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December 2017
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


TOP HAIR – DIE MESSE: MEETING POINT FOR EUROPEAN HAIR PROFESSIONALS

On March 10 and 11, 2018 Düsseldorf, Germany will once again be the meeting point for European hair professionals. Over 35,000 trade visitors attended the sector’s leading trade fair last year – a new record. “These visitor numbers made for a sometimes very packed exhibition in Halls 8a and 8b that were used for the event until now. Due to increased space requirements we are now moving into Halls 4, 5 and 6, thereby optimizing the exhibition space. For exhibitors and visitors this means we are creating more room, greater comfort and an improved service,” noted Michael Degen, Executive Director of Messe Düsseldorf. Now in its 14th edition, the name of the trade fair was also modernized and will in future be “TOP HAIR – DIE MESSE Düsseldorf” (Die Messe means “The Trade Fair” in German). The successful partnership and cooperation with TOP HAIR International GmbH will also be continued.

Professional Atmosphere and High-Quality Setting
The professional, communicative atmosphere and the high-quality setting of TOP HAIR Düsseldorf is unique and especially valued by salon owners and master hair professionals who traditionally account for a large proportion of the visitors. Over 450 exhibitors and brands from the hair styling industry will present a complete overview of the sector. The successful concept of TOP HAIR Düsseldorf with its combination of trade fair, shows, workshops, Cutting Factory, Barbers’ Corner and congress will be continued in 2018.

Shows and Workshops featuring Top International Stars
A particular highlight of the TOP HAIR program will be the elaborate shows in Hall 6. Alongside British up-do legend Patrick Cameron, Kevin Murphy will also demonstrate his artistry on the large show stage. The Australian is among the most highly sought after hair stylists in the world. The big Saturday evening show will feature styling legend Robert Lobetta. Together with Artistic Director Shay Dempsey and Angelo Vallillo from the International Sebastian Artistic Team he will present the European premiere of the Spring/Summer Collection entitled “e-VOLUTION”.

The line-up on the workshop stages has been restructured. In Halls 4 and 5 the teams will present their interpretations of current trends, cuts and coloring tricks on each of the two stages. The teams will include Artègo, Capelli Group, Chi, Compagnia della Bellezza, Eslabondexx Color, Fischbach & Miller, Frank Brormann, Glynt, Goldwell, Haar Vial and Hair Concepts as well as Kemon, L’anza, L’Oreal, Label.m, Mike Karg, Moroccanoil, New Flag Amika, Paul Mitchell, Pivot Point, Super Brillant, Toni & Guy, Vitality’s and Wella.

Cutting Factory, Barbers’ Corner & Congress
The Cutting Factory in Hall 4 will again highlight the art of hair styling. Trade visitors will have the opportunity to watch top experts such as Annerose Cutivel, Daniel Golz, Mike Karg and Dana Wittmann at work and later try out what they learned. At the Barbers’ Corner in Hall 4 the megatrend barbering will be addressed, demonstrating trends and techniques in addition to equipment for a successful men’s salon.

At the TOP HAIR Business Congress in Hall 4, renowned speakers like Stephan Bethke, Peter Brandl, Wolf Davids and Heiko Schneider will share their knowledge from the field of marketing, management and communication. Topics will include “Refreshed! How to become the #FavouriteBrand that Delights Customers”, “Self-Diagnosing Hair Color ‘Welcome to the 21st Century’ – How Hairdressers use the Internet in the Salon” and “The Golden Salon: From a Bottomless Pit to a Goldmine”.

Top Salon Award
On March 10, 2018 “TOP Salon – The Challenge” award will be presented on the big show stage in Hall 6. The best hair salons in Germany will receive awards in the following categories: design (pioneering interior design), employer (talent winning and training), concept (innovative business models), marketing (outstanding marketing methods) and Best Practice. An independent jury will nominate three salons per category before the (test) customers select the winners.

Three trade fairs held concurrently
Two industry related trade fairs will be held parallel with TOP HAIR 2018: BEAUTY DÜSSELDORF, Leading International Trade Fair for Cosmetics, Nail, Foot, Wellness and Spa (March 9 - 11) and the make-up artist design show (March 10 - 11).

FFor further information on visiting or exhibiting at TOP HAIR, BEAUTY DÜSSELDORF or the make-up design artist design show 2018, c contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit www.top-hair-international.com and http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Beauty_MDNA www.facebook.de/tophairtrendfashiondays

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .