TOP HAIR PRESS RELEASES

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April 2015
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


STRONG RESULTS AT TOP HAIR INTERNATIONAL 2015

TOP HAIR International Trend & Fashion Days Düsseldorf has again confirmed its top position in the hair styling sector. On two days, 31,000 trade visitors were inspired by 400 exhibitors and brands and the outstanding ancillary program with leading international presenters at the fairgrounds in Düsseldorf, Germany. “This year we have once again achieved top visitor numbers. Constant further development and our investments in quality and atmosphere make us the leading trade fair for hair stylist, both here in Germany and in Europe,” stated Helmut Winkler, Director of TOP HAIR International Trend & Fashion Days Düsseldorf.

Christian Schikora, Managing Director of TOP HAIR INTERNATIONAL GmbH, was also pleased with the event: “We can look back at the best attended Saturday in the history of this trade fair. TOP HAIR DÜSSELDORF is indispensable for the sector and is successful with exhibitors and visitors alike. This event is more than a trade fair – it is a big family get-together, a fantastic contact exchange and simply a great festival for the sector.”

According to a survey, 53% of the trade visitors are self-employed and 40% were primarily interested in the specialist program. Once again, the TOP HAIR International Trend & Fashion Days Düsseldorf convinced visitors with an exciting show program. A traditional highlight is the Saturday night with the SASSOON special show hosted by Mark Hayes, Peter Dawson and Scott Cottis. However, the remaining show program with its top international teams is also unique and Düsseldorf is the only place offering this kind of a format. This year the line-up was complemented by the collection premiere of Keller the school for L’Oréal Professionnel, the joint presentation of Wella hair stylists BrockmannundKnoedler, Bundy Bundy & Markus Herrmann as well as the shows by Patrick Cameron, Cyrill Hohl, László Hajas & Frank Brormann, Color Zoom’15 with Mario Krankl and the Goldwell Creative Team plus Hair Haus and Vitality's featuring Gandini.

The highest skilled craftsmanship and practical know-how for salon routine were the focus of the four workshop stages. International experts such as Kertu Hair & Style, Ronald Reinholz, noon – individual hair, Frank Brormann & Stefan Honekamp, J.7 school, Keller the school, max, Bundy Bundy, Markus Herrmann, BrockmannundKnoedler, Jean Luc, TOM|CO., icono, Nusskern Friseure Hair Haus, KMS California and Paul Mitchell as well as Kemon, Gieseke, L’Anza, Farouk, Selective, KIS, Capelli Group/Glynt, Glynt Artistic Team, Mike Karg, Meininghaus, Davines and amika presented current trends and explained cutting and coloration tricks.

The “New Cutting Factory” was also very popular. This year, current trend techniques like braiding, up-does, blow-drying, extensions, styling and barbering were presented for the first time. Visitors were able to follow the presentations close up, try out styles themselves and talk to the presenters. Demonstrating their art were top hosts including Mike Karg, Dana Wittmann, Marco Wojach, Michael Lößel and Jörg Fahn.

At the always fully booked congress, renowned speakers like Regina Först, Trudelies Grigoletto, Wolf Davids, Caroline Krüll, Georg Ochs, Jörg Wilken, Martin Morgenstern, Thorsten Havener, Claus Bielz, Franz Pertsch and Hans-Georg Pompe talked about commercial topics such as marketing, salon management and personal development.

The next TOP HAIR INTERNATIONAL Trend & Fashion Days will be held on March 5 and 6, 2016. For information on visiting or exhibiting at TOP HAIR INTERNATIONAL 2016, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Beauty_MDNA

For hotel and travel information, contact TTI Travel, Inc. at (866) 674-3476; Fax: (212) 674-3477; E-mail: info@ttitravel.net; www.traveltradeint.com

TOP HAIR INTERNATIONAL Trend & Fashion Days 2015 Exhibitor Statements:

Eva Gertz, Press Spokeswoman, Alcina

“We are satisfied! Especially on the Sunday we saw a lot of interest and the mood was good. Already like last year, the quality of our audience was high. 2015 was the first year we sold products at the stand itself and here, too, our verdict was positive. We consciously opt to only exhibit at TOP HAIR because here you meet decision-makers and salon proprietors.”

Hendrik Rumpfkeil, Managing Director, Gieseke Cosmetic GmbH

“For us TOP HAIR is and remains the most important leading trade fair – also and especially when we are talking about its national importance. While the audience was elitist in earlier years we have now seen a broadening. We see this as a positive move because the entire German hair styling segment is represented here. We consider the workshop stages as ideal.”

Stefan Rüth, Sales Manager, Goldwell, KAO Germany GmbH

“On Saturday business was normal but then right away on Sunday morning we recorded many more visitors and were able to hold interesting talks. TOP HAIR has style in terms of the way it looks and presents itself. We or rather our visitors find the wide aisles in the hall very pleasant. As for the quality of our visitors, we are noticing a trend towards salon owners and managers, which we obviously welcome. We rate the trade fair concept without the Monday as the right choice and are very satisfied.”

Jean-Marc Weiser, Management, Laboratoire Labothene Cosmethique GmbH und Co. KG / Laboratoire Biosthétique

“For us TOP HAIR is the leading trade fair. We meet and talk to our target audience here. The combination of salon owners and staff is good. Beyond this what counts for us is not the number of visitors but the quality and here we can really draw positive conclusions. Messe Düsseldorf also does a good job when it comes to attracting visitors; the wide aisles are also very positive!”

Christophe Schmutz, Managing Director, L'ORÉAL Professional Products in Germany

“Based on the quality of visitors alone, TOP HAIR has the highest rating in our eyes. What’s more, the concept of combining the shows, workshops and information is exactly the right one. We had good and interesting talks at our stand. We deliberately choose to only come here so we concentrate on this one strong trade fair.”

Dr. Peter Wenzel, Managing Director, Olymp GmbH & Co KG

“As always, we view TOP HAIR as the most highly qualified event in the entire sector. It is definitely one of the most important trade fairs and boasts unwaveringly high quality. It remains to be seen how the altered concept with its shortened duration will be rated.”

Katharina Jahrling, Managing Director, Schwarzkopf Professional

“TOP HAIR has established itself as the trade fair in Germany and in our view it has also gained in importance throughout Europe. We see the decision to open it up to colleagues from the cosmetics sector as ideal. This year, using iPads we created a digital focus at our stand which was well received by the hair stylists. We see the extremely positive response to this as a new trend for the digital future. There is an enjoyable dynamism at TOP HAIR; we are very happy that we have been able to take part in this wonderful event.”

Tobias Kütscher, Managing Director, TIGI Haircare GmbH

“We have had highly promising visits. There is a high level of quality. For us TOP HAIR is indisputably the leading trade fair in Germany. And this is something confirmed by our customers.”

Carola Wacker-Meister, Communications Management, Wella

“Yet again in 2015, TOP HAIR was the event for the hair styling sector, a magnet for very many people focusing on the topic of beauty. Our expectations were more than met. Here we meet customers but also new faces and make interesting contacts. Our verdict: “tout le monde” is here! Eva Padberg’s appearance went very well – making it possible to publicize the hair styling theme beyond the confines of the sector, which is an important contribution to the hairdressing business.”

Reinhold Wild, CEO, WILD Beauty AG, Paul Mitchell

“A great trade fair as well as ideal timing – scheduled with just enough time before Easter. We calculate close to thousands of visitors at the stand – just great! We feel it was a good decision to start the trade fair on Saturday. The concept has been refined and improved this time.”

 

 

TOP HAIR INTERNATIONAL Trend & Fashion Days 2015 Presenter Statements:

Gerald Battle-Welch/Executive Director VIDAL SASSOON

“A high standard prevails here. We are very happy we were able to attend and hope we can come back.”

Frank Brorman

“I travel a lot and I have to say TOP HAIR is the best trade fair in Europe. The concept with workshop stages is super. It is also great that everything is included in the admission price. The trade fair is sensational! Also the collaboration with László was wonderful. The cooperation went smoothly. We would be pleased to do this again for TOP HAIR in Düsseldorf.”

Patrick Cameron

“The trade fair is just wonderful. It is exciting that I was able to present my show and collection on one of the most exiting stages in Europe.”

László Hajas

“The trade fair is ideal for specialists and it is great that the workshops and shows are included in the price. The show stage and the program are absolutely world class. There are well known names here and a great atmosphere.”

Thomas Schug/Keller the school

“A big thank you to TOP HAIR for allowing us to hold two shows – which makes this year’s trade fair in Düsseldorf special for us. There is a great atmosphere, everything is superbly organized, very professional. The show stage is also unique. Nowhere else in Germany do you get to see as many people.”

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .