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March 2017

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


The recent staging of EuroShop 2017, The World’s No. 1 Retail Trade Fair, closed with the best results in its 50-year history: the 2,368 exhibitors from 61 nations unanimously reported very good to excellent contacts and business deals and anticipate busy post show business. Over 113,000 visitors – a 4% increase compared to the last event in 2014 - came to Düsseldorf, Germany to gather information on the products, trends and concepts for retailers and their partners on display on over 1.3 million square feet of net exhibit space in 18 halls. “EuroShop 2017 has further exceeded all the top scores of 2014. At its anniversary event it was able to once again show how young and creative the sector and its trade fair are,” commented Hans Werner Reinhard, Managing Director of Messe Düsseldorf.

A total of 138 countries were represented by the visitors. “We could not be happier with the trade visitor breakdown. We are recording a constant high level of demand from Germany and a significant interest increase from abroad. Throughout the world it is known that EuroShop in Düsseldorf is the global No.1 trade show in the sector, demonstrating what the future of retail looks like,” added Hans Werner Reinhard, The attendees were pleased with the product variety and the level of innovation at the booths as well as with the excellent quality and great creativity of the stand presentations.

Held every three years, EuroShop 2017 featured a completely new concept. Its refined profile with seven clearly defined dimensions (POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management) was well accepted by exhibitors and visitors alike. Exhibitors could be placed in their ideal segment while visitors conveniently found the suppliers according to area of interest.

The dominant themes at EuroShop 2017 were the continuing digitalization in retail, tailor-made omnichannel solutions and emotionalization of the shopping experience in the store. Online retail is currently driving investment in physical stores since competition from online suppliers means retailers have to make their stores more attractive. At the same time, the merging of physical and online stores is generating new retail and interior design concepts, with modern information technology becoming more important.

“Customers expect both – on the one hand the shopping experience on site in the store and, on the other, delivery to their own front door. Conventional physical retail is now increasingly developing its online activities and large online retailers are looking more and more to opening their own stores. EuroShop has managed to bring both worlds together. Physical stores and online retail are growing closer together which is why at EuroShop the exhibition segments of shop fitting and technology are increasingly merging,” explained Michael Gerling, Managing Director of the EHI Retail Institute.

EuroShop 2017 also highlighted that the top priority for stores is emotionalization. Storytelling was at the forefront of many concepts, solutions and products at the trade fair. Whether it is architecture, design, lighting or the use of state-of-the-art media in the shop fitting, everything has to follow a common script to give customers that special “thrill”. Consequently visual merchandising continues to be of great significance in the custom design of retail spaces. According to an EHI study presented at EuroShop, German retailers’ willingness to invest has virtually doubled.

However, retail is also investing heavily in LED and refrigeration technology. This is not only another result from the EHI study, it was also evident in the halls. Energy saving and sustainability are top priorities for retailers – which made the EuroShop special Ecopark with its accompanying forum a visitor highlight.

The EuroShop exhibits were complemented by the very well attended lecture forums on the different EuroShop dimensions including the Architecture & Design Forum, the EuroCIS Forum, the Omnichannel Forum, the POPAI Forum and the Expo & Event Forum.

The next EuroShop will be held in Düsseldorf, Germany from February 16 - 20, 2020 and the next EuroCIS, an annual event focusing on retail technology themes, will return from February 27 – March 1, 2018. For further information on visiting or exhibiting at EuroCIS 2018 or EuroShop 2020, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog; Follow us on twitter at

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .