April 2010
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
email: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601

CONTINUED SUCCESS WIRE AND TUBE 2010

The fact that the economy is improving was reflected at the recent staging of wire 2010 – International Wire and Cable Trade Fair and Tube 2010 – International Tube and Pipe Trade Fair in Düsseldorf, Germany: the positive mood among the 2,400 exhibitors (compared to 2,200 exhibitors in 2008) and 69,200 visitors from over 100 countries was the result of constructive talks, avid purchasing interest and actual deals as well as optimistic post-show expectations which characterized the atmosphere at both trade fairs. The exhibitors showcased the latest machinery, equipment and products from the wire, cable and tube processing industries on 1.07 million square feet of net exhibit space. According to a survey, the majority of the exhibitors stated that the quality of the visitors has increased again and were pleased with their participation in wire and Tube 2010. Overall, the attendees gave the products on exhibit top marks and rated their visit as successful.

"Every two years, Düsseldorf becomes the international platform for two key industry sectors. Global contacts are formed and orders placed here for the years ahead. The trade fairs are therefore taking place at precisely the right time. Companies are now investing again in order to get ready for future competition or to re-position themselves. In Düsseldorf the international key players of the wire, cable and tube industries meet with competent decision-makers from all over the world. It is a global industry forum where large enterprises, medium-sized companies and even small firms show what they have in store,” stated Joachim Schäfer, Managing Director of Messe Düsseldorf.

At wire 2010, 1,219 companies from 52 countries presented their innovations on 559,700 square feet of net exhibit space. This is an increase of 7.3% in exhibitor participation compared to the show’s last staging in 2008. From the U.S., 78 companies exhibited at wire 2010, including 30 companies within the North American Pavilion, organized by Messe Düsseldorf North America (MDNA) and sponsored by the Wire and Cable Industry Suppliers Association (WCISA).

wire 2010 was attended by 35,000 trade visitors from 70 countries, 63% of which travelled to Düsseldorf from countries other than Germany. The majority of the visitors came from Great Britain, France, the U.S., Italy, India, the Netherlands and Spain as well as from Brazil, Turkey, Austria, Switzerland, Belgium and Poland. Visitors primarily represented the industry (81%) followed by trade (8%) and skilled crafts (3%).

The visitors were mainly interested in machinery and equipment for wire production and processing (44%), materials, special wires and cable (41%), test technology (22%), measurement, control and regulation technologies (19%) as well as in tools for process engineering (20%). A slight increase in the number of executives was recorded. Visitors again confirmed the trade fair’s No. 1 status by giving it good to very good marks.

Egon Reich, Board Member in charge of Sales & Marketing at WAFIOS AG Reutlingen, commented:” The trade fair went remarkably well. Already on the first day we had a huge amount of visitors. Visitors at our stand came well prepared and were very international. We also attribute this to our targeted information mailing before the start of wire 2010. We are expecting interesting post-show business”.

“wire 2010 is going well and customer interest is high. Almost everyone feels that business is continually picking up,” added Benedikt Niemeyer, CEO of Schmolz + Bickenbach.

A total of 1,181 exhibitors from 52 countries showcased their products on 484,300 square feet of net exhibit space at Tube 2010. Compared to 2008, exhibitor participation rose by 13.1 %. Tube 2010 featured 40 U.S. companies, including 14 exhibitors within the North American Pavilion which was also organized by MDNA and co-sponsored by the Fabricators & Manufacturers Association, International (FMA) and the Society of Manufacturing Engineers (SME).

The internationality of the Tube 2010 visitors was also high: of the about 35,000 guests from 70 nations, 55% were from countries other than Germany. These visitors came primarily from the Netherlands, Italy, India, Spain, the U.S., Belgium, Switzerland, France and Great Britain. Overall, 63% of the attendees were from the industry, 22% from the trade and 4% from the skilled crafts sector.

The visitors’ focus of interest was on tubes and accessories (59%), tube finishing machinery (33%) and tube manufacturing machinery (28%). Raw materials were important for 26% of the visitors and 11% took an interest in the segment Pipelines and OCTG Technologies presented for the second time.

The company Bergrohr used Tube 2010 for the world premiere of Berg-LAY, a 100“(inch) tube with an inside copper-nickel layer. Corrosion and pressure-resistant, this tube is used wherever highly corrosive media are handled. “The interest in our product is high. In addition, we expect good post-show business especially with the oil and gas industry,” explained Roger F. Evers, General Sales Manager at Bergrohr GmbH.

“Tube 2010 was a resounding success,” remarked Horst Löcke, General Manager of MCB Deutschland GmbH. “Our primary goal was to strengthen our contacts in the industry but we actually received many attractive orders from the aluminum sector directly at Tube. MCB will definitely be back again for Tube 2012.”

Düsseldorf-based company Stappert started participating in Tube as early as 1990. “In the stainless steel segment, Tube is the most important trade fair for us,” noted Silke Löser, Head of Marketing at Stappert Spezial-Stahl Handel GmbH. “Each time we come here we bring a larger export team because tube long products and tube accessories are exported from here all over the world.”

wire and Tube will again be held concurrently in Düsseldorf, Germany in 2012. Exact dates will be announced soon. For further information on visiting or exhibiting at wire or Tube 2012, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/mdnachicago