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December 2015

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


The premiere of swop – Shanghai World of Packaging 2015, recently closed successfully at the Shanghai New International Expo Centre (SNIEC): 751 companies showcased their products on more than 538,000 square feet of exhibit space to 22,626 visitors from all over the world. Many renowned domestic and overseas companies such as Multivac, Fawema, Hastamat, Kolbus, Aoki (Foshan), Yizumi, Morimatsu, Shenzhen Beauty Star Co., Ltd., Siemens, Horauf and Fuji took part.

The 4-day exhibition was organized by Messe Düsseldorf (Shanghai) Co., Ltd (MDS), Adsale Exhibition Services Ltd. and the China Center for Food and Drug International Exchange (CCFDIE) with the support of worldwide packaging and industrial associations. swop 2015 consisted of four individual exhibitions: the International Packaging Material Production and Processing Exhibition (PacPro Asia), the International Food Processing and Packaging Exhibition (FoodPex), the International Bulk Packaging Technology and Equipment Exhibition (BulkPex) and the 20th edition of the China International Pharmaceutical and Cosmetic Industry Exhibition (CHINA-PHARM). Messe Düsseldorf (Shanghai) is a subsidiary of Messe Düsseldorf in Germany, organizer of interpack - the No. 1 international trade fair for the packaging industry.

“We are very pleased that the first swop was concluded so successfully. The show will be an important element of Messe Düsseldorf’s Global Packaging and Processing Portfolio with interpack at its head. swop will be an essential international hub for top brands and professionals in Asia in the future,” stated Bernd Jablonowski, Global Portfolio Director Packaging and Processing at Messe Düsseldorf.

swop 2015 provided a one-stop sourcing platform for processing and packaging solutions with comprehensive coverage in the fields of food and beverage, cosmetics, pharmaceuticals and logistics. Exhibits such as in mold labeling, tracking system, packaging materials and products, food processing machinery, pharmaceutical processing machinery were on display.

In addition to the exhibits, ten seminars and conferences were held during swop 2015, focusing on current industry trends, industry upgrades and company developments. The well attended events included the FoodPex Seminar about improving food safety and reducing food waste through customized packaging solutions. The presentation of Ms. Dong Ying, R&D Associate Director of PepsiCo, dealt with “Health, Nutrition, Packaging – New Innovative Direction of PepsiCo” while other renowned speakers discussed the future of packaging. The “Business Matching Service” for overseas purchasers helped to bring buyers and suppliers together by setting up meetings in advance of the show.

The 2nd edition of swop – Shanghai World of Packaging will be held from November 7 -10, 2017 at SNIEC in Shanghai. For further information on visiting or exhibiting at swop 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.swop-online.com or http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Packaging_MDNA

For photos:
http://fotoservice.messe-duesseldorf.de/interpack (swop 2015 folder)

Exhibitor Statements

Mr. Wujuan, Marketing Manager Asia, Multivac, China:
“Actually, we never exhibited at a show that is held for the first time. The premiere swop is really good and has a lot of visitors, which exceeds our expectations.”

Mr. Peter Steindl, Managing Director, FAWEMA, Germany:
“It’s our first exhibition in China. I’m here to understand the Chinese packaging market and the customers in the industry. This goal was fully reached at the first swop. Everyone in the organizer’s team is very helpful. Hopefully the contacts from the show will turn into new customers later.”

Mr. Kai Büntemeyer, KOLBUS GmbH & Co. KG, Germany:
“swop is a very important part of our efforts to adapt to a more and more demanding clientele in China. Customers require complex solutions, not single machines. We have had some very promising contacts and even sold the tint of our new machines.”

Mr. JingBo Xu, Haitian International, P.R. China:
“swop provides a new sourcing platform for packaging equipment. We have encountered many potential clients. The trade fair enforces trading between different industries and provides a knowledge sharing platform with industry experts.”

Guangdong Yizumi Precision Machinery Co., Ltd., P.R. Chin:
“The exhibits of the show are abundant and diverse in spite of the moderate show scale and many innovative packaging products are shown at swop. We realized that China’s market becomes more international as we saw many overseas pavilions participating in this show. We feel confident about swop in 2017 and want swop to remain successful in the future.”

Mr. Jianfeng He, General Manager, Newamstar Packaging Machinery Co., Ltd., P.R. China:
“We never expected that our intelligent warehouse system, which we spent years building, would be so popular at swop. We had lots of visitors from the food, beverage and pharmaceutical industry at our booth who asked for our products. We never anticipated such a run onsite.”

Visitor Statements

Mr. Taechamahapun, Manager of Food Packaging Market Development, SCG Packaging, Thailand:
“This is our first time visiting a packaging show in China and it is a great experience. We did find some potential business partners. Overall, it is a fruitful visit and we will definitely come back for swop 2017!”

Mr. Garry Chin, Engineer, Myfresh Manufacturing SdnBhd, Malaysia:
“This time, I am looking for fruit washing machinery for our juice extraction. I found several potential partners at the show and will definitely refer swop to my business partner in Malaysia for 2017.”

Mr. Chuanping Gou, Manager, TiangZhang Packaging Materials (Hangzhou) Co., Ltd., P.R. China:
“Meeting and interacting with the familiar suppliers can help the company realize its own needs and acquire the latest trends and information of the industry. The scale and organizer services are very much appreciated and satisfactory.”

Ms. Xu, Buyer, Lucy Belle Beauty Products (Hangzhou) Co., Ltd., P.R. China:
"I am here to see packaging materials, including plastic bottles and glass bottles. We did find many exhibitors who produce cosmetics packaging.”

Ms. Haifen Huang, Deputy Secretary, Ningbo Plastic Industry Association, P.R. China:
"The exhibits are abundant and diverse. Several members of the Ningbo plastic industry association exhibited at swop and we collected a lot of market information and ideas for future development. The visitor delegation was well organized.”

Mr. Wong, Secretary-General, Shanghai Sugar Cigarette Drink Tea Commerce Association, P.R. China:
“The exhibits of paper packaging and luxury goods packaging were very popular which cannot only improve the quality of products but also have a huge influence on the future packaging trends. The visitor delegation and individual buyers are well catered to by the organizers.”

Ms. Mayuree Paklamjeale, Advise, Plastic Institute of Thailand and the Thai Packaging Association, Thailand:
“The show is great and I have attended several conferences and seminars which allow me to better understand the importance of improving food safety and reducing food waste, while the factory visit was really impressive and definitely a bonus. It provides a full picture of how a well-established factory operates with advanced equipment.”

Ms. Amy Wong, Deputy Chief Office, Graphic Arts Association of Hong Kong, P.R. China:
“We have cooperated with the organizer several times. This time, it is an excellent opportunity for us to gain useful packaging knowledge from the professionals. During the factory visit, we went to the pre-printing department and products revealing zone to observe their production line. Advanced equipment and daily management are inspiring for all of us.”

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .