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February 2017
FOR IMMEDIATE RELEASE

Press Contact:

Anne Meerboth-Maltz
Tel. (312)781-5185
Fax (312) 781-5188
E-mail: ameerboth@mdna.com

Messe Düsseldorf North America
150 North Michigan Avenue
Suite 2920
Chicago, IL 60601


MESSE DÜSSELDORF: SINGLE BRAND NAME FOR INTERNATIONAL WIRE, CABLE AND TUBE TRADE FAIR PORTFOLIO

The brand name “Join the best – worldwide” will in the future include all international events organized by Messe Düsseldorf within its wire, cable and tube portfolio. Trade fairs for metal production, processing and finishing, for wires, cables and tubes, iron and steel have a long tradition in Düsseldorf, Germany. In addition to the No. 1 trade fairs wire and Tube in Düsseldorf, “Join the best – worldwide” unites 10 international trade fairs organized around the globe: wire and Tube China in Shanghai, wire and Tube India in Mumbai, wire and Tube Russia in Moscow, wire und Tube Southeast Asia in Bangkok as well as wire South America and TUBOTECH in Sao Paulo

“Join the best – worldwide” marks the visual union of the international wire, cable and tube trade fairs, presented with a unified logo to show that they belong to a single umbrella brand. A standardized corporate design ensures the uniform appearance of the individual trade fairs while at the same time demonstrating that they are members of a single product family. “In terms of content and visual appearance, the ‘Join the best – worldwide’ portfolio with its No. 1 wire and tube trade fair in Düsseldorf and its 10 international satellites will present themselves as coming from a single source,” explained Friedrich-Georg Kehrer, Global Portfolio Director Metals and Flow Technologies at Messe Düsseldorf.

Whether in Germany, Brazil, China, India, Russia or Thailand - together with its foreign subsidiaries and in cooperation with international industry and business associations as well as local organizers, Messe Düsseldorf is the host of successful regional satellite events. They have gained a reputation as leading information and ordering platforms for their respective regions.

For information on visiting or exhibiting at any of the wire or tube trade fairs in Messe Düsseldorf’s worldwide program, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog http://blog.mdna.com; Follow us on twitter at http://twitter.com/WireTube_MDNA

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Messe Dusseldorf North America Located at 150 N. Michigan Avenue, Suite 2920, Chicago, IL. Phone: 312-781-5180. .