BEAUTY PRESS RELEASES

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April 2015
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


BEAUTY DÜSSELDORF CONTINUES SUCCESS STORY

BEAUTY DÜSSELDORF 2015, Leading International Trade Fair for Cosmetics, Nail, Foot, Wellness and Spa, celebrated its 30th anniversary with another very successful staging. “For three decades now BEAUTY DÜSSELDORF has been the most important meeting place for professional cosmetics service providers. Underlining its importance as a platform for innovations, information and further training also in 2015 were the 51,000 trade visitors from 60 countries,” stated Joachim Schäfer, Managing Director of Messe Düsseldorf.

Over three days, a total of 1,400 exhibitors and brands were showcased in four hall halls at the exhibition center in Düsseldorf, Germany. “The stable exhibitor and visitor numbers show that BEAUTY DÜSSELDORF is firmly established as the leading event for cosmetics services,” added BEAUTY Director Helmut Winkler.

Visitors and exhibitors were pleased with the more than 130 events of the supporting program focusing on cosmetics, nail, foot, wellness and spa themes as well as the presented innovations and trends. The national and international make-up championships and various award ceremonies rounded off the ancillary program.

The exhibitors from all product segments were very satisfied with the results of BEAUTY 2015 and reported good discussions and contacts. “VCP members have noticed significantly more international visitors at their stands. We are delighted that the importance of BEAUTY has again increased abroad. The quality of trade visitors is at a high level and the great concept of the trade fair is very popular with visitors and exhibitors alike. As always, BEAUTY DÜSSELDORF is an extremely high-quality event,” commented Dr Christian Rimpler, First Chairman at the Association Cosmetic Professional (VCP).

Mechtild Geismann, President of the Central Association of German Podologists and Podiatrists (ZFD), also drew a positive conclusion: “BEAUTY is simply the most important event for the entire sector. It is well known that the ZFD provides independent advice here so visitors specifically come to us with questions. We are very satisfied with the interest and the enquiries at the stand.” The special “Podology Training” area was very well received.

Highly rated was the attractively designed Wellness exhibition area. “Overall, I am thoroughly pleased with the audience response. We have received a lot of attention and compliments from all sides. The professionals realize that standards are set here in Düsseldorf,” said Lutz Hertel, Chairman of the German Wellness Association. The supporting program events at the Meeting Point Wellness and in the SPA BUSINESS LOUNGE were well attended. “One of my special highlights was the presentation of the Spa Manager of the Year award to Guy Burke from Interalpenhotel in Seefeld as well as the presentation of the Wellness & Spa Innovation Awards,” mentioned Lutz Hertel.

The Wellness & Spa Innovation Awards 2015 went to QMILK (in the Beauty & Body Care Products category), Vagheggi Diorit (in the Beauty & Body Care Treatments category), IONTO-SPA Evolution (in the Hotel & Spa Interior category) and the heath resort Freiburg (in the Hotel & Spa Concepts category). The Audience Prize was awarded to Jentschura International GmbH with Mira Vera "Das Regenerativum".

The next edition of BEAUTY DÜSSELDORF will be held from March 4 - 6, 2016 in Düsseldorf, Germany. For information on visiting or exhibiting at BEAUTY 2016, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Beauty_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

BEAUTY DÜSSELDORF 2015 Exhibitor Statements:

Yvonne Rönnig, Trade Fair & Events Management, Dr. Babor GmbH & Co. KG

“We are very satisfied with the number and quality of visits to our stand in 2015. We were able to welcome numerous existing customers as well as many potential new ones. At BEAUTY things are always busy for us and the trade fair in Düsseldorf is quite simply indispensable.”

Catherine Frimmel, Managing Director, Catherine Nail Collection GmbH

“It is quite clear that for us Messe Düsseldorf is the most important product promotion opportunity of the entire year. Here we receive very good feedback from our customers and the quality of discussions and contacts here is really high. Furthermore, we feel very well looked after: as soon as a problem arises, a solution is found as quickly as possible.”

Violetta Luban, Manager, Dermalogica GmbH

“The nicest trade fair in Germany is quite clearly the BEAUTY trade fair! Nice but also effective. For us the event in Düsseldorf is a very important tool for canvassing new customers. Furthermore, it is a key part of our marketing concept, the icing on the cake, as it were. Recently we have been welcoming many doctors and pharmacists at the fair. This is something we welcome because we are well positioned in this field.”

Andreas Beckmann, Sales Manager for Germany, Gharieni Group GmbH

“As usual, the Friday was relatively quiet in terms of visitor numbers while the two other days went extremely well. We notice that the trade audience is of a very high quality and highly competent. The trade fair in Düsseldorf is for us is the most important in Europe – here everything runs perfectly.”

Klaus Radszuhn, Sales Manager for Germany, Eduard Gerlach GmbH

“Already on the second day it was evident that we would welcome more visitors than last year. For us BEAUTY is the most important trade fair of all. We can set trends here, not just domestically but also for international business. As for the German trade audience, we record visitors not just from North Rhine-Westphalia but also from many other German federal states.”

Dr. Christian Rimpler, Managing Director, Dr. Rimpler GmbH

“Visitor numbers were already surprisingly high even on the Friday and on the two other days it was extremely busy. Contacts made here are very international. We know no better place for product launches than BEAUTY DÜSSELDORF. The commitment of Messe Düsseldorf for our entire sector is phenomenal.”

Hellmut Ruck, Managing Director, Hellmut Ruck GmbH

“For us BEAUTY is a must and this trade fair already has institution status. This is a place where we can reach our audience and have excellent factual expert talks. Our feeling is that visitors come here from all of Germany’s federal states in addition to other nationalities. The mix of both cosmetic professionals and medical podiatrists among visitors suits us very well.”

Martin La Fontaine, Managing Director, IONTO Health & Beauty GmbH

“We have come well prepared to Düsseldorf with many new products. The fact is that the audience here is very competent while at the same time also really thirsty for knowledge. Footfall at our stand is high and we can draw a very positive conclusion.”

Christine Berliner, Head of Marketing, Reviderm AG

“This year we are posting a high quality of visitors at our stand. They include doctors, cosmeticians and spa managers who all also show great interest in skin combination therapy. We also think BEAUTY DÜSSELDORF is perfectly organized.”

Malu Wilz-Melgaard, Managing Director, Y/our SkinCare/MakeUp

“The audience at our stand shows great interest – and great stamina. Our presentations sometimes last three-quarters of an hour and visitors watch it all through to the end. This did not used to be the case. We are entirely satisfied and give BEAUTY DÜSSELDORF an A+ rating.”

Michael Kalow, Managing Director, Wilde Cosmetics GmbH

“Things might be a bit less international here than, for instance, in Bologna. Nevertheless we rate the trade fair in Düsseldorf and our appearance here very positively and are delighted with the high level of visitors. The concept here in Düsseldorf works and, unlike many other fairs, BEAUTY has been able to maintain its usual high level.”

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .