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NEW SPECIAL SHOW AT PROWEIN 2015: “SAME BUT DIFFERENT”
ProWein 2015, International Trade Fair for Wines and Spirits, will feature the new special show “same but different” in Hall 16, presenting innovative ideas for wine production and marketing. A total of some 5,500 exhibitors from 50 countries will showcase their products at ProWein at the fairgrounds in Düsseldorf, Germany from March 15 - 17, 2015.
About 10 companies will participate in the first edition of the “same but different” special show in Hall 16 – including projects from Germany, France, the Netherlands, Curacao, Spain and South Africa. With “same but different” show, the ProWein organizers want to offer a platform for innovative ideas and approaches and at the same time stimulate inspiration and creative exchange of ideas within the sector.
The “same but different” show will include Lukas Krauß, a young winemaker from the Pfalz region, who according to his trademark hats divides his wines into “hat categories” and is renowned for his “Pornfelder” wine (a cuvée of Portuguese and Dornfelder). Michael Spreckelmeyer will also be part of the special show. With the motto “Metal and Wine” he brings bands and winemakers together and markets the wine of rock stars. Ilse and Roelof Visscher not only cultivate wine in the Netherlands but now also in the Caribbean: using crowd funding they are financing their new wine cultivation project on the island of Curacao. Coming from South Africa, representatives from uniWines will present their Fairtrade “Palesa” line of wines. Their products are inspired by the passion and strength of African women and the proceeds from “Palesa” are used to fund corresponding social projects in the region.
Starting in February, all “same but different” participants will be individually featured on the ProWein Facebook page (www.facebook.com/ProWein.tradefair) and on www.prowein.com. Presentations of the individual projects will be held several times daily on each day of ProWein 2015.
In addition to “same but different” show, ProWein 2015 will offer other special shows: the Champagne Lounge in Hall 12, the FIZZZ Lounge in the spirit segment (Hall 12) and the Central Tasting Zone dedicated to the winning wines of MUNDUS VINI’s spring tasting (Hall 17) as well as “Packaging & Design” in Hall 13 with some 20 companies from the bottle closure, labeling and packaging segments.
New hall layout
With the shift of ProWein from Halls 1 to 7.1 to Halls 9 to 17, the 5,500 exhibitors will be in different location compared to last year. However, the segmentation according to nation and region remains unchanged. The extensive exhibitor list with booth locations is online at www.prowein.com. “MyOrganizer” is a helpful tool to get familiar with the new hall layout and visitors can plan their own route through the trade fair using the interactive hall plans. The Matchmaking Tool lets attendees make contacts with potential new partners and arrange appointments in advance. In the Online Ticket Shop, entrance passes at reduced rates can be ordered.
As in the past, international participation is high at ProWein 2015. The largest exhibitor participations once again come from Italy (approximately 1,350 companies), France (about 1,250) and Germany (approximately 950). Particularly strong growth is also recorded from Australia, Spain and the U.S. After two years, several Indian producers will be presented again in 2015 while eight wine estates from Bolivia will participate for the first time.
For further information on visiting or exhibiting at ProWein 2015, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: email@example.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/FoodBev_MDNA