Medica Press Release

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November 2016
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


MEDICA APP COMPETITION 2016 WINNERS ANNOUNCED

A special highlight at MEDICA 2016 (in Düsseldorf, Germany), the world’s leading medical trade fair, was the MEDICA App COMPETITION. Development teams from all over the world competed to create the “Best Medical Mobile Solution”. This year, the winner was “Up Right”, a combination of an app and a wearable from a development team from Israel. This application helps to optimize posture and stimulates movement. It vibrates on the user’s back as soon as he/she sits in a slouched position. In his three-minute presentation, Adam Raz, Head of Sales, convincingly explained his application which was awarded first place.

The wearable consists of an accelerometer and numerous sensors in order to ensure optimal effectiveness. The app uses the measured data to create a personal training program and motivates the user by displaying his/her training success. The start-up is already very advanced and sells the application online to individuals and users post positive feedback in online shops. SAP and Siemens also reported positive experiences for their company health management in a first test and according to Adam Raz, clinical trials are being conducted.

Biop Medical from Israel was awarded second place for its innovative point-of-care testing device for the early diagnosis of cervical cancer. Cervical cancer is one of the most frequently occurring malignant tumors in women worldwide. The test is based on the notion that the characteristics of healthy and diseased tissue can be distinguished from each other optically and via the use of an automated system. An optical device is used to view the cervix. The data is then analyzed in the IBM cloud using a special algorithm and the result is produced within minutes. This solution is expected to be authorized for use in the U.S. in 2017.

Third place went to Tytocare, another Israeli development team, for its app offering a telemedicine solution that allows virtual doctor’s visits and fairly comprehensive medical examinations to take place anywhere at any time. This also extends further than the app itself. With the aid of associated hardware, cardiac and lung function, skin, temperature, throat and nose examinations are possible. For this purpose, the devices are used directly on the patient and even laymen can check whether it was done correctly. The Tyto Stethoscope has already received FDA approval and the other devices are compliant with FDA requirements.

Ultimately, many of the apps in the MEDICA App COMPETITION 2016 aimed to either support health-conscious behavior in users or to facilitate better communication between doctors and patients as well as between professionals in the medical treatment sector. Each team had three minutes to present their mobile solution in English, followed by one minute of questions from the jury. The teams won Euro 2,000, Euro 1,000 and Euro 500 respectively. More important though is the reputation that comes with participating in this competition as well as those things "money can’t buy": the winning “UpRight” team will be able to take part in the Philips Health Innovation Port, a Mentoring Masterclass at Startupbootcamp and SXSW Interactive in the spring of 2017.

Further information is available online at: http://www.medica-tradefair.com/cgi-bin/md_medica/lib/pub/tt.cgi/MAC_Overview.html?oid=46182&lang=2&ticket=g_u_e_s_t

The dates for the next MEDICA staging in Düsseldorf, Germany are November 13 - 16, 2017 – with another exciting App COMPETITION. For further information on visiting or exhibiting at MEDICA 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Medical_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .