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April 2009 TOP HAIR INTERNATIONAL 2009 IS LEADING EVENT FOR INDUSTRY IN GERMANYWith its fifth staging, TOP HAIR INTERNATIONAL Trend & Fashion Days Düsseldorf 2009, Trade Fair, Show and Congress for the International Hairdressing Industry, has established itself as the leading hairdressing event in Germany: 260 exhibitors and brands showcased a comprehensive range of hair cosmetic products, appliances and salon fittings to 25,000 trade visitors. “This year’s TOP HAIR INTERNATIONAL Trend & Fashion Days Düsseldorf has proven that quality prevails on the market. Our approach of focusing on a diverse, high-quality range with a unique combination of trade fair, shows, workshops and congress has been rewarded by exhibitors and visitors alike. And this concept with its consistent focus on quality has made us the top event in German in just four years. The significantly higher visitor numbers (+ 3,900) also speak for themselves,“ stated Helmut Winkler, Managing Director of TOP HAIR INTERNATIONAL 2009. Compared to the event’s last staging in 2008, the number of exhibitors at TOP HAIR INTERNATIONAL 2009 increased considerably (from 150 to 260 companies and brands). Overall, the exhibitors were pleased with the results of the trade fair and especially praised the expert competence and decision-making authority of the attendees (74% of the trade visitors placed orders). According to a survey, 80% of the trade visitors consider TOP HAIR INTERNATIONAL the crucial trade fair for gathering information on current trends. Rolf Wilms, Managing Director of TOP HAIR INTERNATIONAL GmbH and Editor of the TOP HAIR INTERNATIONAL magazine, was also delighted with the success of the unique event concept: “A hairdressing trade fair has to follow the needs of the market. It is not sector politics or power struggles but proximity to the market and superior expertise that decide competitions. The growth seen over the last five years shows that our approach at TOP HAIR INTERNATIONAL was the right one. And that we take this issue seriously can be seen in the constant further development of the concept – this year with the extra day under the “Career and Training“ motto. This way we can appeal to the different target groups in the hairdressing trade in a very specific way.“ TOP HAIR INTERNATIONAL 2009 attracted first-class international stylists, such as Japanese star stylist Hiroyuki Obayashi who captivated the audience with his hair creations and original costumes. In 14 shows, teams such as J7, Unisex, ICD Österreich, Machts Hair Academy, KMS California and Francek demonstrated their skills. In addition, two renowned masters in the industry - Angelo Seminara and Tim Hartley - delighted the audience with their shows. In conjunction with the large show stage, TOP HAIR INTERNATIONAL 2009 offered trade visitors cutting techniques as well as color and styling trends on four workshop stages. Teams giving presentations included mod’s hair international, Paul Mitchell, Goldwell Creative Team, Toni & Guy, Keller the school, Pivot Point, Wolfgang Zimmer, Brants Barber and Trio Hair. The next TOP HAIR INTERNATIONAL Trend & Fashion Days will be held from March 27 – 29, 2010 in Düsseldorf, Germany. For further information on visiting or exhibiting at TOP HAIR INTERNATIONAL 2010, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog at http://www.mdna.com/blog/; Follow us on twitter at http://twitter.com/mdnachicago. # # # |