TOP HAIR PRESS RELEASES

Non-US/Canadian Companies, please click here

April 2017
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


POSITIVE RESULTS AND EXCELLENT MOOD AT TOP HAIR INTERNATIONAL TREND & FASHION DAYS DÜSSELDORF 2017

The TOP HAIR International Trend & Fashion Days Düsseldorf (Germany) has again confirmed its top position among the hair styling events in Europe: Over two days, 35,000 trade visitors sought inspiration from 450 exhibitors and brands from the hair-care sector and made use of the extensive program with leading international presenters. “The diverse, high-quality ranges as well as the unique combination of trade fair, stage shows, workshops, “cutting factory” and congress is extremely well received by exhibitors and visitors alike. This year we have again achieved top visitor attendance figures,” stated Director Helmut Winkler. The Barbers’ Corner, a Special Show featuring trends, techniques, products and ranges specifically geared to the barbering theme were especially popular. “Next year, we will use an additional hall for TOP HAIR. With this move we want to markedly improve our visitors’ quality of stay,” added Helmut Winkler.

Christian Schikora, General Manager of TOP HAIR INTERNATIONAL GmbH, was a.lso very pleased: “The Trend & Fashion Days Düsseldorf are indispensable for the sector. This event is a festival for the sector and a big family get-together. The TOP HAIR trade fair enjoys magnificent standing in the industry – and this is a world first – on just two trade days we have successfully organized 160 individual events thereby setting new standards in terms of quality, inspiration and innovation.”

TOP HAIR Düsseldorf 2017 again featured a glamorous stage show program. The highlight was a spectacular show featuring avant-garde star Mario Krankl and star hairstylist Ken Hong from Singapore. The other shows of course also delighted the participants: Patrick Cameron with the “Goddess Collection”, Guy Tang, the New Flag Education Team, the Schorem Barbers, Baderknechte, Brockmann and Knoedler with the "Color Contouring by Wella Professionals" presentation, Trio Hair with "Try Me, I’m EIMI", L’Oreal Professionnel with its teams Kertu Hair & Style as well as J7 school, Frank Brormann, mod’s hair Paris and Keller the school and the global association of successful hairdressers ICD with the Intercoiffure Team.

The four workshop stages featured hands-on presentations on the key themes Cut, Color and Styling. International teams showing their skills included Amika Style, Artego, CHI, Brockmann and Knoedler for “Color Contouring by Wella Professionals”, D. Machts Group for L'Oréal Professionnel, Davines, Dear Barber, Eslabondexx Color – Open Your eyes by Claudio Lapenna Hair Haus, Frank Brormann for L´Oréal Professionnel, Glynt Artistic Team, Goldwell, J.7 school for L'Oréal Professionnel, Keller the school L'Oréal Professionnel, Kemon, Kertu Hair & Style for L'Oréal Professionnel, KIS Keratin Infusion System, Label.m., L'ANZA, More Success in the Salon with TH Carecut presented by Jaguar/TCC, Meininghaus, Mike Karg Dry HairCut "All American Hair", Moroccanoil, Oliver Schmidt Hairdesign for L'Oréal Professionnel, Paul Mitchell, Ronald Reinholz for L'Oréal Professionnel, Selective Professional, Super Brilliant Color-True Inspiration by Ugur Tokdemir & Marcus Becks Hair Haus, Toni & Guy, the Trend Collection Spring/Summer presented by Wella Color Club and the Wella Creative Team, Try me I'm EIMI presented by TRIO HAIR, Unique Way and Vitality's by Gandini.

The Congress focuses on entrepreneurial subjects such as marketing, salon management and personal development. Top-notch speakers such as Daniel Golz, Wolf Davids, Klaus Kobjoll, Dirk Gresch, Oliver Schmidt, Heiko Schneider, Claus Bielz, Trudelies Grigoletto, Monika Matschnig and Stefanie Voss provided visitors with valuable tips and solutions.

At the “Cutting Factory” visitors were able to follow the performances close-up, try out styling and talk to the presenters. Top stylists such as Mike Karg, Dana Wittmann, Daniel Golz (Mitzutani), Amika, Annerose Cutivel, Davines Blowdry, Haaro Friseurbedarf Danny Verheijen & Raymon Schulte, Jaguar, Paul Mitchell, Tondeo, and Old school cuts Barbertrends powered by Wahl (Christian Schneider & Chris Mattick) shared their techniques with the trade visitors.

The next TOP HAIR International Trend & Fashion Days Düsseldorf will be held on March 10 and 11, 2018 at the fairgrounds in Düsseldorf, Germany. Held concurrently will be the make-up artist design show (March 10 and 11) and BEAUTY DÜSSELDORF (March 9 – 11). For further information on visiting or exhibiting at TOP HAIR INTERNATIONAL, the make-up artist design show or BEAUTY DÜSSELDORF 2018, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Beauty_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

Statements by TOP HAIR International Trend & Fashion Days Düsseldorf 2017 exhibitors:

Hendrik Rumpfkeil, General Manager at Gieseke Cosmetic
“TOP HAIR is the leading event in Germany. We are delighted with the high quality of exhibitors. I attend trade fairs around the globe and have to say that the quality in Düsseldorf is unique. Yesterday, we had visitors from ten different countries. We rate the new Barbers’ Corner as positive.”

Tobias Staehle, General Manager at KAO Germany / Goldwell
“We posted a good 20% increase in the number of visitors and this with the usual high quality. The newly added Barber’s Corner is exciting for us because it also includes smaller exhibitors – this concept adds to the trade fair even further. The Saturday night show was outstanding.”

Christian Köthe, General Manager at KMS Group / Hair Haus
“There is no doubt about it: TOP HAIR has sharpened its profile as a No. 1 event – and our customers say the same. Düsseldorf is the field for investment and activities where we will continue to be active. This is why we have expanded our presence from initially just one cash & carry stand to include three more stands in the order hall. I am firmly convinced that our customers will reward this move. The discussions at the stand are very emotional and characterized by expert know-how. We appreciate the environment of public brands – there should be even more of them present.”

Rainer Dudda, General Manager, Idea Friseureinrichtung
“Early on Saturday things started relatively slowly but then footfall increased significantly. We are excited to see how positively this will be reflected in the number of business deals afterwards. We are primarily here to generate business with new customers. Düsseldorf is practically on our doorstep, this is our home turf, so to speak, so we want and have to be present here.”

Rudolf Seiler, International Barber Convention Club Germany
“For 15 years we only visited the trade fair but this year we participated as exhibitors for the first time. It’s exciting – we wanted to attract attention to our Club in this professional setting, and we have – in fact – been able to recruit a number of new members. We already has a good start on Saturday – with its professional trade audience we feel very much at home at this event.”

Christophe Schmutz, Board of Management, L'ORÉAL Germany and Austria
“We rate the response as positive and have had very good discussions. In the German-speaking region this trade fair is clearly the No. 1 for us in terms of quality. The set-up is right, visitors are truly learning something in the workshops and the shows are attracting crowds. Furthermore, we can network very well with our colleagues. We found our trends “Coloration” and “Sustainability” confirmed in the conversations we had.”

Thomas Ochsenkiel, Managing Partner, Medavita, Pure Identity
“The interest was very strong, we have produced so many leads – some of them even as far away as from the Gulf States. On top of this, we found the discussions with customers to be high quality. As a location the trade fair in Düsseldorf is unrivalled. If you want to be seen, you have to be here. “

Dr. Peter Wenzel, Managing Director, Olymp GmbH & Co KG
“Saturday was a resounding success. We succeeded in registering significantly more visitors. Concrete deals and good investment – TOP HAIR stands its ground on an extremely high level. And we are qualified to say so because we have been here from the very beginning and have not missed a single event. All big players are here and those who are not are definitely missing something.”

Bodo Hillers, General Manager, Stopperka GmbH
“We are proud of being here. We have presented ourselves with a brand new look and feel on 2,150 square feet of exhibition space. In Düsseldorf we present almost our entire product portfolio and are on site with a team of 40 staff. We would like to even further expand our presence at TOP HAIR in the future.”

Tobias Strehle, General Manager, United Salon Technologie / Tondeo
“Considering we are headquartered in Solingen, TOP HAIR is practically held in our backyard. But regardless of this we find it important to be represented here because this trade fair is a benchmark. We are highly satisfied with the organization in Düsseldorf – the processes are perfectly synched. On both days we welcomed many visitors to our stand; our highlight was the premiere of our two global innovations Blazor and Selection.”

Ralf Billharz, General Manager at Coty Professional Beauty, Wella Germany, Austria, Switzerland
“To sum it up: we are very satisfied. The concept of TOP HAIR and Wella’s concept go together well because both focus on high quality. This is also reflected in the excellent customer response. Both at the stand and in the Wella Lounge we registered a high visitor footfall. TOP HAIR Düsseldorf is one of the big international “anchor trade fairs”.

Noah Wild, General Manager, WILD Beauty, Paul Mitchell
“You meet old friends, you make new friends – in Düsseldorf it’s like a big family get-together. You simply HAVE to be here and benefit from the big community. You should not make the mistake of missing out on one event and waste money on smaller events.”

Statements by TOP HAIR International Trend & Fashion Days 2017 participants:

Frank Brormann
“I am firmly convinced that all exhibition organizers should have a close look at this trade fair. I was in Bologna last week. Compared to that, this is a completely different world. TOP HAIR is magnificent! Innovative, high-quality, a home away from home.”

Patrick Cameron
“To me TOP HAIR means the synthesis of creativity, imagination and skills. Here at the trade fair you feel a type of “European air”. TOP HAIR Düsseldorf is unparalleled worldwide and dominant.”

Daniel Golz
“TOP HAIR is utterly inspiring and extremely technical. What is most important here is that I can exchange ideas with many other hair stylists. And get so much input through all of the workshops and shows.”

Ken Hong
“I had heard a lot about TOP HAIR before. Now I am here for the first time and I was blown off my feet – everything is so big and stylish. It is fun and an honor for me to be here.”

Mario Krankl
“TOP HAIR 2017 is the “care-free package” for every hairdresser. Here you get information, product news and great shows. It’s actually a must for every hairdresser who is really passionate about his/her profession.”

Schorem Barbers, Leen and Bertus
“We came to Düsseldorf to have fun! And we had fun! Everything was perfectly organized for our “Worst Hair Show in the World”.

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .