Caravan Salon Press Releases

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July 2013
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


SUCCESSFUL SECOND STAGING OF ALL IN CARAVANING AND ALL IN TUNING 2013

With about 99 exhibitors, the second edition of All in CARAVANING recently closed at the China National Convention Center in Beijing to successful results. Held concurrently was All in TUNING 2013, the trade fair for professional automobile tuning. The trade fair duo was organized by Messe Düsseldorf (Shanghai) Co., Ltd. in partnership with YASN International Exhibition Co., Ltd. Approximately 19,120 visitors attended the events, gathering information about innovations related to RVs, mobile homes, basic vehicles and accessories as well as concept vehicles. The exhibits were complemented by two congresses with international expert lectures about the developments in the Chinese RV and tuning industry.

Renowned Chinese exhibitors and many international suppliers showcased the most popular vehicle types for RVs and mobile homes as well as accessories, extension options, tents and travel destinations on 48,135 square feet of net exhibition space at All in CARAVANING 2013.

The exhibitors were pleased with their participation in the event. Stefano Bonometti from Fendt stated: “Communication with the staff here was very positive and professional in the run-up to the event. The exhibition venue and atmosphere of the event have left a positive impression on us. Participation in All in CARAVANING definitely pays off for our company.”

Verena Flowers from Truma agreed: “Taking part in All in CARAVANING 2013 in Beijing was an important milestone for our company’s market entry in China. We succeeded in making numerous new high-quality contacts and in maintaining existing contacts. The trade fair has shown us that the camping and caravanning themes are of growing interest to China.”

Hermann Pfaff from Hymer added: “All in CARAVANING is the ideal platform for the recreation vehicles industry to present their products and to network in China. If the infrastructural and legal conditions continue to improve in China then the prerequisites for the Chinese caravanning market will indeed be very good.”

The RV Committee of the China Association of Automotive Manufacturers (CMRV) acted as a co-organizer of All in CARAVANING 2013. Cooperation partners were the CTS Asset Management Corporation (CTSAMC) and China’s largest tour operator China National Travel Service (CTS). The event was also supported by the Recreation Vehicle Industry Association (RVIA) from the U.S., the RV & Accommodation Industry from Australia (CRVA) and the German Caravaning Industrie Verband e.V. (CIVD). Jost Krüger from CIVD remarked: “The 2nd staging of All in CARAVANING was organized very competently by Messe Düsseldorf Shanghai/Messe Düsseldorf GmbH and provided an outstanding platform to “sound out” the potential market for caravanning as a leisure-time pursuit in China. The accompanying conference as well as the workshops gave visitors good opportunities for gaining in-depth knowledge and exchange opinions. It should be noted that caravanning is still in its early stages in China. Creating the necessary fundamental conditions such as the construction of additional campsites as well as the adoption of a legal framework for the engineering and approval of recreation vehicles must be pursued very intensely. If these be implemented in an appropriate way, the Chinese RV market will experience successful development.”

The avid interest of the attendees at All in CARAVING 2013 clearly shows that the RV sector is developing well in China. The target group of RV buyers is shifting from a few enthusiasts to the broad-based public. Industry representatives from the U.S. and Europe demonstrated strong interest in getting involved in the Chinese RV market. The commitment of the German government for a constructive exchange with China on tuning and caravanning became particularly evident with the German Federal Minister for Transport, Building and Urban Development acting as a supporter of the event. “This year’s All in CARAVANING and All in TUNING have been successful events. I am convinced that the caravanning and tuning industries will experience an enormous boom over the next few years provided the Chinese government adopts the appropriate rules and regulations,” said Christian Theis from the transport ministry.

Even though the RV market in China is still young, exhibitors such as Optiplan reported good results. “The Optiplan stand registered many visitors and our products met with strong interest among the audience. The initial talks we had produced a good number of promising leads. The RV Conference held in parallel included very interesting and informative lectures on the current status and future trends in the most important RV markets like the U.S., Europe and Australia. For us the insights into and outlooks for the Chinese RV market were of particular interest. This market – as was clearly stated and confirmed – is still at the very beginning of its development and yet offers huge potential,” said Robert Garbe.

All in TUNING 2013 also recorded an excellent development. About 70 exhibitors from China and other countries showcased concept vehicles, race cars, off-road vehicles as well as innovations and products from the field of automotive tuning and customizing on 55,430 square feet. Models on exhibit included Ferrari, Lamborghini, BMW M-series, AMG and Toyota 86. The German Association of Automobile Tuners (VDAT e.V.) was represented with its own booth to share their experience and know-how with the audience.

The representatives of the German tuning industry supported the elimination of legal uncertainty in China to allow the Chinese market to benefit from positive momentum. “A positive effect for this industry segment in China state would be the creation of further jobs and a growth in tax revenue […] The exhibition center at the Olympiapark offered both visitors and exhibitors of All in TUNING 2013 a very high-quality venue. Messe Düsseldorf has laid the foundation for a successful trade fair with its Chinese partner YASN – this is reflected by an 86% increase in visitors compared to the first event,” stated Mr. Schmidtke, CEO of VDAT.

The next All in CARAVANING and All in TUNING will be held in summer 2014 in China. For further information on visiting or exhibiting at All in CARAVANING and All in TUNING 2014 contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Recreation_MDNA

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .