caravan salon Press Releases

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September 2017
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


CARAVAN SALON DÜSSELDORF 2017 CLOSES TO RECORD NUMBERS

With the highest visitor participation to date, the recent staging of CARAVAN SALON DÜSSELDORF 2017 underscored its position as the world’s largest trade fair for motor homes and caravans. “With extremely satisfied exhibitors and more than 232,000 visitors (2016: 203,500) CARAVAN SALON has far exceeded our expectations and we are excited to have reached another all-time high in visitor attendance this year. Mobile vacationing continues to boom. Düsseldorf is the only place where visitors find a complete market overview, the new launches and innovations for the season as well as a great program of events with activities for the entire family,” stated Joachim Schäfer, Managing Director of Messe Düsseldorf.

The high proportion of first-time visitors at 35% was also very noticeable. Many of these newcomers visited the special show “StarterWorld“ with the intend of obtaining general information or expert advice on individual topics. “This year almost 60% of the visitors came with concrete intentions to buy. The attendance at CARAVAN SALON confirms the high standing of mobile vacationing in our society,” noted Joachim Schäfer. In addition, trade visitors from all over world (this year with an especially high number of delegations from the U.S., Australian and the Asian region) confirmed the leading international position of CARAVAN SALON.

Over 600 national and international exhibitors resented their innovations and current models in 13 halls as well as on the outdoor space of the Düsseldorf fairgrounds in Germany. On more than 2 million square feet, some 2,100 recreational vehicles were on show – plus accessories, technical equipment, attachments, awnings, motor homes, campsites, motor parks as well as travel destinations. The majority of the CARAVAN SALON 2017 exhibitors were pleased with their participation and reported very good sales.

Hermann Pfaff, President of the Caravanning Industry Association (CIVD), was also delighted with the CARAVAN SALON results: “The interest in caravanning continues to be very high and has even increased compared to last year – this is also reflected by the repeated increase in visitor numbers. We look back on the largest and most visited CARAVAN SALON of all times. This edition has once again underlined the event’s position as the world’s No.1 trade fair for the sector. The excellent sales figures reflect the good current market situation.”

The positive mood of the exhibitors was evident throughout the trade fair. “We are currently experiencing a booming market and this year’s CARAVAN SALON is a brilliant start to the coming season. However, we also see that innovation pays off. Our customers have become more demanding – rewarding our objective to spearhead technology in the caravanning sectors,” said Gerd Adamietzki, Sales and Marketing Manager at Knaus Tabbert GmbH. “This trade fair proved more than successful for us. Our dealers are extremely pleased. Customers are ready to spend, our innovative products set trends and the trade fair provides the best framework conditions for good sales. This was also confirmed by the positive growth rates that yet again clearly exceeded last year’s outstanding results,” added Wolfgang Speck, Chairman of the Board at Knaus Tabbert.

Holger Schulz, General Manager at Hobby-Wohnwagenwerk Ing. Harald Striewski GmbH, commented: “We are thrilled with the incredible demand. Our deals concluded at the trade fair beat the already very good results from last year. Add to this the many orders taken at the dealer sites all over Germany that we can directly assign to the consulting here at the trade fair in Düsseldorf. We feel that more and more young people and young families are interested in caravanning as a form of vacationing, opting for the relevant Hobby models such as caravans with children’s bunk beds. We are also more than satisfied with the results obtained with our motor homes and camper vans and have found that high-quality design as well as good finish combined with a good dealer service rank high with our clientele.”

Martin Brandt, Chairman of the Board at Erwin Hymer Group, also had a very successful time at CARAVAN SALON 2017: “We are happy with the high number of visitors and can state once again that caravanning is indeed trendy. We can look back on successful days with a trade fair that serves the entire industry as an annual indicator for market trends. The Erwin Hymer Group, Europe’s biggest manufacturer of motor homes and caravans, once again continues the success figures of past fiscal years posting record results across all brands. We are particularly pleased about the many first-time customers who have boosted our numbers in the entry-level segment for both caravans and camper vans. I am confident that we can carry over the CARAVAN SALON spirit and its enthusiasm to the autumn business in 2017.”

“The TV campaign initiated by the Caravanning Industry Association has largely contributed to bringing many new, younger buyers to Düsseldorf. It is positive to register such an extremely high percentage of first-time visitors. The sales in the premium segment for our brand Eura Mobil have increased just as strongly as for our entry-price brand Forster. We can draw very positive conclusions,” explained Dr. Holger Siebert, General Manager at Eura Mobil GmbH. He added that the imported vehicles of Trigano-Haus also posted substantial increases – especially brands such as Challenger and Mobilvetta.

Bernd Wuschack, Sales, Marketing and Service Manager at Carthago, said: “Caravan Salon 2017 was a resounding success for our brands Carthago and Malibu! We came to Düsseldorf with optimism and our expectations were far exceeded. Compared to the previous record year we managed to markedly increase sales figures yet again. Now our dealer partners are hoping for a successful post-show business.”

Due to increased demand, a second exhibition area for the technical equipment and accessories providers was created in Hall 5 (in addition to the usual Hall 13). Jürgen Vöhringer, Managing Partner of Vöhringer GmbH & Co. KG, commented: “CARAVAN SALON is the most important meeting of the year for suppliers. The trade fair was a success across the board. We have learnt that customers want increasingly better equipped recreational vehicles that offer greater ease of use and more comfort. This has a very positive impact on suppliers’ order books. The increasing connectivity of vehicles remains a dominating theme. Just as important will be lightweight construction. Here innovative new products will have to be developed.”

The 57th CARAVAN SALON DÜSSELDORF will be held from August 24 (trade visitor and media day) to September 2, 2018. For further information on visiting or exhibiting at CARAVAN SALON 2018, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Recreation_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .