Body Look, Germany’s only International Trade Fair for Body, Beach and Legwear, will get a “make-over” for its staging as part of the Igedo Fashion Fairs Düsseldorf (from July 27 - 29, 2008 in Düsseldorf, Germany). The conceptual changes, introduced to the industry by the Body Look Team over the past weeks, have been well received. Body Look 2008 will move to Hall 9 which is located close to the North Entrance, where more than 80% of the trade visitors will enter the show. The independent character of Body Look will be emphasized by a specially designed welcome area. There will also be some changes in the hall layout. The objective of the new concept is to allow visitors a quick overview and easy orientation. In addition, the communicative character of Body Look will be strengthened, new impulses will be set for the retail sector and a comfortable atmosphere will be created.

“The industry wants a place where it can meet at the beginning of the season and maintain and expand its networking activities,“ explained Kirstin Deutelmoser, Project Director of Body Look. “And nearly everybody agrees that this place can only be Body Look. Our new concept reflects the wishes and needs of industry and retail trade and now both sides are working on strengthening the position of Body Look. The talks have encouraged us to continue on the path we have chosen. I am looking forward to exciting times in the industry and am glad to again be part of this ‘family’.”

The organizer Igedo Company expects approximately 220 exhibitors to present a total of 350 brands at the 15^th edition of Body Look. Among the confirmed participants are labels such as Anita, Bruno Banani, Charmor, Diesel, Dorina, Dynamico, Jockey, Lisca, Nina Ricci, Nina von C., Olaf Benz, Princesse Tam Tam, Sassa, Simone Pérèle, Susa, Taubert and Ulla. The swimwear segment is expected to be very well represented by labels such as Crool Summer, Fürstenberg, Gottex, Je suis, Maryan Beachwear, Riedl, Pain de Sucre, Parah and Seafolly.

For information on visiting or exhibiting at Body Look 2008, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com. Or visit the web site http://www.mdna.com or www.body-look.de

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