MEDICA PRESS RELEASES

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September 2014
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


MEDICA 2015 TO FEATURE MEDICA MEDICINE + SPORTS CONFERENCE

Due to the great success of last year´s conference, the 2nd MEDICA MEDICINE + SPORTS CONFERENCE will take place on two days (November 12 and 13) during MEDICA 2014, World Forum for Medicine. MEDICA will be held from November 12 - 15, 2014 at the fairgrounds in Düsseldorf, Germany.

This conference will be an international networking platform, providing new approaches in prevention, therapy and regeneration. More than 30 worldwide renowned experts as well as innovative companies and start-ups of different industries and disciplines will get together at the MEDICA MEDICINE + SPORTS CONFERENCE to present and discuss future solutions and technologies for sports medicine. The focus of this conference will be on new findings and opportunities in performance and vital data monitoring and integration of these findings in innovative approaches for prevention and regeneration.

The impressive speaker line-up will include:

-Prof. Jonathan B. Clark, Medical Director of the Red Bull Stratos Project, Professor of Neurology, Space Medicine, and Preventive Medicine, Baylor College of Medicine (Houston)
-Prof. Dr. Tim Meyer, Professor for Sports and Preventive Medicine Saarland University (Germany), Team Physician of the World Cup Winning German National Football Team
-Simon Drabble, Senior Director Digital Sports, adidas
-Reimut Hellmerichs, Expert in Team Training und Team Management, Polar
-Steven Small, Vice President Business Development, Zephyr (e.g. Team Monitoring Oracle USA Team Americas Cup)
-Alberto Bichi, Secretary General, Federation of the European Sporting Goods Industry FESI
-Prof. Dr. Wilhelm Bloch, Head of Institute of Cardiovascular Research and Sports Medicine, German Sport University Cologne (Germany), VP, DGSP
-Dr. Adrian Hutber, Secretary General, Exercise is Medicine, American College of Sports Medicine
-Pekka Tolvanen, CEO, Myontec
-Dr. Johannes Kreuzer, CEO, Cosinuss

The program of the MEDICA MEDICINE + SPORTS CONFERENCE will take place in four consecutive sessions. Day 1 of the conference (November 12, 2014) will begin with Simon Drabble`s (Senior Director Digital Sports, adidas) keynote on new opportunities of optimizing team trainings supported by digital products such as miCoach. He will give an insight into valuable data that could be used in sports medicine.

In the following panel discussion about opportunities and risks of using individual sports data in healthcare, representatives of the American College of Sports Medicine, adidas, Continua Health Alliance, Cisco and BodyTel will discuss how this data exchange could become reality.

During the following “Guided Innovation Tour”, conference attendees will get an insight into innovative companies at the MEDICA exhibition. In hall 15 they will be able to test the latest “wearables” at the WT Wearable Technologies stand and join the get-together of the MEDICA MEDICINE + SPORTS CONFERENCE at the MEDICA CONNECTED HEALTHCARE FORUM.

Research findings from space for sports medicine
Day 2 of the conference (November 13, 2014) will have an exciting start: Prof. Jonathan B. Clark is the Medical Director of the next mars mission and was the medical lead for the Red Bull Stratos Project - Felix Baumgartner´s 39 km jump from space to earth. Prof. Clark will present some key findings of interest to players in the sports medicine field. The focus of session 2 will be on new findings regarding parameters for monitoring physical fitness and health status. Prof. Dr. Tim Meyer, Team Physician of the German National Football Team, will talk about the topic of personalizing training programs of athletes according to individual parameters. Prof. Dr. Wilhelm Bloch will present new results on molecular and cellular markers while Dr. Johannes Kreuzer of Cosinuss will show a new technology for measuring body core temperature. It already has been tested in diverse sports disciplines. Body composition assessment in performance diagnostics will be shown by Philipp Lilburn of seca. Body composition analysis can have significant impact on performance development and training definition. Four-dimensional spine and motion analysis will be presented by Dr. Hanns Christian Harzmann, team physician of the U21 German National Football Team and FC Bayern Basketball. Further presentations in this session will show how measurement and training of cognitive abilities can support athletes’ performance.

Performance monitoring at the America´s Cup
The afternoon will start with the keynote of Steven Small, Vice President Business Development of Zephyr, a company that equips many professional teams and was responsible for the monitoring for the Oracle Team USA at the Americas Cup. He will explain how they monitored the Americas Cup team performance, inspiring professional and non-professional teams worldwide.

In session 3 with the topic “Personalizing Training Programs and Equipment”, Pekka Tolvanen of Myontec (technology for measuring muscle activity), Alexis Normand of Withings (smart activity tracker) and Reimut Hellmerichs of Polar will show the newest developments in wearable technologies. Helmut Hoffmann, Head Sports Science of Eden Reha / Eden Sport and Physio Therapist of the German National Football team and the Davis Cup team, will focus on power diagnostics for individual trainings. Shaun Rahimi, CEO of Thimble Bioelectronics (a chronical pain patient himself) will present his solution for measuring and treatment of chronical pain.

Session 4 will focus on “Guidelines for Physical Activity”. Prof. Dr. Herbert Löllgen will present guidelines for pre-examination and exercise recommendation for health. Dr. Birgit Böhm will show how she implements risk screenings in preventive pediatrics. Prof. Dr. Jürgen Steinacker will present the role of new technologies for implementing a healthy lifestyle while Alberto Bichi, Secretary General of the Federation of the European Sporting Goods Industry (FESI), will demonstrate activities for promoting physical activity.

Sponsors of the MEDICA MEDICINE + SPORTS CONFERENCE are seca, Polar, InBody and gym80. Cooperation partners of the conference are the four largest sports medicine associations in the world: the American College of Sports Medicine (ACSM) and their initiative “Exercise is Medicine”, the German Sports Medicine Association (DGSP), the International Federation of Sports Medicine (FIMS) and the European Federation of Sports Medicine (EFSMA). Further cooperation partners are the Federation of the European Sporting Goods Industry (FESI), ISPO (leading international sports business trade show), WT Wearable Technologies and Continua Health Alliance.

More information about the MEDICA MEDICINE + SPORTS CONFERENCE is online at http://www.medica.de/msc2.

For further information on visiting or exhibiting at MEDICA 2014, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Medical_MDNA

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .