PROWEIN PRESS RELEASES

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October 2014
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


“DRINKS OF TOMORROW” AT PROWEIN 2015

The unique range of international exhibitors at ProWein 2015, International Trade Fair Wines and Spirits, will be supported by several special shows, making ProWein a must-see platform for trends, inspirations and new discoveries every year. The event will take place from March 15 - 17, 2015 at the fairgrounds in Düsseldorf, Germany.

The motto of the FIZZZ Lounge in the spirits segment (Hall 12) of ProWein 2015 will be “Drinks of Tomorrow”. Under the expert guidance of Lukas Motejzik, owner of Munich’s trendy bar “Zephyr”, visitors can learn about the latest bar techniques – and their phenomenal results. For instance, special taste experiences can be created by incorporating dried and fresh fruit and spices or by experimenting with smoke infusions. The sous-vide method known from food preparation (slow cooking in a vacuum) has found its way into the bar scene and in the FIZZZ Lounge, ProWein attendees can find out how this works and tastes.

MUNDUS VINI in the Tasting Zone

Another special area at ProWein will be located in Hall 17: in 2015 the central tasting zone will be devoted to the winning wines from the MUNDUS VINI spring tasting. This renowned wine prize is awarded by an international jury consisting of oenologists, wine analysts, specialist retailers, sommeliers, restaurateurs and trade journalists. Awaiting visitors in the tasting zone is a high-class selection of gold and silver medal winning wines from throughout the world. A total of some 500 wines will be available for open tasting.

In addition, attendees will find other tasting zones mainly focusing on specific regions or nations in the other halls of the trade fair.

ProWein Forum with an Optimized Line-Up

The ProWein supporting program will be rounded off by numerous exhibitor events. More than 300 tasting sessions and seminars will be held at the trade fair stands or at the ProWein Forum in Hall 13. For the first time next year, the ProWein Forum will be split up into separate areas for tasting and lectures. These two adjacent areas will each be suitably set up for their respective events, eliminating the need for conversion between different event types. Once exhibitors receive their stand documentation they can register their event for the ProWein Forum. The full tasting and seminar program at the Forum and at exhibitors’ stands will be available end of January 2015.

The comprehensive ProWein 2015 exhibitor database is already online at http://www.prowein.com with daily updates and in November 2014 the online ticket sales will open.

For further information on visiting or exhibiting at ProWein 2015, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/FoodBev_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .