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August 2013

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


Online exhibitor applications for drink technology India 2014 (International Trade Fair for the Beverage and Food Industry) and International PackTech India 2014 (International Exhibition and Conference for Processing, Packaging and Printing) are now available online at and Two industries, one platform: the successful combination of these events will return for the third time to the Bombay Convention & Exhibition Center in Mumbai. From September 25 - 27, 2014, exhibitors will present products and solutions for the international packaging, package printing, processing, beverage and food industries on 118,400 square feet of exhibit space. For the first time, the food-processing segment will be included in these trade shows.

The organizers of the two trade fairs – Messe Düsseldorf, responsible for International PackTech India and Messe München International, in charge of drink technology India – are expecting about 260 exhibitors (2012: 220 exhibitors) to participate. They also anticipate an increase in visitor attendance (about 8,500) due to the ongoing boom in the markets of India and its neighboring states.

The exhibitors and visitors at these two events will benefit from the expertise of two of the world´s leading trade fair organizers: Messe Düsseldorf organizes interpack, the leading international trade fair for processing and packaging in Düsseldorf (next dates: May 8-14, 2014) while Messe München manages drinktec, the "World´s Leading Trade Fair for the Beverage and Liquid Food Industry" in Munich (next dates: September 16-20, 2013). Like these parent events in Germany, drink technology India and International PackTech India will cover the entire process chain in their respective sectors, but with the difference that the events in Mumbai will present solutions and technologies specially tailored to the Indian market. Both trade fairs target top and middle management: decision-makers from the boardrooms and also technical experts in production and R&D.

This trade-fair duo is the largest event on the subcontinent addressing the entire spectrum of the packaging, package printing, processing, beverages, food and liquid food industries. For the first time, drink technology India will include the food processing segment in its portfolio. This includes machinery and equipment for foods of all kinds – from confectionery and sweets to meat, fruit, vegetables and milk processing. This product category was added due to the results of a survey at the last staging of the trade fairs: 28% of the visitors stated that they were also interested in food processing. Even though per-capita consumption of packaged beverages and food in India is still very low, sales of these products have doubled in the last five years – and this trend is continuing.

The exhibits will again be supported by an ancillary program: the conference on packaging topics at International PackTech India and the Exhibitor Forum at drink technology India, where exhibiting companies will inform visitors about the latest technologies.

The food and beverage industry is among the strongest growing sectors in India. Consistent and comparatively high growth figures for the economy, rising incomes, an expanding and high-spending middle class, a high percentage of young people, increasing urbanization and widespread modern retail concepts (supermarkets and hypermarkets) are all factors that will continue to boost demand over the coming years for processed and hygienically packaged food and beverages.

According to market researchers Euromonitor, demand for processed and packaged food in India will increase by 27% between 2013 and 2017, from currently 30 million tons to 38 million tons in 2017. Sales of soft drinks over the same period are set to double to 230 billion liters. The biggest segment here is bottled water, with an expected increase of 20% annually in the coming years. Demand for alcoholic drinks is also predicted to continue rising: from 38 billion liters in 2013 to 52 billion liters in 2017, an increase of 34%. In particular, beer is becoming more popular (expected to rise by an average of 9% yearly).

In recent years, India has invested considerably in the expansion of its food and beverage industry, and in its packaging sector. For the manufacturers of food processing machinery and packaging machinery, India is the second most important sales market in Asia, after China. In 2012, India imported food processing and packaging machinery worth Euro 662 million, a 2% increase compared to the previous year. Over 60% of all the machinery and systems delivered were manufactured in Europe. The most important trading partner for state-of-the-art technology is Italy, accounting for 19% of the business, followed by Germany with 16%.

In the next years, a lot of investment in the food and beverage industry will still be required if supplies to the domestic market are to be improved and the export business expanded. The increasing export orientation of the food industry is also offering opportunities in the high-tech area for manufacturers of food processing machinery and packaging machinery. In order to meet international quality standards, companies will have to invest in modern technology.

For further information on visiting or exhibiting at International PackTech India 2014, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog; Follow us on twitter at

Press contacts:

Messe Düsseldorf North America
Anne Meerboth-Maltz
Tel. (312) 781-5185

Messe München GmbH
Johannes Manger and Benjamin Büttner
Tel. (+49 89) 949-21482 / -21484

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .