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December 2016

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


The third edition of C-star - Shanghai's International Trade Fair for Solutions and Trends all about Retail, will be held at the Shanghai New International Expo Center from April 26 - 28, 2017. Organized by Messe Düsseldorf (Shanghai) Co., Ltd, C-star 2017 will cover the four major product categories Shopfitting, Lighting, Refrigeration and Store Design; Retail Technology; Visual Merchandising & Marketing; Stand Construction. Messe Düsseldorf (Shanghai) is the subsidiary of Messe Düsseldorf in Germany, renowned as the organizer of EuroShop, the world’s No. 1 international trade fair for the retail sector.

With the rise of online retail business and "customer experience" becoming a focus of brick and mortar stores to persuade consumers to spend more time in their stores, store design is more important than ever. With the growing influence of C-star, many new exhibitors from the store design and equipment sector will debut at C-star 2017, showcasing the best display and brand recognition solutions. New exhibitors will include Schweitzer Projects (Italy), Futuristic Store Fixtures (Singapore), MATRIX FRAME (Netherlands), HUMKA Display (China), Arcnode China (China), Pearl Mannequin (Japan) and Cosmo display (China).

With the positive transformation of China’s industry, the “Made in China” brand has become a symbol of efficiency and quality, especially in the ASEAN region. With the modernization of retail, the local architects and solution providers are looking for opportunities to cooperate with the Chinese manufacturers and be part of the rapid development of the retail sector in the ‘new’ Chinese market. C-star promotes the export capacity of Chinese companies and aims to cooperate with India Retail Expo, RetailEX ASEAN and Indonesia Retail Expo in order to enhance these opportunities.

On November 11, 2016, the State Council issued the “Guidance for physical retail innovation and transformation” to help brick and mortar retailers accomplish three main transformations: “Transformation from just selling goods to offering innovative lifestyle changing products”, “Transformation from large scale development to being quality and efficiency oriented” and “Transformation from scattered independent competition to collaboration and synergetic cooperation. As an event focusing on the physical retail industry, C-star will support this development and help shape the future of the retail sector.

The last staging of C-star in 2016 concluded with record participation: 180 exhibitors from 18 countries and regions (11% increase compared to 2015) showcased their products on 61,600 square feet of net exhibition space (20% increase) to 7,616 visitors from 77 countries and regions (33% increase). The majority of the overseas visitors came from Hong Kong, Taiwan, Japan, South Korea and the U.S., making C-star the most international trade fair for the Chinese retail industry.

For further information on visiting or exhibiting at C-star 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com or www.c-star-expo.com ; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Retail_MDNA

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .