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December 2014

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


The make-up artist design show (mads) will return from March 28 – 29, 2015 at the exhibition center in Düsseldorf, Germany. At the international meeting point for the professional make-up sector, over 3,000 trade visitors from theaters, opera houses, TV studios, musical and movie productions will come together for this unique combination of further training, practical experience and trade fair. “The make-up artists of the world appreciate the colorful and lively trade fair in Düsseldorf, especially as a communication platform that creates the ideal setting for colleagues to exchange ideas and make new contacts,” stated Helmut Winkler, Director of the make-up artist design show.

Top Level in a Familiar Setting
Visitors particularly praise the setting and atmosphere of mads which allows up close and personal interaction with the stars of the sector presenting their works at the Lecture Forum. Famous make-up artists show off their skills and give valuable tips for everyday work in practical demonstrations. This high-quality program and high-level line-up of international experts has become the trademark of this event in Düsseldorf. Strict trade visitor registration ensures that make-up artists are among themselves.

Creative Inspiration and New Techniques
At the Creative Workshop new techniques will be practically demonstrated in detail. Visitors will be able to watch professionals at work and test new materials and techniques. In three daily workshops participants will be able to try out the new techniques under the guidance of internationally renowned guests.

75 Exhibitors and Brands
At the stands of the 75 exhibitors and brands visitors will find everything necessary for professional make-up, special effects, sculptural work for facial and body design as well as materials for making masks, wigs and hairpieces. Special tools, equipment and accessories round of the range.

Hollywood comes to Düsseldorf
Adding a special touch of glamour will be the top stars on stage at mads. The event will bring together the best make-up artists in the sector, revealing the tricks of the trade to the audience. Previous participants included Oscar winners Michael Westmore and Michele Burke. In 2015, renowned make-up artists will again delight the audience with their spectacular artistry.

Trainee Championship and the Golden Mask Award
At the German Trainee Make-Up Artists’ Championships, trainees will compete by creating effective make-up inspired by the “Flora – World of Plants” theme.
The Kryolan “Golden Mask” award presented at mads will honor one national and one international personality for their special commitment, key contribution to make-up artistry or exceptional life’s work.

Admission to the make-up artist design show 2015 is restricted to stage make-up artists and professional make-up artists who can register and purchase eTickets online at in advance of the show at reduced rates (Euro 30 each for a 1-day ticket, Euro 45 each for a 2-day ticket). Opening hours of the trade fair are 9:00 am – 6:00 pm daily.

Two industry related trade fairs will be held parallel with the make-up artist design show 2015: BEAUTY DÜSSELDORF, Leading International Trade Fair for Cosmetics, Nail, Foot, Wellness and Spa (March 27 - 29) and the TOP HAIR INTERNATIONAL (March 28 and 29). For further information on visiting or exhibiting at the make-up artist design show, BEAUTY DÜSSELDORF or TOP HAIR INTERNATIONAL 2015, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog; Follow us on twitter at

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .