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April 2014

Press Contact:

Anne Meerboth-Maltz
Tel. (312) 781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


At the recent concurrent staging of wire 2014, International Wire and Cable Trade Fair, and Tube 2014, International Tube and Pipe Trade Fair, in Düsseldorf, Germany, more than 2,500 international exhibitors presented their product innovations to 72,000 trade visitors from 104 countries. The exhibitors at the two leading international trade fairs for the wire and tube industry were inspired by the upswing of the steel market.

“The trade fairs took place at exactly the right time. Currently, many companies are planning to invest in order to position themselves for continued competition. Once again, wire and Tube recorded exhibitor growth as well as a significant increase in booked exhibition space," explained Joachim Schäfer, Managing Director of Messe Düsseldorf.

Overall, about 98% of the exhibitors gave the two trade fairs top marks. International contacts, strong buying interest, plenty of conversations and deals closed onsite as well as the anticipation of busy post-show business characterized the mood at wire and Tube 2014. The steel and NE metal industry has long been considered to be a reliable early indicator for all other industries. The entire economy benefits when this market is strong. The companies exhibiting at wire and Tube 2014 occupied more than 1.1 million square feet of net exhibition space.

“As world market leader in the steel tube industry with two plants in Düsseldorf, we believe it was the right decision to participate at Tube 2014 – for the second time after a long break,” summarized Norbert Keusen, CEO of Vallourec Deutschland GmbH. "Our customers were especially interested in the offshore foundation system PREON marine, with which wind turbines can be anchored in the ocean much quicker, more cost-effectively and more environmentally-friendly than with the methods commonly used today," continued Norbert Kreusen.

wire 2014

More than 1,300 companies from 54 countries participated in wire 2014. They occupied approximately 639,680 square feet of space – a 2% increase compared with the the 2012 figures. From the U.S., 78 companies exhibited at wire 2014, including 33 exhibitors (from the U.S., Canada and Mexico) within the North American Pavilion, organized by Messe Düsseldorf North America and with the Wire and Cable Industry Suppliers Association (WCISA) as the sponsor.

The wire 2014 exhibitors particularly appreciated the professional competence of the visitors and the high level of conversations at the stands. Almost all of the companies surveyed expect good post-event business.

This year WAFIOS presented no less than 30 innovations at its two trade fair stands in halls 5 and 10. "That includes 15 new machines alone," stated Dr. Cristoph Müller-Mederer, Senior Executive President, Sales and Marketing for WAFIOS AG Reutlingen. "Leading the way are the new-generation FMU 15 and 26, which represent more power and ease of operation, and – at the same time – an improved price-performance ratio," added Dr. Cristoph Müller-Mederer. The company is extremely pleased with the strong participation of trade visitors from all parts of the world.

The percentage of international visitors at wire 2014 was traditionally high: 66% of the attendees travelled to Düsseldorf from outside of Germany, representing 70 countries. The majority of all wire 2014 visitors came from Belgium, France, Great Britain, India, Italy, Japan, the Netherlands, Spain, Sweden, Switzerland, Turkey and the U.S. The visitors were primarily from industry (75%), trade (11%) and skilled crafts (4%). Of major interest to the attendees were machinery for the processing of wire, steel bars and steel band (35%), end products (22%), auxiliary equipment (machinery, devices, tools, consumables; 21%), forming technology (15%) and spring making technology (11%).

Tube 2014

At Tube 2014, more than 1,200 exhibitors from 47 nations showcased their innovations on about 538,190 square feet of total exhibition space. This represents a 3.1% increase in exhibiting companies and close to a 4% increase in booked space compared with the previous event in 2012. Exhibitors included 50 companies from the U.S., with 12 companies participating in the North American Pavilion also organized by Messe Düsseldorf North America and the Fabricators & Manufacturers Association, International (FMA) and the Society of Manufacturing Engineers (SME) as co-sponsors.

Salzgitter AG took part in Tube 2014 with the motto “Mannesmann – the Pipe”. “The positive feedback and the strong interest from the visitors show us that Mannesmann is a synonym for steel tubing of the highest quality worldwide. We are upholding this long-standing success story at the Salzgitter enterprise,” remarked Bernhard Kleinermann, Director of Communication and Investor Relations at Salzgitter AG.

Participation at Tube is also essential for STAPPERT Deutschland GmbH, an exhibitor from the very beginning. "Tube is the most important trade fair for us in the stainless steel sector. Already on the first trade fair day our stand was heavily visited and we were able to have high-level conversations," confirmed STAPPERT Brand Communication Manager Silke Löser.

The internationality of the Tube 2014 visitors reached 55%. The attendees came from 62 countries, with the majority arriving from Austria, the Czech Republic, France, Great Britain, India, Italy, the Netherlands, Poland, Spain, Sweden, Turkey and the U.S. A total of 64% of all visitors were from industry, 18% from trade and 6% from skilled crafts. They were primarily interested in tubes (54%), machinery for tube processing (24%), machinery for tube reprocessing (23%), raw materials (21%) and machinery for tube manufacturing (20%). 14% listed accessories, 12% profiles, and 6% machinery for profile production as primary reasons for visiting Tube 2014. Overall, the visitors gave high scores for the exhibitor product quality and considered their trade fair visit as completely successful.

The next concurrent staging of wire and Tube will place from April 4 - 8, 2016 in Düsseldorf, Germany. For further information on visiting or exhibiting at wire or Tube 2016, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/WireTube_MDNA

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .