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February 2015

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


Despite the current crisis in Russia, visitor and international exhibitor participation at UPAKOVKA/UPAK ITALIA 2015, 23rd International Trade Fair for Processing, Packaging and Printing, and interplastica 2015, 18th International Trade Fair Plastics and Rubber, remained stable. Some 19,000 visitors from Russia, CIS and neighboring countries attended both events to see the latest products presented by about 950 exhibitors from 35 countries at the EXPOCENTRE in Moscow.

Russia and its neighbors still have a substantial demand for investment and a continuous interest in advanced machinery, production and process technology and high-tech materials. The domestic consumer goods and packaging industry is under pressure to improve its competitive edge in order to substitute the decline in imports.

“Considering the current conditions, we are very pleased with these results,” stated Werner Matthias Dornscheidt, President and CEO of Messe Düsseldorf. “The fact that so many international exhibitors attended the interplastica and UPAKOVKA/UPAK ITALIA trade shows speaks of great confidence in the Russian market. And their commitment was rewarded by an unexpectedly high number of visitors. This success confirms the significance of both events for their respective industries. In times of challenging political conditions and difficult business relationships, we hosted two major trade shows to ensure that business relations will remain unaffected.” Messe Düsseldorf and its subsidiary Messe Düsseldorf Moskau OOO jointly organized both trade fairs. For UPAKOVKA/UPAK ITALIA, they cooperated with the Italian organizer Centrexpo.

Visitors used the four-day event to gather comprehensive information on the current range of international products and provided positive feedback about the undeterred participation of exhibitors from around the world. The exhibitors were delighted by the keen interest of the Russian attendees who were not discouraged by the challenges they are facing. Project financing was identified as one of the leading challenges, particularly for medium-sized and small companies.

According to Vera Fritsche, Spokeswoman for the VDMA Association of Food Processing Machinery and Packaging Machinery, the Russian market is and remains to be important for German machinery manufacturers: “There are still a high number of projects in the Russian market that offer major opportunities, particularly for German machinery manufacturers. The food processing and packaging segment needs further investments in order to compensate for the decline in imports. This situation was starting to emerge even before the embargo. Russian businesses were struggling with the weak ruble and the high interest on borrowings with rates of 30% and higher. In response to this development, German manufacturers are offering financing plans to their long-term customers. At the same time, there is a demand for retrofit solutions and used machinery.” She explained that many German manufacturers were already in business and had good customer relations, which they wanted to sustain even in times of crisis. “UPAKOVKA/UPAK ITALIA is the best platform for keeping up the dialogue. The Russian market has and remains to have major potential. Therefore, no German company is currently planning to retreat from it. However, both sides are experiencing certain apprehensions about the political future and their impact on business relations. We can certainly expect a clear decline in business deals this year.”

While Lucia Lamonarca, COO of Ipack-Ima/Centrexpo Group, sees a positive long-term prospect for Italian companies, she also confirms that customers seem to hesitate when it comes to actual business agreements and contracts: “Italy is the second supplier of processing packaging and converting technology to Russia after Germany. During the first eleven months of 2014 business increased for Italian suppliers by 3.2% on the previous year. Customers attend the trade show, they are very interested in innovative upgrading technology investments but financing poses major problems. Many Italian suppliers not only use UPAKOVKA/UPAK ITALIA as a platform for presenting new technology but also to show their customers that they want to stay in touch with them, particularly in times of crisis. The strong Italian presence at the trade show, through direct participation or local agents, confirms an established presence on the market and clearly shows that Italian exhibitors continue to attach major importance to the Russian market. Numerous Italian suppliers are also seeking Russian partners to improve their presence in the local markets. For this purpose, UAPAKOVKA/UPAK ITALIA is still the best platform.”

The exhibits at UPAKOVKA/UPAK ITALIA 2015 were supported by the “Future Forum – Trends for the Russian Market” with focus on issues such as packaging and packaging material, waste disposal and recycling.

The next staging of UPAKOVKA/UPAK ITALIA and interplastica is scheduled for January 26 – 29, 2016 in Moscow. For further information on visiting or exhibiting at UPAKOVKA/UPAK ITALIA or interplastica 2016, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Packaging_MDNA and http://twitter.com/Plastics_MDNA

UPAKOVKA/UPAK ITALIA 2015 Exhibitor Statements:

Jasper Joosten, Area Manager, CAMA Group, Milano/Italy
“The new monoblock loading unit with integrated Triaflex Delta Robots which we presented at our booth attracted both new customers as well as existing clients we have in Russia.”

Dipl.-Ing. Hubert Gaisbauer, CEO, Gaisbauer Technical Solutions, Menden/Germany
“The effects of the current crisis are quite obvious: those of us not compelled to invest right at this moment, will prefer to wait and see how things pan out. Still, all exhibitors consider UPAKOVKA/UPAK ITALIA an important platform for staying in touch with customers. By taking part in this event, we are all making a statement: we are committed to the Russian market. Our customers are also attending the trade fair, even if it is in lower numbers than during the good years. For the main part, they are from Russia, but there are also customers from Kazakhstan and Uzbekistan.”

Andrea Capra, General Director, IMA Industria Macchine Automatiche S.p.A., Ozzano dell'Emilia /Italy
“In circumstances of uncertainty and concern, the trade fair is giving a feedback that the Russian market is nonetheless reacting with a positive approach. The strategies of the clients are to keep the market shares and to increase volumes, being confident that in the near future the stability will return. In this context, IMA continues to support its clients and to maintain its presence.”

Theo Aldenhövel, Sales Engineer, Langguth GmbH, Senden-Bösensell/Germany
“The fact that we have many years of experience in the Russian market helps us during these challenging times and prevents the political situation from adversely affecting our well-sustained business relations. We are active in the chemical, food, color and paint segments and currently experience a keen demand for our labeling systems. The embargo forces our customers to acquire their products from domestic manufacturers. As they want to present their products in an attractive packaging and need to comply with labeling directives, they have a rising demand for labeling systems. Due to the strong competitive pressure in the market, the customers have high expectations. They want one-to-one customer care. We are here because we want to offer our personal consultant services to every company. We want to provide individual solutions to address their problems. If we want to tap into the current and future potential of this market, we need to present reliable offers and show our customers a long-term commitment. We have business relationships with Russia, Armenia, Kaliningrad, Kazakhstan, the Ukraine, Uzbekistan and Belarus.”

Fiorino Gregori , General Director, Omag Srl, Gradara / Italy
“Even if we face a difficult situation, we still believe in the Russian market.”

Karin Stirnimann, Project Manager Trade Fairs, Switzerland Global Enterprise, Zurich/Switzerland
“This is our first time at UPAKOVKA/UPAK ITALIA, and we are exhibiting as part of a group of Swiss companies. However, there are also some standalone exhibitors from Switzerland. While the companies reported a keen interest among visitors and interesting meetings with customers, they also experienced the currency crisis as a significant challenge. At present, business contracts can only be finalized with Russian companies that also have accounts with non-domestic banks. Swiss manufacturers must be very patient with this market. During his visit to the trade show, even the Swiss ambassador in Moscow encouraged Swiss companies not to abandon the highly promising Russian market.”

Mehmet Güneyli, Managing Director, Van Meer A.S., Istanbul/Turkey
“I will admit that we were rather skeptical about exhibiting at UPAKOVKA/UPAK ITALIA, but now we are very satisfied with the results. We had many visits, particularly from long-standing customers, and we have already started numerous serious business negotiations. We even sold one machine directly at the event! For Turkish companies, the current situation is not quite as challenging as it seems to be for EU companies, but we are also running into some difficulties. We sincerely hope that the political situation will soon improve.”

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .