On August 7, 2009 - 1,000 days before the start of drupa 2012 - the countdown for the print and media industries' leading global trade fair has started. A cross-media campaign will set positive signals worldwide and get the drupa community ready for the industry's summit meeting. "Especially in these difficult economic times we're certain that it is more important than ever before to show our colors. Within the scope of companies' marketing activities, participation in trade fairs continues to play an important, one could even say a vital role," commented Werner M. Dornscheidt, President and CEO of Messe Düsseldorf. "The leading international trade fairs for the different sectors are especially successful in penetrating the various markets and this is why they rank very highly in the marketing mix of the exhibiting industry." drupa will take place from May 3 – 16, 2012 in Düsseldorf , Germany.

At the beginning of the promotion, potential drupa exhibitors will receive the "1000 day brochure" – a lavishly produced print product highlighting the strengths of drupa through its content, design and feel. The front and back covers are coated with matt cellophane and all pages are partially treated with UV lacquer. The combination of fold-out sections and shortened individual pages inside the brochure was a challenge for the finishing process and underlines the high quality demands on this print product "made by drupa". By following the link www.drupa.de/countdown on the last page of the brochure, exhibitors will discover the connection between the different media on the special microsite "1000 days" where the show’s facts and figures are presented in form of short films.

Just in time for the “1000 days” countdown, the drupa 2012 website www.drupa.de/2585 includes several new online features, including a help program as a widget or gadget for all Windows users providing an overview of all relevant drupa dates. This feature can either be installed on a desktop or be integrated into the computer's taskbar. Another new feature is the mobile drupa information sys-tem, which is especially optimized for cell phones and smartphones. Both visitors and exhibitors will find all the relevant basic information about drupa 2012 on this website.

For further information on visiting or exhibiting at drupa 2012, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com or http://www.drupa.com;  Subscribe to our blog at http://www.mdna.com/blog/;  Follow us on twitter at http://twitter.com/mdnachicago

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