From now on the Messe Düsseldorf Group - the global provider of medical trade fairs - will market its international medical care events under the brand name MEDICAL FAIR. Concerning text, font and layout, the brand will follow the design of the leading international trade fair MEDICA in Düsseldorf, thereby also establishing a visual link between the global No. 1 trade fair and its regional satellite events.

Werner M. Dornscheidt, President and CEO of Messe Düsseldorf GmbH, explained: “Since 1954 we have been organizing medical trade fairs, developing an outstanding reputation for ourselves around the globe and earning our customers’ confidence. With the new name MEDICAL FAIR we are now creating a common framework for all our medical trade fairs held outside of Düsseldorf in order to raise recognition levels.” This strategy applies to all events held by the Messe Düsseldorf Group on their own account. These will in the future also include the medical fairs which until now were held under the name Hospimedica outside of Düsseldorf.

The dates of the next MEDICAL FAIR events are:

For further information on visiting or exhibiting at any of the MEDICAL FAIR events organized by the Messe Düsseldorf Group, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax (312) 781-5188; E-mail: info@mdna.com. Or visit the web site http://www.mdna.com.

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