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April 2015

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


The 6th staging of the make-up artist design show (mads), trade fair for make-up artists, once again underlined its high status in the sector. The only trade fair of its kind in Germany, mads again attracted some 3,100 trade visitors to the fairgrounds in Düsseldorf, Germany. “Featured here up close and personal are the top stars in the sector, presenting the latest tricks and techniques of the trade. We were again able to bring the key names from this industry to Düsseldorf. The increased international focus is an indication that the make-up artist design show has established itself as the leading trade fair in this sector,” explained mads Director Helmut Winkler.

Make-up artists from theaters, opera houses, TV studios, musical and movie productions participated to get information from the 75 exhibitors and brands. Popular was the supporting program at the Lecture Forum where top international speakers such as Oscar winner Howard Berger from Hollywood provided comprehensive insights into their work techniques. In three daily workshops, trade visitors were also able to try out techniques and materials themselves at the Creative Workshop under the guidance of experts. The fifth German Championships for Trainee Make-Up Artists and the presentation of the Golden Mask award rounded off the diverse ancillary program.

Wolfram Langer, Managing Director of KRYOLAN and co-founder of mads, was very pleased with the event’s results: “This year we have seen the best mads of all times. Visitors were offered a great program with the absolute top stars. Everyone involved praised the intimacy and the opportunity for uncomplicated networking as well as the wonderful atmosphere here in Düsseldorf. Opportunities likes these are not offered at other comparable trade fair worldwide. mads scores points with its strong professional focus and has developed into the No. 1 communication platform for the entire sector.”

Bernd Uwe Staatz, Chief Make-Up Artist at the opera house Deutsche Oper am Rhein, was delighted by the high quality of the practical presentations and the large crowds at the Creative Workshop: “The specialist program boasted incredible quality and completely satisfied visitors. Noticeably more decision-makers at management level came to Düsseldorf. The entire sector is represented here, this is where they meet to exchange ideas – from Hollywood superstars to trainees.”

The next make-up artist design show will be held from March 5 - 6, 2016 in Düsseldorf, Germany. For information on visiting or exhibiting at make-up artist design show 2016, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog; Follow us on twitter at

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .