In-Store Asia Press Releases

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March 2018

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


The recent staging of in-store asia 2018, the largest trade fair with congress especially for the retail sector in India, was the most successful in its history. At the Bombay Exhibition Center in Mumbai, 150+ exhibitors from six countries (50% new exhibitors) showcased their products and services in POP display, shopper marketing, retail technology, signage & digital printer, retail design, VM & props, lighting, fixture, material & equipment to around 7,600 professional visitors (50% increase compared to the last staging) on 129,000 square feet of exhibit space. It also marked the highest foreign exhibitor participation (20%), especially from China, the U.S., Germany, Italy and Taiwan.

Over the past 10 years, in-store asia has developed into a “must date” for the top decision makers in the Indian retail scene. This 11th staging was the first as a member of the international EuroShop portfolio. EuroShop is the world's leading international trade fair for the retail sector, organized by Messe Düsseldorf every three years in Düsseldorf, Germany.

in-store asia 2018 was accompanied by a 2-day congress with the topic “Re-imagining the store”, attended by over 240 senior professionals. A total of 20 national and international speakers shared their expertise in digital enabled retail environments, retail design, visual merchandising, design innovations, retail research and shopper marketing.

The ancillary program also included the 10th presentation of the renowned VM&RD Retail Design Awards with a record 370 entries (30% increase). The top retail design, visual merchandising and manufacturing talent from India competed in 12 store design categories and 10 special categories. Overall, 65 awards were given out.

Another highlight was the VM Challenge, the most important event in the Indian visual marketing scene. 42 visual merchandisers from more than 15 leading brands and companies competed in the 1 hour live window display contest. An international jury awarded the winning teams.

The next staging of in-store asia will be held from March 14 - 16, 2019 in New Delhi, India. For further information on visiting or exhibiting at in-store asia 2019, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit and Follow us on twitter at

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .