Starting with the summer 2009 staging, CPD – International Trade Fair for Womenswear & Accessories, will have a more modern structure and in the coming seasons will increasingly focus on three the key elements: chic, style and sensuality. The new trade fair segments will present a higher quality and extended fashion range thereby offering the trade visitors a comprehensive spectrum of information. The event will be held from July 26 – 28, 2009 in Dusseldorf, Germany.

In addition, the organizer of CPD – the Igedo Company - will concentrate exclusively on womenswear and no longer pursue the four-trade fair concept of the “Igedo Fashion Fairs Düsseldorf”, which consisted of CPD, HMD (menswear) and Global Fashion (sourcing, private label, contracting). Menswear will still be on display in the numerous showrooms throughout the city and therefore remain a key location factor for the trade. The market positioning of the Global Fashion sourcing trade fair is currently examined carefully in terms of date and venue. Only the Bodylook trade fair (body, beach and leg wear) will be held concurrently with CPD in July 2009.

“This summer, CPD will be presented for the first time with a clearly more modern structure – visually and in particular in terms of contents”, explained Mirjam Dietz, Executive Director Fashion at the Igedo Company. “With our concept we will take into account the specialist trade’s constantly growing need for information. We will be a reliable trend scout for the sector by showing the industry many exciting and fresh collections at CPD.”

Philipp Kronen, Managing Partner of the Igedo Company, added: “With the restructuring of CPD we are embarking on a new, long-overdue and no doubt the only correct path. With the clear concentration on womenswear and the corresponding distinct profile, we can once again clearly position ourselves much more effectively on the market. The July trade fair only represents the first milestone here. The whole process will extend across several seasons. We are, however, absolutely convinced that our new range will be accepted by the market and thus also be ultimately successful.”

The new segments at CPD at a glance:

 -“Impulse” will be the new platform for selective premium brands for specially invited buyers;

-“Italian Suite” staged in cooperation with Ente Moda Italia (EMI) will present selected high-quality Italian brands; \

-“Gallery” is where buyers will find an international collections mix featuring renowned avant-garde designers;

 -“Boutique” will be the showcase for individual womenswear collections; \

-“Concept 11” will feature lifestyle-orientated collections;

 -“Modern Essentials” will present market-powerful collections and also include the supersize and maternity sectors;

-“Decorate – The World of Accessories” will include fashion jewelry, high-quality bags and scarves.

The new CPD presentation will be enhanced by an innovative show concept. With the title “Showcase Düsseldorf”, the Igedo Company will in the future present the trends for the coming seasons in a new format.

For further information on visiting or exhibiting at CPD 2009, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog at http://www.mdna.com/blog/; Follow us on twitter at http://twitter.com/mdnachicago