MEDICA PRESS RELEASES

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May 2016
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


MEDICA 2016 & COMPAMED 2016: TREND BAROMETER OF DYNAMIC MARKET

At MEDICA 2016, the world’s leading medical trade fair, top decision-makers from the healthcare sector will meet 5,000 exhibitors from around 70 countries presenting custom solutions for outpatient and clinical care. According to the European Patent Office, in 2015 no other technological sector submitted as many patent applications worldwide as the field of medical technology. MEDICA will take place from November 14 – 17, 2016 at the fairgrounds in Düsseldorf, Germany.

"The exhibitor registrations so far are showing that the very high level of participation in 2015 can be expected again this year, indicating a high level of satisfaction among exhibitors with the new show days of the event, held from Monday to Thursday,” stated Joachim Schäfer, Managing Director of Messe Düsseldorf. He is also pleased about the development of COMPAMED, the trade fair for medical technology suppliers held concurrently with MEDICA: “Here as well, the schedule change has been positively accepted by the exhibitors and extending COMPAMED by one day has been particularly welcomed. This can also be seen in the high rate of repeat bookings. Once again, we expect a turnout of more than 800 exhibitors in the fully booked COMPAMED halls, 8a and 8b.”

Regarding innovations, the market is currently characterized by a special dynamic of important supplier trends. The digitalization of healthcare is continuing at an unstoppable rate in all fields, whether outpatient or clinical care, patients or physicians.

Innovations in focus
In addition to the exhibitors’ products, MEDICA 2016 visitors can get information about the digital future in the healthcare sector at lectures and presentations at the MEDICA CONNECTED HEALTHCARE FORUM (with the MEDICA App COMPETITION) and the MEDICA HEALTH IT FORUM (both in hall 15).

In particular, “wearables” and smartphones in combination with special health apps have the potential of becoming an indispensable element of networked health in the future. Numerous new products have been already presented at MEDICA 2015 and countless other mobile health applications are currently under development with a specific focus on cardiovascular diseases, diabetes and remote monitoring of therapies. Here, a particularly high level of patient user potential can be expected in the future.

The topic of big data (compiling and evaluating enormous amounts of patient data) also continues to be a focus of visitors' interest. The MEDICA ECON FORUM will address opportunities and consequences of healthcare digitalization. The forum (in hall 15), organized jointly by the Techniker Krankenkasse (a German health insurance company) and Messe Düsseldorf, has been firmly established as a platform for health policy dialogue. Participants will include Hermann Gröhe, Federal Minister of Health, Barbara Steffens, NRW Minister of Health and Maria Klein-Schmeink, health policy spokeswoman of the Bundestag parliamentary group Alliance 90/The Green Party (Bündnis 90/Die Grünen).

Third dimension in the surgery room
When it comes to medical technology, innovations for interventional procedures are currently considered particularly important. In modern surgery procedures, an "integrated" approach is in demand. Data deriving from medical imaging flows into the controls of surgical assistance systems and can even be generated during surgery by imaging systems in the surgery room, ensuring that the intervention can take place in a precise and gentle manner. Here, progress in the field of endoscopy and instruments for minimally invasive surgery is a great benefit.

Currently, the third dimension is increasingly finding its way into surgery rooms. In case of so-called 3D laparoscopy systems, two image sensors are precisely aligned with each other at the end of the endoscope, providing the surgeon with a lifelike endoscopic 3D image during the course of minimally invasive surgery.

Conferences directly integrated into the trade fair
Important medical technology trends will not only be showcased by the exhibitors at MEDICA but will also be topics at the accompanying conferences. The MEDICA MEDICINE & SPORTS CONFERENCE will deal with the use of applications in close proximity to the body and "wearables” for monitoring vital signs. The MEDICA EDUCATION CONFERENCE will be organized again by the German Society for Internal Medicine (DGIM) and offer an excellent opportunity to gather and exchange information on new technologies and their medical use as part of a scientific training event held parallel to the world's largest medical trade fair. Each of the four conference days will have a particular thematic focus. The conference will start with the theme "New operative techniques during surgery”. On the other days, the MEDICA EDUCATION CONFERENCE will be dedicated to imaging and interventional procedures, future technologies for internal medicine and on the last day the topic will be “Diagnostics in the fields of internal medicine, laboratory medicine, toxicology and hygiene”.

In addition, the 39th German Hospital Conference, the international DiMiMED conference for specialists from the field of disaster and military medicine as well as the MEDICA PHYSIO CONFERENCE will form a close content-oriented link to the topics of the trade fair – geared toward the specific interests of their respective target groups.

The importance of MEDICA is its focus on solutions for the complete “workflow” of patient treatment, not just solutions for one specific medical specialist discipline at a time. Clearly structured according to hall, they include: Electromedicine/medical technology (more than 2,500 exhibitors), laboratory technology/diagnostics, physiotherapy/orthopedic technology, commodities and consumables as well as information and communication technology and medical and specialist furnishings for hospitals and physicians’ offices.

COMPAMED – platform for complex high-tech solutions
Held parallel with MEDICA again, COMPAMED, High tech solutions for medical technology, will feature about 800 exhibitors. Staged for the 25th time, it has long since developed into the leading international marketing communication platform for suppliers in the medical technology industry. The trade fair focuses on complex high-tech solutions for mobile diagnosis, monitoring and therapy systems, including smart sensors and energy storage systems for use in "wearables", microtechnology applications for intelligent implants and printed electronics as well as subcontracting and outsourcing of services for all elements of the process chain (R&D, production, supply chain management, quality management, spare parts handling). With 18,800 visitors last year, COMPAMED recorded its best result ever.

Overall, 130,000 specialist visitors from around 120 countries took part in the last staging of MEDICA and COMPAMED in 2015. This unique combination allows MEDICA and COMPAMED to represent the entire process chain and the full range of medical products, devices and instruments in all 19 halls of the fairgrounds. As in the past, only one entrance pass is necessary to visit both MEDICA and COMPAMED 2016.

For further information on visiting or exhibiting at MEDICA or COMPAMED 2016, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Medical_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .