Medica Press Releases

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November 2017
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


HIGH INTERNATIONAL IMPACT OF MEDICA AND COMPAMED 2017: VISITORS FROM 130 COUNTRIES

The recent concurent staging of MEDICA 2017, the world's leading medical trade fair, and COMPAMED 2017, High tech solutions for medical technology, in Düsseldorf, Germany again confirmed its high international impact for the medical technology industry. On four days, 123,500 specialists from all health sectors came to experience the latest technologies presented by 5,100 exhibitors from 66 countries. More than 60% of the visitors were from countries outside Germany - from 130 different nations. These included visitor groups from China, India, Columbia and Nepal as well as groups from the most important markets for medical technology in Europe who have attended for many years.

“MEDICA and COMPAMED have always had a high degree of international impact and this remains their trump card. Top decision makers from around the world come together here and are offered a wide range of products which is unique worldwide” stated Joachim Schaefer, Managing Director of Messe Düsseldorf.

MEDICA is also in first place globally in terms of exhibitors. “A large proportion of our 5,100 exhibitors came from abroad, presenting innovations for the outpatient and inpatient care sectors. Despite the renovations taking place at our fairgrounds and the fact that the area that housed Halls 1 and 2 was not available for this year’s MEDICA, we reached the same booking results as last year. With the temporary lightweight construction Halls 3a and 18, we were able to respond to almost all requests for exhibition space,” added Joachim Schaefer.

etc.From the U.S., 438 U.S. exhibitors participated in MEDICA 2017, with 205 companies presenting their technologies within the two successful U.S. Pavilions, organized by Messe Düsseldorf North America.

The current reports from trade associations underline the importance of the stimulus MEDICA and COMPAMED provide for international business. According to the German Medical Technology Association BVMed, the medical technology industry expects an increase of almost 6% in its global turnover, driven by dynamic developments in the export market. In comparison, domestic trade will experience a relatively low growth of 2.8%, predicted to result in overall turnover of 30.6 billion Euros (these are the results of the latest survey of 106 German and foreign manufacturers). During MEDICA 2017, the trade associations SPECTARIS and ZVEI also confirmed that their member companies are experiencing far more growth in export business than in domestic demand.

MEDICAlliance brings together international expertise
In addition to MEDICA and COMPAMED in Germany, Messe Düsseldorf organizes medical trade fairs in other countries. “For many years, our successful healthcare events abroad have offered the ideal platform to unlock the growth potential of prospering economic regions,” explained Horst Giesen, Global Portfolio Director for Health & Medical Technologies at Messe Düsseldorf.

During MEDICA 2017, the new umbrella brand MEDICAlliance for all of Messe Düsseldorf’s worldwide medical trade fairs was introduced. According to Horst Giesen: “Based on our world-leading trade fairs MEDICA, REHACARE and COMPAMED, we are offering global event expertise throughout the entire value-added chain and supply chain for medical care and rehabilitation, as well as the corresponding supplier products and services under this new label.” This includes the MEDICAL FAIR events in Mumbai, New Delhi, Singapore, Bangkok, Suzhou, the MEDICAL MANUFACTURING ASIA trade fair (in Singapore) and INTEGRATION (Moscow) as well as strategic partnerships for events, such as HOSPITALAR (Sao Paulo) and ZDRAVOOKHRANENIYE (Moscow).

New is the partnership with MEDITECH COLOMBIA (Bogota). The cooperation agreement was signed by Werner M. Dornscheidt, President & CEO of Messe Düsseldorf, Tom Mitchell, President of Messe Düsseldorf North America and Andrés López-Valderrama, CEO of Corferias Bogota (organizer of MEDTECH) at MEDICA 2017. “Columbia is one of the markets experiencing the greatest growth in medical technology in Spanish-speaking Latin America. In terms of strategy, it is important that we show unity with them through MEDICAlliance,” said Werner M. Dornscheidt. The sales volume for the Columbian medical technology market amounts to $ 1.3 billion and is expected to grow by at least 20% before 2019, with an import quota of 80% (Source: gtai).

Ancillary program with international focus
Responding to the interests of the many international visitors, the MEDICA 2017 ancillary program included new events of international relevance while also addressing the German visitors. The new conference MEDICA ACADEMY was a certified advanced training event for physicians from a wide range of disciplines. A popular seminar topic was “Handing Over Practices”. Infection prevention was another focal point in the MEDICA ACADEMY as well as at the new MEDICA LABMED FORUM where issues from the different outpatient and inpatient medical professional target groups were addressed.

The forums integrated into the trade fair and their accompanying conferences included the established MEDICA MEDICINE + SPORTS CONFERENCE for sports and preventative medicine as well as the international military and disaster medical conference DiMiMED. Exhibitors such as Oehm und Rehbin GmbH have used DiMiMED since 2016 to present their hardware and software solutions for mobile medical imaging. “The international scope of MEDICA is crucial for us - it’s the ideal context to show the vast range of our products,” noted CEO Bernd Ohm.

Digitalization and dematerialization for smart processesM
The well-attended themed forums like the MEDICA HEALTH IT FORUM and the MEDICA CONNECTED HEALTHCARE FORUM in addition to the innovative products presented by the exhibitors, clearly showed that digitalization is penetrating all sectors of medical care. Economic feasibility and easy handling of medical technology devices and products are top priorities in terms of ensuring sales. Any applications making relevant information available at the point of care as quickly and easily as possible are in very high demand (mobile computing programs with their apps on tablets and smartphones). This leads to another trend: dematerialization. With more and more systems, devices and products, innovation is overwhelmingly based around new software solutions and less on hardware. This equipment is also becoming more compact and lighter, without any reduction in performance. An ultrasound system consisting solely of a combination of the transducer, a smartphone and an app was one of the product highlights at MEDICA 2017.

Many wearables innovations were presented for a variety of applications at MEDICA 2017 – from diabetes and cardiac disease to optimal wound care (intelligent band-aid). Humotion, a German start-up, presented a new sensor system integrated into fabric at the new MEDICA START-UP PARK. It records a patient’s entire movement dynamic with great precision, giving valuable information to physicians and therapists with orthopedic or geriatric patients.

“A New Era for Hospitals”
With the theme “A New Era for Hospitals”, the 40th German Hospital Conference was dedicated to health policy following the parliamentary elections, also covering digitalization and clinical quality assurance. Over 2,000 participants attended this leading information and communication platform for directors and management of German hospitals. The event was accompanied by the European Hospital Conference for the top decision makers from hospitals throughout Europe with the eHealth Action Plan 2012-2020 from the European Commission as a topic.

COMPAMED: Miniaturized components
COMPAMED 2017 confirmed its position as a top international event for the medical manufacturing supplier market, featuring about 800 exhibitors from 35 countries. This year, miniaturized components were a popular topic since they are used as components in wearables or implants (sensors, rechargeable batteries and RFID technology).

A special feature at COMPAMED 2017 was the U.S. Pavilion organized by Messe Düsseldorf North America with products presented by 18 exhibitors. Overall, 85 U.S. companies participated in COMPAMED 2017

The next concurrent staging on MEDICA and COMPAMED is scheduled for November 12 – 15, 2018 in Düsseldorf, Germany. For further information on visiting or exhibiting at MEDICA or COMPAMED 2018, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit http://www.medica-tradefair.com, http://www.compamed-tradefair.com or http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Medical_MDNA

For information about the MEDICAlliance: http://www.medicalliance.global

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .