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March 2016

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601

make-up artist design show 2016: MEETING POINT FOR 3,500 BEAUTY AND MAKE-UP ARTISTS

A total of 3,500 international stage make-up artists from theaters, opera houses, TV studios, musical and movie productions used the recent make-up artist design show 2016 (mads) in Düsseldorf, Germany to be inspired by the unique combination of information, continuous education and artistic ideas. The trade fair has firmly established itself as a creative meeting point for beauty and stage make-up artists. “Visitors were able to follow presentations by great stars of this sector at the Lecture Forum close up and personal. Furthermore, new techniques were showcased here in a detailed and practice-oriented manner,” stated mads Director Helmut Winkler.

The trade visitors gathered information at the stands of 75 exhibitors and brands and participated in the first-class specialist program at the Lecture Forum where renowned make-up artists and stars such as Oscar winner Mark Coulier presented their work. At the Creative Workshop visitors were able to try out techniques and materials under expert guidance. Another highlight was the German Trainee Make-Up Artists’ Championships.

Wolfram Langer, Managing Director of KRYOLAN and co-initiator of the trade fair, was very pleased with the results of mads 2016: “We were able to repeat last year’s high standards. At the Lecture Forum we once again presented highly interesting topics from leading international names in the sector. Visitors and exhibitors appreciate the high level of professionalism at mads, its familiar atmosphere and perfect networking conditions. This year the event has become even more international – we were able to welcome make-up artists from Sweden for the first time, for instance. However, the goal is to attract even more foreign experts to this event in Düsseldorf.”

Bernd Uwe Staatz, Chief Make-Up Artist at the opera house Deutsche Oper am Rhein, agreed: “The trade fair has developed into a communication hub hosting the most important make-up artists from throughout Germany. The blend of exclusive products with further training and practical demonstrations by top stars is one of a kind.”

The next make-up artist design show will be held from April 1 - 2, 2017 in Düsseldorf, Germany, together with TOP HAIR INTERNATIONAL Trend & Fashion Days. Held parallel will be BEAUTY DÜSSELDORF from March 31 – April 2, 2017. For further information on visiting or exhibiting at the make-up artist design show 2017, TOP HAIR INTERNATIONAL 2017 or BEAUTY DÜSSELDORF 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog; Follow us on twitter at

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make-up artist design show 2016 Exhibitor Statements:

Regine Hergersberg, Bundesvereinigung Maskenbild e.V. (BVM)

“Make-up artists love networking – here in Düsseldorf and at our stand they have come to exactly the right place. Although there cannot be sensational innovations every year, a great deal is happening in our sector, especially in technology. We pass on the relevant information – this is very well accepted.”

Marc Fusté, Owner Graftobian La Bette Studio

“2016 was our first appearance at mads and we have drawn a very positive conclusion! We really liked the very professional trade audience here. At the same time, everything was very relaxed and we got a friendly reception. The proximity of the exhibition center to the city is ideal. We were pleasantly surprised by the shows and presentations – they featured key artists”.

Wolfram Langer, Managing Director at Kryolan

“We had considerably more visitors at the stand this year than last year and interest in mads is obviously rising. We were able to make interesting contacts, also from abroad. Many visitors come here exclusively because we are participating.”

Patricia Saito-Lewe, Managing Director at Ben Nye Company. Inc

“2016 is the third time we have been here and we have registered more visitors. Düsseldorf is a good meeting point, here we have contact with professionals from theater, film and TV. At the same time, we are able to support our business partners. This year the Airbrush line was very popular with a demonstration at our stand. In any case, mads is a good place to learn about techniques and products – also under real conditions.”

make-up artist design show 2016 Presenter Statements:

Mark Coulier, London

“I actually wanted to already come back in 2015 but because of a film I couldn’t make it – which is why I enjoyed it all the more this year. I felt the audience at mads was very attentive, a good mix of talents. Although or maybe because I mainly work in the field of prosthetics I enjoyed the opportunity at this trade fair to look beyond my own backyard for once: I like this variety of topics enormously.”

Lianne Moseley, Calgary

“This was my first time here and the show was wonderful. There is lots of friendly exchange amongst colleagues and the mood is pleasantly relaxed. I like the variety on offer – a successful blend of all kinds of people, styles and products. What’s more, it’s great that things are so personal and coherently laid out.”

Stuart Bray, London

“I particularly liked the familiar and really intimate atmosphere. Exactly the right target audience is reached here, questions are precise and qualified and it’s about techniques – I like that. It is exciting: on the one hand, I teach here and, on the other, I learn myself and gather inspiration. There is a lot going on in our sector and here in Düsseldorf you are in the heart of things.”

Love Larson, Stockholm

“I have never been to mads before and I was pleasantly surprised. I met fantastic professionals here and was able to exchange ideas with them in a relaxed setting. The features in the specialist program are highly interesting and show the fully variety of our profession.”

Gary Cockerill, London

“The atmosphere at mads is entirely professional, people go about things in a very focused manner. Though, at the same time, when exchanging ideas with colleagues you can really have fun getting tips here and there and learning new styles.”

Lan Nguyen-Grealis, London

“What I like is the professionalism as well as the proximity to the real market. You get to know new trends, products and techniques – this is such an asset. At the same time, I am happy it is not so crowded and swopping ideas with colleagues is at the forefront. Düsseldorf is a perfect meeting point for our sector.”

Joe Delude II, Northhampton

“I was here for the first time and felt exceptionally welcome. I looked at many interesting presentations and was able to get to know new techniques.”

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .