C-Star Press Releases

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January 2018

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


The 4th edition of C-star, Shanghai’s International Trade Fair for Solutions and Trends all about Retail, will be held at the Shanghai New International Expo Center from April 26 – 28, 2018 with the motto “Shape the Future of Retail”. The trade fair is expected to attract 150 exhibitors and some 8,000 trade visitors. C-star is an annual event presenting innovative products and creative solutions from international suppliers especially for the Chinese market. Online exhibitor registration is open at www.c-star-expo.com/register.

C-star is organized by Messe Düsseldorf (Shanghai), a the subsidiary of Messe Düsseldorf in Germany, renowned as the organizer of EuroShop - the world’s No. 1 international trade fair for the retail sector.

Clearly Structured in Six Retail Product Categories
In view of the dynamic development in retail, C-star 2018 will present a wider product range and optimized structure with six clearly arranged product categories:
- Shopfitting and Store Design
- Lighting
- Retail Technology
- Visual Merchandising
- POP Marketing
- Stand Construction and Event Marketing.

First-Class Ancillary Program, Forum and Award Ceremony
Retail Technology Village
To reflect the increased demand for modern retail technology in China, the Retail Technology Village at C-star will presents current top technology for retail including innovative payment systems, POS technology and article surveillance systems.

C-star Brand Zone
The C-star Brand Zone will offer exhibitors an extra platform to showcase their latest store designs, concepts and smart retail technology.

At this forum, representatives from renowned companies, leading mall operators, branded goods outfits and commercial property will discuss the following topics: “Global Retail Trends”, “Retail Technology and Omnichannel Development”, “Lighting of Commercial Spaces”, “More Consumption thanks to New Retail” and “Visual Marketing”. Trade visitors can attend the C-star Retail Forum on all days of the trade fair free of charge and without prior registration.

EuroShop Retail Design Award
A highlight at C-star 2018 will be the EuroShop Retail Design Awards 2018 (ERDA) ceremony. This award honoring the world’s best store concepts will be presented for the 11th time by Messe Düsseldorf together with the EHI Retail Institute.

For further information on visiting or exhibiting at C-star 2018, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit www.c-star-expo.com or www.mdna.com.

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .