MEDICA PRESS RELEASES

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March 2017
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


MEDICA DRIVES FUTURE FOR HEALTH (FTR4H) AT SXSW

March 1, 2017 – Every year in Duesseldorf, Germany, more than 5,000 exhibitors from over 70 countries participate in MEDICA, the world's leading exhibition for medical products and technology. When it comes to digitalization of healthcare, MEDICA has taken a leading role, especially with the MEDICA CONNECTED HEALTHCARE FORUM and the MEDICA App COMPETITION.

The newest initiative, Future for Health (FTR4H), explores how Digital Transformation affects the healthcare industry. FTR4H acts as a Think Tank and definer to connect global Digital Health ecosystems in markets like China, Europe, India, Israel and the U.S. with the World of MEDICA – a hashtag to categorize what drives Digital Health: #FTR4H.

In 2017, FTR4H will debut at SXSW, the world-famous series of conferences & festivals which celebrate the convergence of the interactive media, film, and music industries. FTR4H will host a Meet & Greet on Monday, March 13 at the German Pavilion from 4:00-5:00pm: https://www.eventbrite.com/e/sxsw17-ftr4h-digital-health-reception-tickets-31128834181

Get an overview of what FTR4H is about, what is planned in the future, and who is part of our network. As a special treat, we will feature some international digital health startups in a mini-pitch that will shape the healthcare community in the future:

  • All the way from Berlin: iRewardHealth - their wellness program tackles the massive problem of preventable diseases using behavioral economics to effectively motivate healthy behavior change
  • Houston calling! CareScriptions by Seremedi from Houston, Texas, is a SaaS patient engagement platform
  • Imagine you are sick and your medicine is just 30 minutes away – by drone! German startup Skycart revolutionizes the way physical goods are shipped today.

Tom Mitchell, President of MEDICA’s U.S. operations, said: “The U.S. is the world’s most important market for Digital Health, and an initiative like FTR4H is more timely than ever as our world turns to mobile as a hub for digital transformation with IoT, AI and Data reshaping every industry, most especially healthcare.”

With its network of events around the world, MEDICA and FTR4H is uniquely poised to be a leading forum in this ever-changing atmosphere. Talk to us, join the tribe and see the latest on Twitter @FTR4H and at FTR4H.org.

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .