FOR IMMEDIATE RELEASE
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Messe Düsseldorf North America
150 North Michigan Avenue
Chicago, IL 60601
MESSE DÜSSELDORF TRANSFERS SHOE FASHION TO IGEDO COMPANY
New Concept kicks off at Areal Böhler in Düsseldorf in Late August / Early September 2017
GDS will be held for the last time at the Messe Düsseldorf site from February 7 – 9, 2017. After this the Igedo Company will act, on behalf of Messe Düsseldorf, as the organizer of the shoe trade show. The new concept will kick off at Düsseldorf’s Areal Böhler venue in late August / early September 2017.
Over the past few years GDS and tag it! have been elaborately redesigned in close cooperation with the shoe sector. Although there was a great deal of support for the new concept from all sides the expectations for the new GDS have not been fulfilled. Werner Matthias Dornscheidt, President & CEO of Messe Düsseldorf, attributes this to the changes in the shoe sector: “The sector has radically changed over the past few years and the pace has picked up again. The major event which GDS has been for over six decades, no longer seems to be the right format for the current challenges within the shoe sector. For this reason we are now taking consistent action with new responsibilities and a new venue. My thanks go to the great GDS and tag it! team headed by Kirstin Deutelmoser who have been committed to our shoe trade shows with great dedication and many innovative ideas.”
Kirstin Deutelmoser also sees switching the footwear trade show to the Igedo Company as an opportunity for the sector: “The market is acting ever more dynamically and requires a completely new solution. This can only be successful if it can be fundamentally rethought without having to take existing structures and traditions into consideration. For this, the Igedo Company is the ideal partner. My thanks go to all our customers, many of whom have been at our trade shows for decades, and the numerous supporters who have been at our side with advice to bring our concept to life. I hope they will use this opportunity for new beginnings at the shoe trade show.”
After the February event, Messe Düsseldorf will transfer its responsibility for its shoe trade show to the Igedo Company. Managing Partner Philipp Kronen is looking forward to offer the shoe sector a new home at Areal Böhler: “I am confident that the sector will react favorably to a new concept at such an emotionally-charged location as Areal Böhler. Furthermore, with Ulrike Kähler we have an experienced project manager who will rise to the challenge of a redesigned shoe fair. After all, she has already proven with Gallery Fashion how a good orders show works at Areal Böhler.”
Details on the new shoe trade show will be released by the Igedo Company at GDS in February 2017.