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February 2016

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


Despite the current crisis in Russia, visitor participation at UPAKOVKA/UPAK ITALIA 2016, 24th International Trade Fair for Processing, Packaging and Printing, and interplastica 2016, 19th International Trade Fair Plastics and Rubber, not only remained stable but increased slightly. A total of 20,900 visitors from Russia and neighboring countries attended both events to see the latest innovations for their sectors presented by 828 exhibitors from 35 countries at the EXPOCENTRE in Moscow. The exhibitors reported very interested attendees at their booths, many of which were ready to place orders.

While the political situation, the fall of the oil price and the weak ruble make investments difficult, especially for small businesses, Western technology for the production of packaging and related processes as well as for plastic and rubber goods manufacturing is highly valued by Russian companies. There is still considerable investment needed in Russia and neighboring nations, especially due to the demands in the domestic consumer goods, food and packaging industry to optimize production processes and product quality in order to substitute imports.

“Russia is still a potentially significant market currently experiencing difficult times. At the moment, for small and middle-sized Russian companies in particular, it is not easy – the problem of financing planned investments is a quite big. However, the market has in no way come to a halt. There is still a high level of interest in high-quality and innovative machinery, systems, and materials. Companies want to invest and are also making efforts to realize planned projects. In such a situation, trade fairs play an important role. With their participation, the exhibitors have demonstrated that they do not only have short-term success in mind, but are making efforts to maintain relationships. This was clearly rewarded,” commented Matthias Werner Dornscheidt, President and CEO of Messe Düsseldorf. The trade fair company organized both interplastica and UPAKOVKA/UPAK ITALIA together with its subsidiary Messe Düsseldorf Moscow OOO. For UPAKOVKA/UPAK ITALIA 2016 they also worked in cooperation with the Italian organizer CPA.

The visitors unanimously gave positive feedback regarding the wide range of companies and products, the numerous product debuts and the presence of many market leaders. The special show “World of Packaging Materials”, presenting packaging material solutions, was also well attended.

Russian food and drink manufacturers still look to Western technology: Every second confectionery machine used in Russia is German-produced and the same applies to brewery and drink bottling machines. “In particular, it is large agricultural holdings and retail firms wanting to act independently from their suppliers who invest in the development and expansion of local food production, not least due to the import ban on foods and state subsidies. With UPAKOVKA/UPAK ITALIA we offer an ideal platform for companies with the technology to meet this demand – and Russia is one of the largest sales markets for food and drinks worldwide,” commented Bernd Jablonowski, Global Portfolio Director of Processing & Packaging at Messe Düsseldorf.

As a result of the investments, numerous new factories for the production of ready-meals and convenience products are built. This offers sales opportunities to German manufacturers of food and packaging machinery. “German technology is still in demand in Russia – both by international food manufacturing companies and by entirely Russian operations across the entire value added chain. Today, it is more important than ever to be present, maintain contacts and invest in order to be in front when the economy picks up,” remarked Vera Fritsche of the Specialist Association for Food and Packaging Machinery within the German Engineering Federation (VDMA).

Andrea Briganti, CEO of the co-organizer CPA and General Manager of the Italian association of manufacturers of machinery for the graphic, converting and paper industry, (ACIMGA), agrees: “The current conditions are certainly not ideal, but better times will come. In order to take advantage of the enormous market potential, one has to be on the ball when economic conditions improve.”

The next concurrent staging of UPAKOVKA/UPAK ITALIA and interplastica is scheduled for January 24 – 27, 2017 in Moscow. For further information on visiting or exhibiting at UPAKOVKA/UPAK ITALIA 2017 or interplastica 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/Packaging_MDNA and http://twitter.com/Plastics_MDNA

UPAKOVKA/UPAK ITALIA 2016 Exhibitor Statements:

Anna Lebedeva, CEO of the Global Association for Marketing at Retail POPAI RUSSIA
We are participating at UPAKOVKA/UPAK ITALIA for the first time and are presenting our entire service range for design, branding and production of promotional packaging. In this day and age there is a lot of competition and customers very much appreciate an individual approach to their company. In my opinion, we should see a challenging economic situation as a time of new opportunities. This is the time to look for new customers and form even closer ties with existing partners! We are very satisfied with the results of the trade fair. It is a good opportunity to present our products and find new customers!

Anna Mauri, Customer Manager at The Group of Companies Maury
We are exhibiting at the trade fair for the fourth time. Our main customers are manufacturers of dairy products, confectionery and pastry goods. On the first day of the trade fair there were not many visitors. Obviously, we cannot help noticing the drop in demand as well as the fall in order volume. For this reason, we are looking for new development channels for our business and the trade fair offers us an excellent platform to explore topical areas of market activity and gauge the needs of modern customers.

Natalja Fedotova, Director of Administration at ANTON OHLERT
Our customers are major factories and operations that purchase high-cost machinery such as UniConf:, ROTFRONT, Krasny Oktyabr, Babaevskiy Group. Obviously, the current climate is complicated. The price to rig up a facility has risen significantly due to exchange rate fluctuations and this has forced contracting firms to address the issue of budget planning in a more cautious manner. In this context we do not expect major sales but we are convinced that the interest in the business remains unchanged. We see this in our partners and customers who are actively visiting our stand. Beyond the image aspects of our trade fair participation we are already posting positive results on the second day of the fair.

Tatiana Minaeva, Administrator at ULMA PACKAGING LLC.
A goal of our participation is obviously to take new orders and to increase the company’s financial profit. We are customer-oriented and present high-quality European equipment. I had good trade visitor interest at our stand and hope for good results from the business negotiations held at the trade fair.

Anastasia Kolmykova, Deputy Director YAMATO SCALE LLC.
UPAKOVKA/UPAK ITALIA is the only trade fair in the Russian Federation that we attend. Flexible service and payment conditions allow us to maintain our sales volumes at pre-crisis levels. 2014 and 2015 were very successful for us. We hope our figures do not fall in 2016. In our sector electronics and technology is modernized every three years. So this year we are also expecting an upgrade to the product range.

Alexey Kazarev, Head of the Polygraphy Department at FORINTEK Ltd.
80% of our customers are representatives from the food industry. Demand in this sector is steady. Today, customers are transitioning to lower cost machinery. And we are ready to offer machinery of this kind without compromising quality. The 24th edition of UPAKOVKA/UPAK ITALIA surprised us. Given events at the start of the year and the current unstable economic climate we anticipated fewer visitors. However, I am happy to report that all our old customers came and that all pressing issues were dealt with in lively discussions between exhibitors and visitors.

Tatiana Gaponova, Area Manager OMET
UPAKOVKA/UPAK ITALIA 2016 was an interesting exhibition for our company this year. It was well organized and gave us possibilities to find new potential clients and meet existing ones.

Fiorino Gregori, General Director OMAG
We are overall satisfied with UPAKOVKA/UPAK ITALIA 2016, our stand was always full of customers and potential buyers and in the two central days we collected interesting new contacts. We worked hard to prepare for this important trade fair. Although the exhibition space has decreased, Upakovka remains a very important date for the Russian market.

Stefano Squarcina, Sales Manager UTECO GROUPM
This edition has confirmed our expectations in terms of visitor turnout of the sector: the economic crisis and the devaluation of the local currency are heavily affecting the implementation of new projects. Proof of this is the fact that the majority of customers we met were existing customers, while new customers are postponing investment. Another signal that the market is experiencing a decline is the reduction of the exhibition space compared to previous editions. Clients are still convinced of a strong economic recovery that will bring new life to the flexible packaging industry, where interest in new food packaging technology remains high. Also, exhibitors believe in a strong recovery for demand and there is already talk of new synergies with a new layout of the exhibition space.

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .