Who is PR Newswire:  
   

PR Newswire is the official news service for Messe Düsseldorf North America (MDNA), and it's our job to help each and every boot Düsseldorf 2008 exhibitor maximize the PR opportunities at boot Düsseldorf 2008.  For over 50 years, PR Newswire has been the world leader in the electronic delivery of news releases directly from companies and institutions to the media, financial community and consumers.

 
Why use PR Newswire?
 
Members of the press have relied on PR Newswire as an invaluable source of news and information since we founded the industry in 1954. PR Newswire offers one-stop shopping for all your communications needs, including photos and logos, online news archives, Webcasting, video production and distribution, monitoring and more. PR Newswire combines innovation with the latest technology to offer services that both increase the effectiveness of your communications and help you show the results of your efforts.
 
As Messe Düsseldorf North America partner, PR Newswire has developed an exclusive benefit package for exhibitors at boot Düsseldorf 2008.  The package includes:
 
  • Online Press Kit (MediaRoom ShowCase) at a discounted rate of $800 for 3-months, up to 15 posted documents, tracking and reporting throughout the trade show.
  • Complimentary news alert distributed nationally announcing any new online press kits purchased.

  • Any boot Düsseldorf 2008 exhibitor who purchases MediaRoom ShowCase will be eligible to receive a one-time 20% discount off of their next Event related news distributed via PR Newswire’s US1 national newsline.

  • Posting of up to five experts in the ProfNet experts database, which enables reporters to search profiles of 20,000 sources identified by as leading experts at their institutions. The ProfNet database is searched between 250 – 400 times weekly for experts.

  • A 10% discount on any international newsline for the current trade show.

  • Free, first-time, first-year membership to PR Newswire ($150 value).

  • Automatic posting of Event-related news sent via PR Newswire to the Online News Center.
  • In addition, all online press kits purchased in advance of boot Düsseldorf 2008 will be available via the MDNA website and promoted to all media participating in boot Düsseldorf 2008.
 

Take advantage of the PR Newswire offer:
 

1.       Establish membership with PR Newswire.

o        Fill out this form, including billing information, and submit it to PR Newswire for processing (please allow 24-48 hours until membership with PR Newswire is active). Under Membership section please note “Waived first year – MDNA Trade Show ”. The membership fee will be waived for new members for the first year.

o        Account numbers and instructions on how to submit a release for distribution will be e-mailed to new members.

 
2.   Order Online Press Kit (MediaRoom ShowCase)

 

o        Fill out the simple one page online Registration Form found at http://response.prnewswire.com/mediaroomShowCase and submit it to PR Newswire for processing. Under trade show name section please note MDNA – then the actual trade show name you are participating in.

o        Within 48 hours you will receive a custom URL and log in information for the online press kit along with uploading instructions.

o        Technical support is available via email at mediaroomsupport@prnewswire.com or call 800-654-7863.
 
PR Newswire's MDNA contacts
 

PR Newswire
http://www.prnewswire.com

 

Jennifer Lee Hall

615-431-2081 or 407-619-7152

Jennifer.Lee@prnewswire.com

 

Colin Kurth
(312) 297-5046
Colin.Kurth@prnewswire.com