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April 2010
FOR IMMEDIATE RELEASE
Press Contact:
Anne
Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
email: ameerboth@mdna.com
Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601
The recent staging of TOP HAIR INTERNATIONAL Trend & Fashion Days Düsseldorf 2010 in Germany again recorded further growth, demonstrating the increasing importance of this event. "We obviously caused a stir in the hairstyling industry with the concept of this event," stated Helmut Winkler, Project Director of TOP HAIR INTERNATIONAL 2010. "With 380 exhibitors and brands and 28,100 trade visitors, we have reached a new high. Due to the continuous development and investments in quality and ambience, we have reached our goal in just five years and are now the leading trade fair for hairstylists not only in Germany, but also in all of Europe. The hairstyling industry has found a new platform here in Düsseldorf."
Rolf Wilms, Managing Director of TOP HAIR INTERNATIONAL GmbH and publisher of the TOP HAIR INTERNATIONAL magazine was also very pleased with the success: "This year's TOP HAIR INTERNATIONAL exceeded our expectations. The advanced concept with its clear separation between the order and direct sales segments was extremely well received by both exhibitors and visitors. The visitor numbers were considerably higher than last year. The spacious layout in the halls ensured that there was always a pleasant atmosphere despite the high visitor numbers. We are delighted that the hairstylists have accepted this event as the premium event in Europe. For us this represents a challenge to further develop the concept in the future."
The TOP HAIR INTERNATIONAL 2010 exhibitors praised the quality of the visitors. With 56% master hairstylists and 47% salon owners, TOP HAIR INTERNATIONAL traditionally attracts a high number of industry leaders.
The TOP HAIR INTERNATIONAL 2010 exhibits were complemented by 13 extravagant shows by international star stylists such as the Israeli top stylist Shuki Zikri, who impressed an audience of more than 3,000 with his unusually fast, precise cutting moves as well as Tim Hartley and the "British Hairdresser of the Year", Akin Konizi. Other featured stylists included Bertram K, Keller The School, JeanLuc Paris, Mike Karg and Jo Blackwell as well as the teams from Aveda, Goldwell, KMS California, Hairdreams, icono and Paul Gehring.
In addition, a total of 135 practical demonstrations informed trade visitors about new cutting, color and styling trends, presented by Wolfgang Zimmer, Ronald Reinholz, H3, Kertu and Mod’s Hair for L’Oréal Professionel, the Wella Artistic Team, Sassoon Academy, Thorsten Hussfeldt/Capelli Group for Glynt, Beni Durrer, Goldwell, Paul Mitchell, the Tondeo Cut’n Style Team as well as Reza Shari for Revlon, American Crew, Schwarzkopf Professional and Marco Wojach for Haaro.
With its fifteen top speakers, the congress program at TOP HAIR INTERNATIONAL 2010 was geared towards salon owners and managers with topics including business strategies and entrepreneurial education.
The next TOP HAIR INTERNATIONAL Trend & Fashion Days Düsseldorf will take place from March 19 - 21, 2011 (BEAUTY INTERNATIONAL DÜSSELDORF will be held concurrently from March 18 - 20). For further information on visiting or exhibiting at TOP HAIR INTERNATIONAL Trend & Fashion Days Düsseldorf or BEAUTY INTERNATIONAL DÜSSELDORF, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:
info@mdna.com; Visit our web site
http://www.mdna.com; Subscribe to our blog
http://blog.mdna.com; Follow us on twitter at
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TOP HAIR INTERNATIONAL 2010 Exhibitor Statements:
Christina von Mallinckrodt, Marketing Manager at AVEDA:
“Our goal is to develop a strong awareness in the market with our brand – TOP HAIR INTERNATIONAL is perfect for this. Here we can nurture and generate contacts and do our networking. We used the trade fair to present our holistic Aveda concept and succeeded in achieving a positive reaction from our customers. Our show was also a huge success for us. Afterward we were able to greet numerous guests at our stand and present our philosophy and products to them.”
Hendrik Rumpfkeil, CEO of Gieseke Cosmetic International:
“We are very satisfied with TOP HAIR INTERNATIONAL. Our participation was in some aspects significantly better than expected. Not only was the frequency of customer visits extremely high, but the customers also were willing to invest. Particularly at our second stand we experienced a noticeable higher level of decision-making authority among the visitors compared to other trade fairs.”
Jörg Müller, Press Spokesman for Goldwell and KMS California:
“We noticed very clearly that the economy is picking up again and were able to acquire several new customers here at TOP HAIR INTERNATIONAL. We were also able to generate several promising new contacts on an international level. Then there was the exceptionally high decision-making authority among the visitors. It is clear that TOP HAIR INTERNATIONAL has gained noticeably in importance.”
Marcell Witkowski, Director of Multibrands, L'Oreal Deutschland GmbH:
“First let me congratulate you on the growth of TOP HAIR INTERNATIONAL over the past five years. It has gotten better each year – the quality of the shows also continually improved. We had very satisfying and meaningful conversations here with our customers. For us this year's TOP HAIR INTERNATIONAL has been an ideal platform for positioning our newest product, Inoa.”
Stephanie Karla Froux, International Marketing Manager at OLYMP GmbH & Co. KG:
“TOP HAIR INTERNATIONAL has been an absolutely obligatory event for us for several years now and is a major event for the entire industry. The professional supporting program plays a central role and represents an additional attraction for visitors.”
Dr. Rüdiger Gottschalk, General Manager at P & G Salon Professional:
“We are extremely satisfied in three different areas: First of all we received very positive feedback regarding our presence and our motto "Helping hairstylists being successful". Secondly we are also very satisfied with the design of the trade fair. Thirdly, I am personally very pleased that really all major players are represented here. I love competition; I love presenting hairstylists with an offer and then letting them decide who the best partner is for them. The concept of the event with shows, workshops, congress and trade fair is in a class of its own and is just delightful. It is my impression that many salon owners and industry decision-makers were here – and that is of course very good for us.”
Bernard Koopsingraven, CEO of Schwarzkopf Professional Deutschland:
“We are very satisfied and were able to surpass our success from last year. I much prefer the new separation of order and direct sales. This way we have two halls next to each other with two different focuses. I like that approach. What we as a supplier particularly like is that we have a visitor structure here with a very high percentage of decision-makers. Here we really see the industry entrepreneurs; we see salon managers – people who make the decisions and are therefore the people who shape the market.”
Michael Weber, Sales Director for TONDEO GmbH:
“This year's TOP HAIR INTERNATIONAL was extremely positive for us. Business was excellent and we are receiving very encouraging feedback from our customers. The overall trade fair concept with its new two-hall layout was a pleasant surprise for us. The spacious layout with wide, open aisles provides an additional quality. TOP HAIR INTERNATIONAL is the number one trade fair for us in all of Germany.”
Noah Wild, Chairman of WILD Beauty AG:
“This trade fair has been very successful for us and we are very happy to be here. We have been able to reach precisely the customers we are focusing on – hairstylists. And there are an unbelievable number of hairstylists here who are professional and interested. Moreover, on the workshop stage we can present hair while explaining our products. That is what makes this trade fair so successful for us. We were also able to get several new international contacts, for example in Switzerland and the Netherlands.”
TOP HAIR INTERNATIONAL 2010 Visitor Statements:
Nelson Brown:
“This is my first show in Germany. Five Point Alliance told me after their show last year that the audience reaction was incredible and that they were definitely going to come back. I am very happy that they asked me to appear for them. The trade fair, the halls and the design are all fantastic here. It's really great that there is such a superb event.”
Tim Harley:
“It is very important to me to be present at TOP HAIR INTERNATIONAL in front of such a large audience and to demonstrate my style. I have worked in Germany before – I know many people here and I really appreciate Germany very much. Hairstyling and design are on a high level here and very strong. And I can already say that I will be here again next year, which will make it three times in a row.”
Akin Konizi:
“This is my first time in Düsseldorf. I have wanted to come to Germany for a long time and think it's fantastic that the chance arose with Five Point Alliance. It's a great opportunity to make a name for ourselves and to reach people in other countries who don't know me yet. TOP HAIR INTERNATIONAL Trend & Fashion Days is not very well known yet in England, but more and more people are talking about what a fantastic event it is. I know that we have a great show this year and will of course spread the word about it after I return. And I hope that this won't be the last time I'm here.”
Shuki Zikri:
“The audience is really exceptional here. I am in Düsseldorf for the second time now and the audience is great every time. Having an audience that is having fun, understands the show and goes along with it, that supports us with applause – that is something that should not be taken for granted and it makes it so much more fun for us. I was really happy to come here and the show was very successful for me. I developed it especially for Düsseldorf and tried to bring together and show what is happening in fashion, music and dance - and what is possible in the future. I like the way things are organized and arranged here in Düsseldorf. Everything is very professional, calm and efficient – very different from what I experience in other countries.”
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