BOOT PRESS RELEASES

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January 2015
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


BOOT DÜSSELDORF FULFILLS SECTOR’S EXPECTATIONS

The recent staging of boot Düsseldorf 2015, 46th International Boat Show, fulfilled the expectations of the majority of the exhibitors and underlined its status as a leading platform for the international boating and water sports sector. A total of 240,200 boating and water sports enthusiasts from around 60 countries travelled to the world’s largest boat and water sports trade fair to view the boat premieres, new water sports gear, equipment and maritime services presented by 1,741 exhibitors from 57 nations in 17 halls. International attendance at boot 2015 saw a very positive development: over 50,000 of the visitors came from countries other than Germany.

“We are satisfied with the trade fair results even though we were not able to follow last year’s record results. The winter weather on the second Saturday, which traditionally attracts most visitors, prevented many guests from visiting the show. And there was some minor attendance decrease on several weekdays. But this does not affect the overall assessment of boot and its position on the exhibition scene: with its traditionally well over 200,000 high-caliber visitors in Europe’s region with the highest purchasing power, boot Düsseldorf remains a guarantor for good contacts and business and a reliable marketplace for the boating and water sports industries,” stated Werner Matthias Dornscheidt, President & CEO of Messe Düsseldorf.

He added: “The concept “Experience 360° Water Sports” has a long-term impact. The 20 experience and themed worlds were very well attended. Nearly 25% of the visitors, especially families and young water-sports fans, used the opportunities to experience water sports inside the halls and get information about the various disciplines. With this, we are making a major contribution to the future of this sector.”

Jürgen Tracht, General Manager of the German Water Sports Industry Association (BVWW), also rated boot 2015 positively: “The high number of boat premieres and innovations has made its mark. Both national and international boat and yacht buyers appreciated the innovative boat concepts in all sizes and classes. On all days of the trade show, exhibitors were delighted by the well attended stands by both buyers and potential buyers who came with specific enquiries.”

For over 50% of the attendees, sailing boats or yachts were again a favorite, followed by powerboats, equipment and accessories. Every fourth visitor was looking for diving tours and diving equipment while the travel world exhibits were high on the agenda of every fifth attendee.

According to Jürgen Tracht, new boat sales are at the good previous year’s level: “This applies to powerboats as well as sailing yachts and boats. Some segments even recorded growth. The demand for big yachts is picking up again. The industry succeeded in making promising, international contacts at the trade fair and achieving good sales. There is also a lot of movement at the other end of the spectrum: the interest in small boats is clearly boosted by the new regulation allowing boats up to 15 PS to be driven without a boat driver’s license.”

The suppliers of high-end marine equipment and accessories are benefitting from demographic developments and their sales exceeded previous years’ levels. Many older boat owners prefer to upgrade their boat than buying a new one and invest in high-quality convenience equipment.

boot 2015 also provided the producers of diving gear with positive business results and encouraged the industry which has experienced sales decreases for years due to the difficult political situation in Egypt, a popular diving destination.

The charter market also posted good results for the 2015 water sports season. The Baltic Sea, Croatia and Greece are the top international destinations.

The new Cruise Pavilion in Hall 14 was successful from the start: with its presentation about international cruise ship vacations it attracted some 14,000 visitors.

Another highlight for visitors were the 20 experience worlds, especially the Sailing Center, the Diving Sports Center with the scuba-diving tank, the Powerboat Center as well as the Holiday World and the Beach World.

Overall, visitors gave boot 2015 top ratings: according to an initial survey, 98% of the attendees stated that the trade fair met their expectations.

The next staging of boot Düsseldorf is scheduled for January 23 - 31, 2016 in Düsseldorf Germany. For further information on visiting or exhibiting at boot 2016, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Recreation_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .