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Messe Düsseldorf North America
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FOOD PROCESSING & PACKAGING EXPOSYUM 2015 CONFIRMS MARKET POTENTIAL OF EAST AFRICA MARKET
The third Food Processing & Packaging Exposyum (FPPE) recently held in Nairobi confirmed that Kenya and its East African neighboring countries have great potential for suppliers of process and packaging technology. Due to faulty processing and packaging as well as inadequate infrastructure, this is a region where large quantities of locally produced food are lost before it reaches the consumer. The SAVE FOOD initiative was therefore a prominent feature at the FPPE conference, involving the UN Food and Agriculture Organisation (FAO), the United Nations Environment Programme (UNEP) and Messe Düsseldorf.
Feedback from around 920 visitors verified the value of the special FPPE format - a combination of symposium and exhibition, specifically geared towards the needs of visitors and exhibitors since the East African market has its own specific requirements. Bernd Jablonowski, Global Portfolio Director Packaging and Processing at Messe Düsseldorf, stated: “To operate successfully in the countries of East Africa and to open up the enormous potential of the market at an early stage, one needs to have precise knowledge of local conditions, the right contacts and ultimately also a lot of patience.” The exhibitors agreed and emphasized the market potential that needs to be developed.
“Visitors responded very positively to the clear focus of the conference on relevant government and trade association issues as well as on food loss and needs-focused processing and packaging solutions,” added Thomas Dohse, Deputy Director at Messe Düsseldorf
For the first time the FPPE exhibition included a German Pavilion with 17 exhibitors as well as a joint presentation of the aluminum foil industry with five participating companies.
The next Food Processing & Packaging Exposyum will be held From December 5 – 7, 2016 at the Kenyatta International Conference Centre in Nairobi. For further information on visiting or exhibiting at Food Processing & Packaging Exposyum 2016, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: email@example.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago
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