Admission to the Nail Star Academy is included in the BEAUTY DÜSSELDORF 2015 ticket price (BEAUTY is a trade only event). The traditional nail championships will not take place.

With 200 exhibitors and brands, the special nail area at BEAUTY 2015 provides the world’s largest offering of its kind for nail designers. A unique selection of innovative products featuring new hand and nail care concepts as well as nail trends and processing techniques will be presented in hall 12 of the Düsseldorf fairgrounds.

For further information on visiting or exhibiting at BEAUTY DÜSSELDORF 2015, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Beauty_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .