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January 2018
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


BOOT DÜSSELDORF 2018 CONFIRMS LEADING INTERNATIONAL POSITION

boot Düsseldorf, the world’s largest boat and water sports show, set records this year: 1,923 exhibitors from 68 countries presented yachts, boats and accessories for all water sports activities on 2.3 million square feet of exhibit space. “These figures are unique in the industry. No other water sports trade fair reflects the entire world market in all its diversity as completely as boot,” stated Werner M. Dornscheidt, President and CEO of Messe Düsseldorf.

With 247,000 visitors from 94 nations (2017: 242,000 visitors) in 16 crowded exhibition halls, boot 2018 confirmed its position as the sector’s leading international trade fair. The participation of international visitors increased as well with the majority coming from the Netherlands, Belgium, Switzerland, Italy, Austria and France. Most of the trade visitors from overseas were from the U.S., China and Australia. Petros Michelidakis, boot Director, explained: “Our strategy of continuing to internationalize boot has worked. This is apparent now in our visitor structure. There has been a generation shift as well: the visitors to boot are considerably younger.” boot manages to successfully combine the features of a classic boat trade fair with the appeal of an up-to-date trend and fun sports event. The new Beach World with the 13 feet long flat water pool and the standing wave “THE WAVE” proved to be a real attraction for young visitors.

Jürgen Tracht, Director of the German Association of the Water Sports Industry, commented: “The water sports industry is in excellent shape. boot 2018 clearly confirmed this. The trade fair is a driving force behind the industry and will be helping to a very large extent to make sure that the manufacturers will continue to do good business in the coming year. The positive development in recent years was repeated by a good season in 2017. The high expectations were fulfilled. The water sports industry is booming.” The maritime industry is benefitting from the positive overall economic situation throughout Europe. The manufacturers are expecting the stimulus provided by boot Düsseldorf to lead to substantial sales growth in the new boat segment. In both the sailing boat and motor boat sectors there is a definite trend towards larger yachts.

The Beach World exhibitors rated the move into to Hall 8a as a complete success. The statistics confirm their assessment: the figures recorded in 2017 were exceeded by nearly 10% this year, with almost 110,000 attendees watching “THE WAVE” (set up by Citywave®) activities and 1,500 trying the wave out themselves. The special concept of the Beach World – relaxed South Sea atmosphere, a lot of action on the water and numerous stars – proved effective in the new hall as well. One of the highlights was the visit by surfing icon Robby Naish on the first weekend of boot. “The last time I was at boot was 15 years ago. It is incredible what has happened since then. The Citywave in the hall is really good for our entire sport and gets more young people out onto the water. I will be coming back next year if at all possible,” remarked Robby Naish. In addition, many professional athletes representing various sports disciplines came to Düsseldorf to provide inspiration. On the weekends, the surfers and stand-up paddlers demonstrated radical moves on the water during the Wave Masters. Popular were the two new attractions – tow-in windsurfing and foilboarding as well as the wakeboard show.

The sailing halls were also crowded during the nine days of boot 2018. The large sailing yachts over 60 feet long and the sailing catamarans were the center of attention and anticipating the visitors’ interest, manufacturers showed more large sailing yachts than in the past.

The luxury yacht hall 6 was more popular than even before – with both suppliers and visitors. The exhibitors reported a general trend towards sophisticated, electronic equipment on the yachts and high-quality interior design ideas. The buyers of luxury yachts are increasingly younger people who want to invest in expensive boats and enjoy their time out on the water. Shipyards are operating at full capacity and it is expected that boot 2018 will stimulate business even more.

The new Dive Center in Hall 3 in the form of a Caribbean diving base addressed both beginners and experienced divers with exhibitors’ presenting their latest diving computers, watches and clothing. Skilled divers had the opportunity to test the equipment.

Beginners were able to get tips and suggestions about the right choice of boat and the most attractive water sports destinations in Germany at the stand of the START BOATING campaign organized by the German Association of the Water Sports Industry.

Houseboats and maritime destinations were another popular area at the trade fair. The new special forum “Travel World” in Hall 14 focused on travel, charters, houseboat vacations and cruises. Topics such as “The first charter trip as a sailor”, “Life on the water” and tips about cabin chartering attracted great interest.

boot will return to the fairgrounds in Düsseldorf, Germany for its 50th anniversary from January 19 – 27, 2019. For further information on visiting or exhibiting at boot 2019, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit http://www.mdna.com Follow us on twitter at http://twitter.com/Recreation_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .