PROWEIN PRESS RELEASES

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February 2015
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


PROWEIN 2015 EVENT PROGRAM ONLINE

The unique variety at ProWein 2015, International Trade Fair Wines and Spirits (March 15 - 17, 2015 at the fairgrounds in Düsseldorf, Germany), will not only be demonstrated by about 5,800 exhibitors from 50 countries but also by the extensive ancillary program. At www.prowein.com, trade visitors can get information about all 300 events, covering a diverse array of regions, grape varieties, trends and themes. Most tasting sessions and seminars will be held at exhibitors’ stands while the ProWein Forum with its tastings and lectures will be centrally located in Hall 13.

The ProWein program will also includes guided tours through the different wine worlds of the numerous exhibitor nations. Presented by ProWine China, China’s leading oenologist and wine expert Professor Li Demei will inform about wine in China and present both background information on the wine market and also wines from Chinese producers. The topic of a seminar held by the Association of German Prädikat Wine Estates (VDP) will be the history of German Wine Culture. The Instituto dos Vinhos do Douro e Porto (IVDP) will offer a tasting session of port wine spanning 40 years while p&f wineries will organize a tasting featuring various white wines. New this year will be the blending seminar from L’Ecole du Vin de Bordeaux where participants can create their own perfect Bordeaux. An innovative project will be presented by new exhibitor Weingut Merkle which uses wild yeast from its own vineyards for wine fermentation. Current trends from bio-dynamic wine cultivation in Germany will be shown by Demeter while the renowned British market research institute Wine Intelligence will highlight global consumer trends in the wine sector. Recognizing and evaluating common faults in wine will not only be a topic at the renowned WSET (Wine & Spirit Education Trust) event but also a focus at the new “Education Center” of the German trade magazine Wein+Markt. The seminar by Weinmarkt Mattheis will be about flexible online store solutions for specialist wine retail.

ProWein will also be a central meeting point for Masters of Wine. For the first time, the Institute Masters of Wine will host an exclusive tasting event on Sunday evening (March 15) at the Congress Center East. Under the heading “Masters of Winemaking”, vintners with the Master of Wine title will show their choice wines. Prior registration is necessary to participate (Institute Masters of Wine, www.mastersofwine.org). Several other events require pre-registration. Details are listed at www.prowein.com.

The ProWein organizer Messe Düsseldorf has developed a new online function which lets trade visitors from the retail and restaurant sector perform targeted searches for new business partners and contact them before the event. With the “Extended Exhibitor Search” function at www.prowein.com/export (or www.prowein.com “Exhibitors and Products” “Extended Exhibitor Search”), a search can be filtered in just a few clicks.

Entrance passes at reduced rates can be ordered at www.prowein.com. The website also provides details on the new hall layout.

For further information on visiting or exhibiting at ProWein 2015, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/FoodBev_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .