Make-Up Artist Show Press Releases

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March 2018

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


The ninth edition of the make-up artist design show (mads), the trade fair for stage and beauty make-up artists attracted some 4,000 trade visitors from 16 countries to Düsseldorf, Germany. The diverse and creative program with practical tips, further training and trade fair in an exclusive trade only setting is the basis for the events’ success. “mads is the ideal platform to exchange ideas in an exclusive setting, to gather information on innovative new products and to learn from the best in their fields,” said Michael Degen, Executive Director of Messe Düsseldorf.

Make-up artists from theaters, opera houses, TV studios, musical and film productions value the comprehensive range offered by the exhibitors for professional make-up, special effects, masks, wigs, hairpieces, special tools, equipment and accessories. Top international speakers such as Thomas E. Surprenant from Los Angeles presented new techniques and working methods at the Lecture Forum. In different workshop sessions at the Creative Workshop, trade visitors were able to try out techniques and materials under the experts’ guidance. Another highlight was the German Championships for Trainee Make-Up Artists, creating masks inspired by the theme “Monster”.

Wolfram Langer, Managing Director of the Berlin company KRYOLAN and co-initiator of the trade fair, commented: “As always, trade visitors are delighted with this trade fair. In particular, the high-quality lectures in the supporting program enjoy great popularity and are a quality feature of mads. The reputation of the “Golden Mask” award has also increased considerably. Our goal to attract even more foreign experts for this event in Düsseldorf must continue.”

“The combination of exclusive products with further training and practical demonstrations by top stars is unique. Incorporating affiliated professions into the program was also successful again. I am particularly delighted that our championships for trainees is becoming increasingly well known – we have never received as many applications as this year,” added Bernd Uwe Staatz, Chief Make-Up Artist at the Deutsche Oper am Rhein.

The next make-up artist design show staging will be held from March 30 – 31, 2019 in Düsseldorf, Germany, parallel to the BEAUTY and Top HAIR trade fairs. For further information on visiting or exhibiting at the 2019 events. contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit or; Follow us on twitter at

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail:;

Statements by make-up artist design show 2018 exhibitors:

Regine Hergersberg, Bundesvereinigung Maskenbild e.V. (BVM)
“For us mads has become a firm fixture for a long time. Again and again here we see a perfect opportunity to exchange ideas and meet all the key people in the sector. Exhibitors use this trade fair to showcase innovations and new products. The program and the workshops are of a high level and unique in the German-speaking world.”

Christiane Kiel, FormX VoF
“This year, for the first time, we were able to present our special effects not only at the stand but also on stage – this was our highlight. The sense of togetherness and the proximity with other exhibitors is very pleasant and to me it’s the small firms in particularly that add to the “spice” of this event. For the future we hope to see an even bigger audience, especially when we present our spectacular demo shows at our stand.”

Patricia Saito-Lewe, Managing Director at Ben Nye Company Inc.
“This is our fifth time here and we enjoy this close and energetic atmosphere. Once again this year we were able to make and cultivate great contacts – with people from theaters, opera houses and TV productions. The location of Düsseldorf gives us the ideal opportunity to serve the entire German market – but we have also meet visitors here from Norway and Spain.”

Statements by make-up artist design show 2018 participants:

Sidney Cumbie, Los Angeles
“This is my first time here. A colleague from the States recommended I attend – and I have to say the trip was worth it. What strikes me compared to other events and shows is people’s great interest and the huge professional intensity.”

Florence Carter, London
“There’s a really great atmosphere here! What I also like is the visitors’ curiosity, desire for knowledge and openness. mads is perfect for creative young people in the sector. People meet here, swop ideas, talk shop – across borders. I just spoke to a visitor from Nigeria and a colleague from Turkey – the audience here is really international. The mix of students, teachers and exhibitors or suppliers is successful. The program is very exciting and varied.”

Stan Edmonds, Vancouver
“mads offers a wide spectrum of professionally presented themes and content along with a whole host of inquisitive visitors and students. There is such enthusiasm here – even after 27 years in the film industry I find this infectious. Because the trade fair is comparatively small in spatial terms it allows you to focus on essentials. World-class workshops are held here. This is my fifth time here and my impression is it’s getting a bit better every year.”

Neill Gorton, London
“It is so relaxed here! Sometimes it feels like being part of one big family. Here you meet friends, acquaintances and colleagues from all over the world. mads is about networking, learning and expert exchange. There are really experienced people at work here. I like the fact that professionals are amongst themselves in Düsseldorf.”

Michael Loncin, Brussels
“I have been coming to mads for seven years now. Elsewhere things are hectic, only money counts and quality is not so important. Düsseldorf attracts people from the sector who are really interested in their work, who really enjoy it and want to learn more. There is a positive overall atmosphere and the quality of the lectures is high.”

Thomas E. Surprenant, Los Angeles
“mads is fantastic! This is my first time here and I am really enthusiastic. This is firstly due to the high quality of the program and also, due to the pleasant atmosphere. More importantly, this trade fair covers the entire spectrum of the sector while elsewhere I feel they tend to only focus too much on one single highlight. The variety really bowls you over and then you are struck by the respect people have for each other.”

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .