pacprocess Tehran Press Releases

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November 2017

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


The recent debut of the concurrently held fairs pacprocess Tehran - as part of the interpack alliance, and IPAP Printing & Packaging Expo – powered by drupa, exceeded both the exhibitors’ and visitors’ expectations. Some 7,500 experts came to Iran’s most state-of-the-art exhibition center Shahr-e-Aftab (Exhibiran International) to see the products and services presented by 167 exhibitors from 11 countries on 165,900 square feet of exhibit space. The range of exhibits included the entire value chain of the packaging industry and related process industries (pacprocess 2017) as well as printing technologies from the areas of Prepress/Print, Premedia/Multichannel, Postpress, Converting and Packaging, Materials, Equipment, Services and Infrastructure (IPAP 2017). Exhibitors included national companies such as Vana Press, Shargh Sanat and Kooshesh Karan Machinery as well as international companies like Canon Middle East, Di Mauro and Project Engineering.

The organizers Messe Düsseldorf and Barsaz Rooydad Pars Company (BRP) were extremely pleased with the results of the trade fairs. “The importance of the print and packaging industries cannot be rated high enough. They lay the foundation for the competitiveness of a wide variety of products and are closely tied to rising export revenue. The trade fair concept of pacprocess Tehran and IPAP was successful and has created the pre-requisites for a positive development in these key industries,” stated Hamed Irani, Director of BRP.

“The debut of pacprocess Tehran was a resounding success. I am confident that we can support even more interested companies in Iran with our expertise gained as part of the interpack alliance helping them to develop a high-potential market,” said Bernd Jablonowski, Global Portfolio Director at Messe Düsseldorf.

pacprocess Tehran, which is part of the interpack alliance, was supported by several international associations including the Italian Machinery Manufacturers’ Association UCIMA, the cooperation partner for several interpack alliance trade fairs and exhibitors in Tehran. “The first edition of pacprocess Tehran has laid the foundation for further successful trade fairs. The quality and quantity of visitors exceeded our expectations. The same also applies to the number of exhibitors and quality of organization. The meeting with local enterprises confirmed the avid interest in technology made in Italy, which will therefore also be on show at pacprocess Tehran next year,” commented Gian Paolo Crasta, Marketing & Communication Manager at UCIMA. Italian exhibitors this year included technology suppliers such as the Cama Group and Pieri.

In cooperation with the World Packaging Organisation (WPO) and the IPAP Printing & Packaging Expo, pacprocess Tehran 2017 featured the special area “iCarton” geared towards producers of carton and corresponding packaging media. Acting as a local partner was the Iranian Cartons Packaging Manufacturer Association. Exhibitors included Hamkar Carton, Kalia Karton and Tabdil Machine.

The pacprocess Tehran 2017 exhibits were accompanied by a two-day innovationparc Forum program. The first day addressed themes related to the specificities of the Iranian market while the topic of the second day was the SAVE FOOD Initiative. VDMA’s Food Processing and Packaging Machinery Association contributed to the program’s content. The “island talks” by several exhibitors on specific technology themes were also very well attended.

Exhibitor feedback was very positive. Christian Scheck, Director of Sales and Marketing at Joma Kunststofftechnik, remarked: “We are very surprised about the positive response we received from interested parties. This was the first step into the Iranian market for us. We came without big anticipation but return with high expectations. If some of the issues discussed here should materialize I am pretty confident that our company will exhibit again here next year.”

The Turkish company Fitpak was also impressed. “Although this was a premiere we were very satisfied. We met the key players here that I had tried to contact unsuccessfully for over a year. Here they came to our stand,” said Yunus Berker Yetisi, Export Sales Representative, Fitpak./p>

Iran is regarded as an extremely attractive market for the industry. A well educated, relatively young population of over 80 million people increasingly requests high-quality packaged products that cannot be produced to competitive standards using local companies’ obsolete technology. This causes local producers to invest in new equipment, opening up business opportunities for foreign companies.

The next staging of pacprocess Tehran and IPAP is scheduled for early October 2018. For further information visit or or contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:

About the interpack alliance
The interpack alliance covers Messe Düsseldorf events within the Processing & Packaging portfolio. Exhibitors and visitors will recognize these trade fairs by the new “interpack alliance” logo which has been modeled after interpack, the world’s most important event for the packaging industry and the related processing sector.

In addition to the flagship trade fair giving the alliance its name, the interpack alliance includes the trade fairs upakovka (Moscow), food pex (Shanghai), bulk pex (Shanghai), pacpro Asia (Shanghai), packtech India / food Pex India (Mumbai), components (Düsseldorf), pacprocess Tehran (Tehran), indopack (Jakarta) and process expo (Chicago). The Chinese events are held every two years and are combined under the Shanghai World of Packaging (SWOP). The interpack alliance targets important growth markets, focusing on food and beverage, confectionery and baked goods, pharmaceuticals, cosmetics, non-food consumer goods and industrial goods – with focal themes differing by event. The trade fairs in China, India, Iran and Russia are exclusively supported by the Italian Machinery Manufacturers’ Association UCIMA.

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .