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November 2016

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


Once again, MEDICA 2016, the world’s largest medical trade fair, and COMPAMED 2016, the leading international supplier trade fair, provided powerful stimulus for the international medical technology industry. For four days, 127,800 specialists from all sectors of the health sector came to Düsseldorf, Germany to experience the latest technologies presented by more than 5,000 exhibitors (the largest participation ever) in the fully booked 19 halls.

It was evident at the trade shows that digitization was a major topic as well as the changed business relationship between providers and clients. Pure product orientation is no longer suitable – instead, medical technology companies negotiate systems partnerships with hospitals and medical facilities that are designed for the long term and comprehensive process optimization.

“Now more than ever, medical technology companies are focusing on top decision makers on the demand side, particularly those from hospital management and purchasing bodies. MEDICA fully lives up to this trend. Over 80% of our trade visitors have significant decision making authority”, summarized Joachim Schäfer, Managing Director of Messe Düsseldorf.

Commenting on the high international participation in regard to the growing export business, Joachim Schäfer stated: ”MEDICA, as a place for global business and creating contacts in all important markets, is simply an event not to be missed. Our specialist visitors came from 135 different countries, with Asian emerging countries particularly well represented. Around 60% were international visitors, which is a new high.”

From the U.S., 413 U.S. exhibitors participated in MEDICA 2016, with 187 companies presenting their technologies within the two successful U.S. Pavilions, organized by Messe Düsseldorf North America.

The significance of this high amount of international participants at MEDICA is confirmed in the current reports from the trade associations on the business development of their member companies. According to these reports, the innovation-driven German medical technology industry is growing mostly through export. “Although in a traditional market, uncertainties like Brexit or the situation in Turkey can halt growth, many emerging countries offer further great potential to combat this because of the massive investments in their local healthcare systems”, explained Marcus Kuhlmann, Leader of the SPECTARIS German Medical Technology Industry Association.

Cooperation to produce optimal solutions

Medical technology manufacturers are entering into cooperative partnerships in order to be able to offer their clients, in both the outpatient and inpatient care sectors, optimal solutions. For many smaller or medium sized businesses, MEDICA offers by far the best opportunities to meet with specialists from all over the world and thereby improve their market presence. “MEDICA gives us an excellent platform to exchange with an international trade audience and find new distributors every year. We got to know a large number of our longstanding sales and distribution partners here”, said Nina Friedrich, Head of Marketing at LMT Medical Systems.

Richard Wolf is another good example of how a provider for individual specialist products can transform itself into a comprehensive solution system provider. The company, known for its endoscope systems, exhibited a new ENT diagnostic navigation system at MEDICA and now also offers solutions for surgery room integration. “In terms of strategy, we are now concentrating on selling entire systems as opposed to individual instruments. Consequently, we have also changed our distribution structure – we are pulling away from general traders and converting to distributors with expertise in specialist fields. We use MEDICA in the traditional manner to find new contacts within the market,” said Jürgen Steinbeck, CEO of the Richard Wolf Group. SECA uses a similar approach and has been exhibiting at MEDICA right from the beginning. Previously a specialist in scales, SECA has vastly broadened its range of expertise: “If we compare our portfolio today with the first time that we came to MEDICA, we can clearly see that we are progressively developing into a hardware and software provider. We no longer manufacture scales alone, but also measuring stations that communicate with each other and service systems to make everyday medical practice easier.”

Connected and mobile – digitization

Digitization of the healthcare industry was a main topic at MEDICA 2016. Hans-Peter Bursig, Chairman of the ZVEI Electromedical Technology, sees a fundamental requirement for personalized patient-centered care and simultaneously the optimal response to the demographic change and the resulting demands for the healthcare system: “As patients use digital care solutions such as telemonitoring and medical apps, patient-centered healthcare can become a continual process. Now, the quality of treatment for chronic illnesses, which increase with age, is vastly improving.”

The forums at MEDICA offered a wide range of solutions for digitization. At the MEDICA HEALTH IT FORUM, some of the topics discussed included the successful implementation of medical apps and concrete examples of digital healthcare aids recommended by experts. The MEDICA CONNECTED HEALTHCARE FORUM focused on current developments and new products in the area of wearables for medical use. At the MEDICA App COMPETITION, 15 teams from all over the world competed for the “Best Medical Mobile Solution”. The winner was “Up Right”, a combination of an app and a weareable from an Israeli development team. This application helps to optimize posture and stimulates movement by vibrating on the user’s back as soon as they sit in a slouched position.

Popular diverse conference program

Market trends were also the content of MEDICA’s accompanying conference program. “Joints and Joint Replacement” was this year’s main theme at the MEDICA PHYSIO CONFERENCE. Other conferences included the international military and disaster medical conference DiMiMED as well as the MEDICA MEDICINE SPORTS + CONFERENCE where possibilities for increasing physical and mental performance were discussed as well as the effective implementation of wearables for monitoring vital signs and injury prevention.

The 39th German Hospital Conference offered over 2,100 participants a multitude of health politics and practice-oriented sessions as part of this year’s general theme of “Shaping the Future.” German Federal Minister of Health, Hermann Gröhe, took part in the conference and toured the trade fair.

At COMPAMED 2016, the leading trade fair for the supplier market in medical technology manufacturing, 774 exhibitors from 37 countries presented their product innovations and trends in two halls to 19,000 visitors. COMPAMED has become a hotspot for complex high-tech solutions and this year, compact and mobile electronics and the benefits and challenges of 3D printing were the main focus. A special feature at COMPAMED 2016 was the U.S. Pavilion organized by Messe Düsseldorf North America with products presented by 18 exhibitors. Overall, 82 U.S. companies participated in COMPAMED 2016.

The dates of the next MEDICA and COMPAMED staging in Düsseldorf, Germany are November 13 – 16, 2017. For further information on visiting or exhibiting at MEDICA or COMPAMED 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog; Follow us on twitter at

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .