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April 2016

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


drupa cube, the event and congress destination at drupa 2016, the world's leading trade fair for print and cross-media solutions, will feature some 60 keynote speeches, panel discussions and presentations by international experts (Hall 6, Stand D03). drupa cube sets itself apart from other industry congresses around the globe with its focus on visitor target groups from the print industry as well as from the creative sector and from brand manufacturing and print buying. “If you want to master the current changes in the print industry, consistent change management is indispensable. This in turn only works out when you pursue a multi-disciplinary approach and look beyond your own backyard,” said Sabine Geldermann, Director of drupa. “With The Medici Group, which is synonymous with “out-of-the-box” thinking, we have exactly the right partner by our side.” Frans Johannsson, founder and CEO of The Medici Group, will give two keynote speeches – the opening keynote on the first trade fair day (May 31) and on June 2 (both from 11:00 am – 11:45 am). The British brand agency FreemanXP was commissioned with the strategic and creative design of the program and the on-site implementation.

The English cube program for the eleven trade show days is divided into the following five areas: Keynotes, Business Evolution, Technology, Innovation@the Intersection and C-Level. The six sessions under the heading “Innovation@the Intersection” will cover sector-specific subjects such as “The Role of Large Format”, “The Role of Packaging in the Customer Journey” and “3D Print: Hope or Hype?”. Experts from The Medici Group will present a broader view and show how easily innovative approaches from other industries can be transferred to the print industry.

The C-Level sessions will address a clearly defined participant group of executive management level both on the exhibitor and visitor side. These C-Level sessions will be held right after the four keynotes and are designed as interactive workshops to share strategic insider knowledge. Each keynote speaker will act as a facilitator. Participation is by invitation only.

The Creative Day by W&V on June 3 (10:00 am- 3:45 pm) and the two half-day conferences of OE-A (Organic and Printed Electronics Association) on June 2 (2:00 pm - 4:30 pm) and on June 7 (11:00 am - 2:00 pm) round off the drupa cube program. The OE-A events will be held in English, the Creative Days in German only. The program is available at www.drupa.de/drupa-cube.

Participation in the drupa Cube program is free of charge for drupa visitors, included in the daily ticket price (€ 65 on show site or € 45 online). Only the Creative Day geared towards advertising and creative agencies, the media and advertisers, has a cost of Euro 89 and registration is required by June 2, 2016 at www.wuv.de/creativeday2016

The complete drupa cube program is online at:


drupa 2016 Press Office
Anne Meerboth-Maltz
Tel: (312)781-5185

Sarah Mayo
Tel: +44 7973 869 155

For further information on visiting or exhibiting at drupa 2016, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Printing_MDNA

Twitter:http://www.twitter.com/drupa, #drupa2016
Newsroom: http://blog.drupa.com

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .