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November 2016
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


TOP HAIR INTERNATIONAL 2017: MARKET LEADER FOR BUSINESS, QUALITY AND ATMOSPHERE

On April 1 and 2, 2017, hair professionals will meet at TOP HAIR International Trend & Fashion Days, the leading trade fair for the hair styling sector, in Düsseldorf, Germany. Every year the unique concept of the TOP HAIR trade fair attracts over 30,000 hair stylists. A trademark of the trade only event is its unique combination of information, further training and entertainment. Alongside the high-quality product range of the trade fair, trade visitors also value the combination of world-class shows, the Cutting Factory and the congress. TOP HAIR DÜSSELDORF 2017 will offer an optimal business environment with glamorous performances. Due to the strict trade visitor registration, professionals are amongst themselves and have the ideal setting for business and networking with colleagues

Trends, Techniques and a Top Star Line-up
Some 400 exhibitors and brands from the hair styling sector will offer a comprehensive overview of the market for salon exclusives, fittings, professional supplies and services, divided into areas for orders and direct sales. All relevant firms and their brands will participate in the leading trade fair in the sector.

In the amazing shows, top international hair stylists will present the latest trends and techniques with elaborate choreographies. At the opening show on Saturday night Ken Hong from Singapore and Mario Krankl from Austria will delight visitors with their creations. Ken Hong was the first hairstylist from Singapore to win the International Hairstyling Award. He has styled the hair of international VIPs like Lindsay Lohan and Melanie Brown and is a popular guest on talk shows and show stages worldwide. Mario Krankl has received numerous awards for his work and is a popular participant at shows and workshops around the globe.

On the workshop stages and at the Cutting Factory, experts from the sector will share their expertise and tips for salon practices. Since hair stylists also need commercial and strategic knowledge, the program is complemented by a business congress where renowned speakers will talk about marketing, management and communication.

More Space for the Trend Theme Barbering
Since barber shops are experiencing a renaissance both nationally and internationally, this trend theme will be given more space at the 2017 event. Special products, relevant know how, techniques and stylish salon furnishings will all be part of this segment at TOP HAIR International 2017.

Top Salon Award
The best hair salons in Germany will be presented with the TOP Salon Award in five categories: design (pioneering interior design), employer (talent winning and training), concept (innovative business models), marketing (outstanding marketing methods) and Best Practice. An independent jury will nominate five salons per category before the (test) customers select the winners. The award ceremony will be held on the large show stage on the evening of Saturday, April 1.

Three trade fairs held concurrently
Two industry related trade fairs will be held parallel with TOP HAIR INTERNATIONAL 2017: BEAUTY DÜSSELDORF, Leading International Trade Fair for Cosmetics, Nail, Foot, Wellness and Spa (March 31 – April 2) and the make-up artist design show (April 1 - 2).

For further information on visiting or exhibiting at TOP HAIR INTERNATIONAL, BEAUTY DÜSSELDORF or the make-up artist design show 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Beauty_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .