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November 2016

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


From April 1 – 2, 2017, the make-up artist design show (mads) in Düsseldorf, Germany will again be the creative meeting place for make-up artists from theaters, opera houses, TV studios, musicals and film productions. The trade visitors can look forward to a top notch program along with an attractive combination of practical tips, further training and trade fair.

Information Exchange and Further Training
Visitors and exhibitors value the professionalism, atmosphere and perfect opportunity for networking at mads – due to its strict trade visitor registration professionals are amongst themselves and have the ideal setting for exchange between colleagues. The stars of the sector will be presented up close and personal, sharing with the audience their work in film, TV and theater at the Lecture Forum. Famous make-up artists will show off their skills and give valuable tips in practical demonstrations.

Hollywood in Düsseldorf
The best make-up artists will show their skills at mads 2017, bringing a flair of Hollywood to Düsseldorf. In 2017, renowned make-up artists Tate Steinsiek from the U.S., Shaune Harrison from Great Britain, Michael Loncin from Belgium as well as Birgit Mörtl from Austria and Denis Penkov from Germany will amaze the audience.

Creative Ideas to Try Out
At the Creative Workshop trade visitors can try out materials and new techniques in daily workshops under expert guidance. The program will include designing and creating SFX figures and silicon parts as well as skin and hair airbrushing and mask design using foil/film technology.

75 Exhibitors and Brands
A total of 75 exhibitors and brands will feature everything needed for professional make-up, special effects and sculpture techniques for the design of faces and bodies along with materials for making masks, wigs and hairpieces. Special tools and accessories round off the range.

Awards and Talent Searches
For next year’s German Championships for Trainee Make-Up Artists, participants will have to create a mask inspired by the “Kingdom of Fairy Tales” theme.

At the “Golden Mask” award ceremony one national and one international winner will be honored for their special commitment, key contribution to make-up artistry or exceptional life’s work.

Three trade fairs held concurrently
Two industry related trade fairs will be held parallel with the make-up artist design show 2017: BEAUTY DÜSSELDORF, Leading International Trade Fair for Cosmetics, Nail, Foot, Wellness and Spa (March 31 – April 2) and the TOP HAIR INTERNATIONAL Trend & Fashion Days, Germany’s leading trade fair for the hairstyling sector (April 1 - 2).

For further information on visiting or exhibiting at mads, BEAUTY DÜSSELDORF or TOP HAIR INTERNATIONAL 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog; Follow us on twitter at

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail:;

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .