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January 2017

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


The recent staging of boot Düsseldorf, 48th International Boat Show, closed to positive results. “boot is in great shape. There was a vibrant atmosphere in all the halls during the nine days. Good sales and a party mood were the outstanding features of boot 2017. The trade fair efficiently succeeds in satisfying the conflicting requirements of being both an entertainment and business platform, stated Werner Matthias Dornscheidt, President & CEO of Messe Düsseldorf.

More than 1,800 exhibitors from 70 countries presented their products and services to a high-quality and very international audience at boot 2017. A total of 242,000 visitors from 70 nations came to Düsseldorf, Germany – an impressive confirmation of the trade fair’s leading status in the global market. “Water sports enthusiasts from all over the world visited boot. People came from almost every European country. Our exhibitors reported excellent sales figures, stating that boot is the most important business platform worldwide,” explained boot Director Petros Michelidakis. The majority of the foreign visitors were from the Netherlands, Belgium, Switzerland, Austria, Italy and France. The event was also very popular with visitors from Eastern European countries, particularly from Russia. The number of attendees from Asian countries was also considerably higher.

The atmosphere in the 17 exhibition halls was very upbeat throughout the show. For corporate exhibitors, the trade fair was a promising start to the new season. Jürgen Tracht, Director of the German Association of the Water Sports Industry (BVWW), confirmed: “Following the success they achieved in their business operations in 2016, our companies had high expectations of boot and these expectations were fulfilled in every respect. We had highly qualified people on the stands who were keen to buy. What impressed us above all was the international background of the visitors. The industry succeeded in recording excellent sales in almost all market segments; an unusually large number of newcomers are entering the motor boat segment and prove to us that boating has developed into a genuinely trendy sport.” According to the BVWW, sales of motor boats up to Euro 80,000 at the trade fair were very good, while demand for luxury yachts was greater than ever before. Jürgen Tracht anticipates even stronger demand from exhibitors from the luxury segment for boot in the coming year: “Shipyards that observe the trade fair from outside this year have realized that it is essential to participate if they want to compete on the international market.”.

The exhibitors gave boot 2017 excellent ratings. Magnus Rassy from the Swedish sailing yacht manufacturer Hallberg-Rassy, noted: “We are very satisfied with boot Düsseldorf. It is quite simply the best boat trade fair in the world.” Martin Schemkes from the French industry giant Jeanneau/Prestige, added: “The excellent infrastructure at boot and the quality of the visitors make it possible for us to sell this large number of boats. We are already looking forward to the next boot Düsseldorf in 2018.” Claus Boesch from the Swiss company Boesch Motorboote was also enthusiastic: “I will make it brief and to the point. We will come back.” Albert Gerritsma Motoryachts/Cabin Boats Breedendam BV, remarked: “Breedendam enjoyed busy and productive days at boot 2017. The fact that boot lasts nine days and covers two weekends gives us a great opportunity to meet wide range of visitors and clients.” On behalf of the exhibitors in the trend sport segment, Flo Brunner from Starboard said: “The wave exceeded all expectations and was the major attraction for the public in the Funsport World. Our visitors in the Beach World were again very interested and knowledgeable.”

In addition to the 1,800 boats and yachts on display, boot 2017 also catered to the entire water sports community. The recreational diving halls, in which all the top international brands were represented, reflected the popularity of water sports. Technically interested visitors were keen about the new developments in diving computers and other high-tech equipment available from the leading suppliers. Travel operators presented exciting diving vacation destinations all around the globe. There is an increasingly strong trend towards environmentally sound trips and activities.

With exciting competitions and stunts, the “WAVE” in Hall 2 was a great attraction for surfers and other visitors at boot 2017. Petros Michelidakis, commented: “With the WAVE, we took the plunge with something that is unique in the world. The first standing ‘Deep Water Wave’ at a water sports trade fair developed into a major attraction for visitors right from the start.” More than 93,000 fans cheered on the star surfers not only during the contests on both boot weekends but also when they were training during the week. Almost 1,500 people – from beginners to the world champion – surfed the up to 4.9 feet high “WAVE” during the nine days of boot. Rainer Klimaschewski, the engineer who invented the “WAVE”, was pleased: “I am very impressed by how many fans were here. During the week, we had enthusiastic children on the wave every day too, thanks to the “boot for school” project, and they really enjoyed their time on the water.”

One of the boot 2017 highlights – both visually and thematically – was the “love your ocean” stand in Hall 4 with its ambassador Emily Penn. A co-operative project between the German Ocean Foundation and boot Düsseldorf with support of the Prince Albert II of Monaco Foundation, it raised awareness of and interest in protecting oceans and water environment. In the presence of the Prince of Monaco, the three partners signed a co-operation agreement launching the “Ocean Tribute” at the boot VIP “blue motion night” event. This award will be presented for the first time at boot 2018 in the categories society, science and industry to honor innovative ideas and products that protect the water environment.

Advisory centers and stages for the presentation of practically any issue associated with water sports were another popular feature at boot 2017. Boat DIY fans could obtain information at the Refit Centre about boat renovation and maintenance. The Sailing Center attracted visitors interested in solitary sailing trips or multiyear ocean trips for the entire family or news about such international regattas as the America’s Cup.

The next staging of boot will take place from January 20 – 28, 2018 in Düsseldorf, Germany. For further information on visiting or exhibiting at boot 2018, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog; Follow us on twitter at

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail:;

boot 2017 exhibitor statements:

Martin Schemkes, Area Sales Director, Jeanneau and Prestige:
“boot Düsseldorf just closed its doors and has proven to be once again an amazing European show. boot Düsseldorf has always been key for us in terms of new boat launches and brand awareness. Jeanneau has been an exhibitor for 17 years! Recently, we did assess a major increase in our international dealers participation. We do have a 500 dealer network around the world from which more than 50% is coming to Dusseldorf. A very good sign for us indicating that visitors are more and more diverse: European of course with more UK and Russian visitors … but even from further countries such as Asia, the U.S. and Australia. This is why we do confirm our interest in Boot Düsseldorf which is certainly the biggest indoor boat show for us with … as a consequence … the biggest presentation of boats line-up. Jeanneau division exhibition in 2017 was huge with 5 stands for our Jeanneau, Prestige, Glastron and Wellcraft brands, more than 40 boats and around 39,800 square feet! For the Beneteau group including Lagoon, CNB, Bénéteau, we had more than 75,000 square feet and around 70 boats! boot Dusseldorf with the infrastructure it offers and the quality of visitors, allows us to introduce big units on the market. This year, 3 Jeanneau Yachts were shown to the public including the new Jeanneau Yachts 51. Finally for Prestige, we launched our new Prestige yacht P680 last year, with success. This year, we presented our new PRESTIGE yacht 630 offering an incredible living space. We are looking forward to the 2018 edition!”

Magnus Rassy from the Swedish sailing yacht manufacturer Hallberg-Rassy:
“We are very satisfied with boot Düsseldorf. Our world premiere, the Hallberg-Rassy 44, in particular proved to be a very strong attraction, leading in addition to the conclusion of several specific sales contracts. We had many people – and, above all, very good people – on our stand. Very large numbers of visitors came to us this year from faraway countries. We talked to visitors from the U.S., Australia, Japan, Canada, Turkey and, in particular, Scandinavia, for example. It is quite simply the best boat trade fair in the world. The range of exhibits makes the trip worthwhile and people like coming here. And that leads to good sales for us boat manufacturers. And that is what it is all about, for both sellers and buyers.”

Claus Boesch, Boesch Motorboote AG/Schwitzerland:
“I will make it brief and to the point. We will come back!”

Albert Gerritsma Motoryachts/Cabin Boats Breedendam BV:
“Breedendam enjoyed busy and productive days at boot 2017. The fact that boot lasts nine days and covers two weekends gives us a great opportunity to meet a wide range of visitors and clients. We kicked off this year’s boot Düsseldorf with a successful press event to unveil our new MTB fourzero Wheelhouse. This striking new flagship of the Breedendam fleet has been very enthusiastically received not only by the media but also industry experts and visitors to the show.”

Flo Brunner from Starboard:
“The wave exceeded all expectations and was the major attraction for the public in the Funsport World. Our visitors in the Beach World were again very interested and knowledgeable. We hope to be able to welcome even more surfers, paddlers and kitesurfers next year.”

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .