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June 2016

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


Three months before the start of wire China 2016, the 7th All China International Wire and Cable Industry Trade Fair, about 1,000 Chinese and foreign exhibitors have reserved 618,900 square feet of net exhibit space at the Shanghai New International Expo Centre (SNIEC). The event will be jointly organized by Messe Düsseldorf (Shanghai) Co., Ltd. and the Shanghai Electric Cable Research Institute (SECRI) from September 26 - 29, 2016.

As Asia’s No. 1 trade fair for the wire and cable industry, wire China 2016 will feature renowned domestic companies such as HOSN, Hefei Smarter, Jiangsu Handing, Langfang Xinming, Shanghai Kingstone, Shanghai Originaldow and Tianjin Huayuan as well as renowned foreign enterprises including Dow Chemical, Borouge and Borealis, EUROLLS, Fiber-line, Wanhua Chemical, DSM, LG CHEM, Lubrizol, Technora, DISA, Polyone, KOS, Dainichiseika, Furukawa Electric, Gauder, Suzuki Garphyttan, NEXTECK and Zumbach.

The exhibitors will showcase the latest advancements in wire production and refining machinery, processing equipment, auxiliary processing materials, special wires and cables measurement and control technology as well as products, services and solutions in related professional fields.

To address the changing trends within the industry and needs of the different target groups, wire China 2016 expanded two of its segments - “wire & cable materials” and “wires and springs” - and worked together with the Shanghai Fastener & Tech Show to create the new “Fastener Special Zone”.

With the development of the new-generation information and communication technologies represented by Internet of Things, big data and cloud computing, the world is entering the era of “Internet” and the wire & cable industry is welcoming the new opportunities: In the next decade, China will experience huge growth in its new energy sectors including wind energy, solar energy and nuclear energy which will further drive the demands for wind energy, photovoltaic and nuclear energy cables; the progress of urbanization with the development of smart cities will increase the need for communication cables; driven by the awareness of green and energy-saving development, smart grid has also become an important field in countries all over the world and offers additional opportunities for the wire & cable sector. Smart energies, smart cities and smart grid will dominate the direction of wire & cable development and become the main factor promoting the rapid development of the wire & cable industry in the future.

According to industry experts, the growth of the wire & cable industry will gradually slow down, with the current growth rate maintaining at about 2.7% due to excessive capacity, low-end competition and price drop of bulk commodities like copper, aluminum, and petroleum. However, the “Supply-side Reform”, “Internet+”, “One Belt, One Road” and other policies launched by the Chinese government are geared to effectively alleviate the problems and maintain the increased demand for wires and cables in China. The related material and equipment manufacturing industries will also benefit from this.

For further information on visiting or exhibiting at wire China 2016, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/WireTube_MDNA

Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .